
Vishvasniya Rathee
Graduate Engineer Trainee(DBA)

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About me
Chief Manager, Strategic Planning Department at UCO Bank - A Government of India Owned Public Sector Bank
Education

UNIVERSITY BUSINESS SCHOOL,PANJAB UNIVERSITY
2010 - 2012MBA MARKETINGActivities and Societies: Chandigarh City Finalist Qualifier in NDTV’s Mahindra Auto Quotient Quiz 2011

Army School,Chandimandir
2003 - 2004+2 PCMActivities and Societies: Awarded with merit certificates and Gold Medals in Football & Basketball in school.

Army School Chandimandir
2001 - 200210thActivities and Societies: Particpation in events like cycle rallies, educational drives for creating awareness in public on Pulse Polio immunization, Environment pollution, Save earth campaigns etc Awarded with certificates of commendation by “ROTARY CLUB OF PANCHKULA”

Kurukshetra University
2004 - 2008B.TECH Electronics and Communication
Experience

HCL Comnet Systems and Services Limited
Aug 2008 - Jul 2010Graduate Engineer Trainee(DBA)Installation of SQL SERVER 2000/2005/2008, different service packs and critical updates on servicepacks.Creation and monitoring of maintenance/backup/optimization jobs.Monitoring of Backup/Job Failure /Disk Alerts and their resolution with proper justifications.Data migration and Database Backup/restore activities.Responsible for Disaster Management Recovery for any databaseUser Management and Security Implementation on User Level.Provide Production Support as per defined SLA.Use of Remote desktop connection to resolve production issues. Show less

Hindustan Unilever Ltd
May 2011 - Jul 2011Management InternMarketing Research,

UCO Bank
Nov 2012 - now• Incharge of preparing overall budget of the bank under various business parameters.• Developing scorecard models for evaluating and monitoring the performance of zones/branches.• Devising of KRA and KPI for effective monitoring and evaluation.• Implementing Transfer Price Mechanism on the Branches to arrive at profit after Head Office operations.• Preparing & Presenting Analysis(PowerPoint, Excel reports, summaries, dashboards etc.) for Top Management especially CMD/ED of the Bank on Business data, Meetings with DFS,GOI,RBI etc.• Ability to scope, plan, research, analyze, and present data in intuitive graphical formats to draw meaningful insights.• Good understanding of the financial statements and analysis of key financial, operational indicators bankwise.• Strong analytical (both quantitative and qualitative), problem solving and organizational skills in strategic thinking, leadership, complex problem solving and attention to detail.• Coordinating with advertising agencies for developing all kind of creative and communication elements for the assigned product, keeping brand guidelines in mind.• Excellent verbal and written communication skills, along with interpersonal and influencing skills (at all levels internally, externally, and cross-functionally).• Training overseeing, guiding the Circles and Zones in their achievement of targets.• Implementing Marketing Mix elements for Promotion and Measuring Marketing effectiveness on activities, campaigns, initiatives.• Co-ordinating efforts to improve Customer Relationship Management. Show less • Handling the Liability Products Portfolio of the Bank.• Managing the Product Life Cycle of the Retail Liability Products by developing strategies to make the products at each life cycle stage market competitive and attractive.• Identifying, evaluating, and recommending marketing opportunities in support of product line objectives and devising strategies for marketing of retail products of the bank. • New product development by doing marketing research and competition analysis.• Build Tie-ups with various companies/agencies for increasing market visibility and penetration and business.• Coordinating with advertising agencies for developing all kind of creative and communication elements for the assigned product.• Supported marketing processes (e.g. Campaign Management, Marketing Planning & Budgeting, Segmentation, Targeting, and Positioning) by analyzing specific needs of the Zones/Circles.• Implementing marketing mix elements for promotion and measuring marketing effectiveness on activities, campaigns, initiatives.• Technical evaluation of organizations participating in bidding process for new business proposals• Monitoring and follow ups with zones and circles for achievement of allocated targets.• Identification of HNI (High Net-Worth Individuals) customers for cross-selling and up selling activities Scanning various agencies to build tie-ups for increasing market visibility and penetration. Training, overseeing and guiding the circles/zones in providing innovative and novel marketing propositions. Monitoring and follow ups with zones and circles for achievement of allocated targets. Show less
Chief Manager, Strategic Planning Dept. Corporate Head Office
Jun 2019 - nowSenior Manager, Branch Head
Aug 2017 - May 2019Manager, Senior Manager Retail Banking Dept, Corporate Head Office
Nov 2012 - Jul 2017
Licenses & Certifications

NISM Series V A: Mutual Fund Distributors Certification Examination
NISM- View certificate

Learning Data Analytics: 1 Foundations
LinkedIn LearnAug 2023 
CAIIB
IIBFJan 2015
JAIIB
IIBFMay 2013
MCTS
MicrosoftFeb 2009
Languages
- hiHindi
- enEnglish
- puPunjabi
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