Anton Panaitesco

Experience

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  Bestofmedia Group

  Sept 2002 - Feb 2005

  Traffic Manager

  Hired as a product manager, I progressively migrated to a traffic management job.- Booking advertising campaigns on the Bestofmicro website.- Affiliates management- Traffic acquisition through affiliate networks, SEM, SEO, partnerships and banners.

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  Adpepper

  Feb 2005 - Apr 2008

  International mailpepper Technical Manager

  International email marketing tech support for ad pepper Media Int.- Training the local email managers from each country.- First level support for email marketing issues- Development of email marketing strategies and tactics.- Implementation of email marketing programs and tacticsAlong with the mailpepper managing director, I worked on new direct marketing projects and products as well as implanting these in the different ad pepper media countries

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  CABESTAN

  Apr 2008 - Jun 2010

  International Project Manager

  - Manage international clients across all markets.- Help international clients to design and implement their local and global CRM strategies and tactics.- Expand the company on new markets (Spain and United Kingdom- Hire and train local teams- Manage local clients- Support local teams.

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  Cabestan-Canada

  Jun 2010 - Mar 2014

  CEO

  My tasks as the CEO of Cabestan-Canada are the following:- Build up the development strategy- Build up and manage the Cabestan-Canada team.- Sign important clients- Help the local team achieve their targets- Expand Cabestan's activities to the west coast of the United States- Take part in the negotiations on potential mergers or acquisitions.

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  Mastodonte Interactif

  Jun 2010 - Mar 2014

  CEO

  My tasks as the CEO of Mastodonte-Interactive are the following:- Build up the development strategy- Product management- Research and Development- Sign important clients- Take part in the negotiations on potential mergers or acquisitions.

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  MindGeek

  Apr 2014 - Mar 2017

  CRM and Marketing expert

  - Optimize and develop the CRM sales pipeline- Develop CRM objectives, strategies and metrics with which to measure success- Innovate and launch new CRM initiatives that leverage consumer analytics- Understand consumer insights to track behavior and engagement and develop strategies to maximize spend, retention, frequency and loyaltyMarketing: - Investigating market activity and analyzing data and statistics- Commissioning surveys, manage marketing campaigns- Generate quality leads for the sales team- Mass E-mails strategy- Track and measure campaigns over multiple channels - such as email, Search, Social media etc. (track clicks, responses, leads and deals)CRM: - Maintain users, user roles, security, and profiles- Maintain and enhance visual layout, workflow rules- Maintain Lead and Account Management- Automation with Workflow rules - Lead Follow Up Workflows / Win-back WorkFlows (Stagnant Buying)- Retaining current clients- Managing interactions with current and future clients. Using SF technology to organize, automate, and synchronize sales, marketing, customer service, and technical support- Analyse the client's life cycle.Event coordination, Forums and Online Communities, Social Media and blogging Show less

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  Crow & Barker

  Apr 2017 - Oct 2019

  Web Analytics- Produce advanced and standard reports, with the goal provide key insights for UX and Conversion Optimization. Be able to configure/modify and manipulate visitors paths based on implementation design and to provide reports describing some or all touch points of the different customer flows- Identify real campaign contributions and attribution insights by evaluating individual channels as well as the combined effect of multiple marketing touchpoints. Determine the value of each customer touch point leading to a conversion including the analysis of all your different traffic Sources (Social Media, Content Marketing, SEO, PPC)Marketing Automation- Build, test and execute Automated marketing campaigns using product and activity based action triggers, segment and personalization rules.- Work with the CRM team to translate data requirements into data model design. Ensure data models are designed for flexibility to support future business/marketing needs, enhancements and other variables.- Assess CRM/Automation/Email/Message marketing related technologies and advice on optimal architecture and processes design based on needs, general market technology and service and functionality trendsCustomer Analytics- Pull and manipulate data from the marketing data warehouse to create customer segmentation, define clusters of customers based on their behavior and value in order to incentivize them to achieve an optimal state.- Discover key customers characterises and predictive indicators of future behavior, transform data into actionable insights, develop customer segmentation models, to determine the revenue potential of each customer and define the best ways to serve them. Show less

  • Head of Retention & Loyalty

    Oct 2018 - Oct 2019

  • Database Marketing Analyst

    Apr 2017 - Oct 2018
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  Merchant North

  Oct 2019 - Dec 2020

  Head of Retention, Loyalty & BI

  • Oversee Retention Performance• Manage the vertical managers.• Establish KPIs, set up processes and dashboards to measure performance of all programs.• Formulate strategies and define high level goals to achieve annual incremental sales, reduce customer churn and maximize LTV's.• Responsible of optimal efficiency in promoting revenue driving behaviors. Provide input into the CRM operating budget and oversee the effective distribution and usage of marketing dollars.• Provide direction, alignment and efficiency to Retention programs• Drive the continued evolution of our loyalty and retention Marketing programs to effectively translate the vision and strategy into concrete and measurable goals.• Constantly identify and drive process improvements with our clients, partners, and agency teams to make it easier to get enhancements in market.• Create best practices around lifecycle management, segmentation and targeting strategies, while building and maintaining the pipeline of CRM innovation opportunities.• Ensure results and learnings are reported to the all teams and provide recommendations based on program effectiveness.• Establish partnerships and build relationships with Product and Engineering teams• Partner with the product and engineering teams to architect and deploy a world class loyalty programs and best in class customer experience for different brands and regions. Show less

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  ALDO Group

  Dec 2020 - Dec 2021

  Senior Manager, Customer Analytics & CRM

  Customer Analytics Strategy• Co-create the department’s long-term strategy, vision and roadmap based on a thoroughunderstanding of business context, needs and data requirements • Act as a trusted advisor to the business by fostering strong relationships with team members,internal partners and clients, regularly providing advice, guidance and managing expectations• Implement mechanisms aimed at optimizing data capture both in volume and depth. • Identify technical and strategic gaps in our data strategy and proactively and continuouslysafeguard data quality, integrity and access alongside data governance team.Analysis• Enable high-quality, fact-based business decisions and insights by recommending, prioritizing,designing and leading the implementation of measurement frameworks, innovative analyticalsolutions, intuitive reporting visualizations, automated tools, testing capabilities and forecasting tools.• Analyze customer behavior patterns and marketplace trends across all touchpoints to highlightstrategic opportunities on an ongoing basis.• Identify opportunities to test and learn on current customer journeys, to maximize customerengagement and drive loyalty behaviors.Reporting• Designs and develops sophisticated, intuitive and concise decision support tools to maximizeinsights utilization and adoption. • Build reporting and dashboarding capabilities to synthesize data gathered along the customerjourney and parlay insights into collaborative wins with cross-functional teams. (e.g. marketingchannel performance, traffic/conversion, site performance, etc.) Show less

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  Merchant North

  Dec 2021 - now

  Director of Capabilities Engineering

  As Director of Capabilities Engineering, I am responsible for leading and managing the Capabilities Engineering department. I develop and implement engineering strategies, policies, and procedures to ensure that the department meets its goals and objectives. I also collaborate with other departments to ensure the successful delivery of products, services, and projects.Key Responsibilities • Developing and implementing technology strategies, policies, and procedures to ensure that the organization's engineering goals and objectives are met.• Leading the development and delivery of innovative digital products and services that meet the needs of the company's clients.• Managing the Capabilities engineering budget and resources, including staffing, to ensure that projects are delivered on time, within budget, and to the desired level of quality.• Recruiting, training, and managing the team, fostering a culture of innovation, collaboration, and continuous improvement.• Ensuring that the delivered digital products and services are secure, scalable, and reliable, and that they meet or exceed industry standards and regulatory requirements.• Drive innovation and growth within the company.• Collaborate with internal and external teams• Effectively manage priorities across multiple products, technical teams, and business stakeholders. Leverage strong meeting and workshop facilitation skills, and conflict resolution.• Set department objectives and monitor ongoing progress and performance Show less