Santosh Kumar Sinha

Experience

• 

  Infosys

  Nov 2003 - Dec 2007

  Programmer Analyst

  . Performed test cycle planning, scheduling, application management and coordination among teams spanning across several projects. . Reviewed technical specifications, design documents, test plans and change request documents for various projects as Subject Matter Expert.. Designed an automated testing platform which helped in saving 30% man-hour in every test cycle.

• 

  Frost & Sullivan

  Jan 2009 - Jul 2010

  Industry Analyst, ICT

  . Established "Mobile and Wireless" vertical as program lead. Also led "Enterprise Telecom" vertical for Asia and Middle East. . Designed proposals and crisp presentation to support sales team in following leads and acquiring clients. Participated in client meets as Domain Expert. . Devised GTM (Go-To-Market) strategy for a middle east telecom operator. . Developed excel based market potential model which resulted in 3 major project wins from same client. . Key Responsibilities : Client Management, Market Consulting, Business Process Consulting, Business Strategy, Proposal Creation, Presales Support, Resource Pool Training and Management, . KPI Managed : Revenue, Margin, Client Win, Client Retained, People Attrition Show less

• 

  Tata Tele Business Services

  Jul 2010 - Nov 2011

  Head : Usage and Retention

  . Created statistical models to identify customer propensity to churn and take proactive measures to retain them through behavioral based segmented offers. . Designed channel level scheme to drive revenue, improve channel satisfaction and create awareness in market for new products.. Implemented an effective digital campaign to reach dongle subscribers resulting in 102% revenue gain.. Key Responsibilities : Business Case Design, Dashboard Design, Product and Pricing, Competition Tracking, Cross Functional Coordination, Vendor Management. KPI Managed : Pack Penetration, ARPU, ARPMb, Customer Retention, Acquisition Cost Show less

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  МТС

  Nov 2011 - Jul 2015

  Head : Internet and Devices

  . Launched products based on competitor’s offerings, market feedback and financial viability (RoI Modelling) to maintain the market leadership position.. Created holistic customer profile based on MDM (Master Data Management) for sharper campaign design, better customer servicing and relevant dashboard design. . Collaborated extensively with Sales, CSD and IT to launch multi-channel customer programs leading to established month on month revenue gain of INR 3 MN.. Key Responsibilities : Team Handling, Customer Analytics, Cross Functional Collaboration, Business Process Design, Product Launch, Stakeholder Management, Distribution and Channel Management. KPI Managed : Vertical Revenue Targets, ARPU, ARPMb, Churn, Customer Win-back, SOGA, CMS, RMS Show less

• 

  Reliance Jio -Saurashtra (region)

  Jul 2015 - now

  . Leading eight members team of highly energetic individual to achieve P&L targets for customer across HNI (High Networth Individual), Mass and Enterprise segments for VoLTE products.. Planning for state brand campaigns, on-ground activities and GTM (Go-to-Market) strategy for customer acquisition for various segments.. Leveraging strength of multi channel and cross platform convergence to drive customer acquisition through general trade, SEM (Search Engine Marketing) and Social Media Campaigns.. Segment based channel targeting resulted in revenue market share (RMS) and customer market share (CMS) leadership in 2 years of launch.. Key Responsibilities : Digital Marketing, Data Analytics, Marketing and Branding, Product Launch, Greenfield Launch Planning, People Management, Business Process Design, Strategy Design and Implementation . KPI Managed : State CMS & RMS, Customer Acquisition, Campaign Conversion, Cost Optimization Targets Show less

  • General Manager

    Feb 2021 - now

  • Head: Customer Lifecycle Value Management (Marketing)

    Jul 2015 - Feb 2021