
Rich Kunze
Human Factors Engineer

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About me
Sr. Leader - UX Research/Strategy - CALIFORNIA
Education

University of Missouri-Columbia
-Master's degree Experimental Psychology
University of Missouri-Columbia
-Doctor of Philosophy - PhD Experimental Psychology
Idaho State University
-Bachelor's degree Psychology
Experience

Symantec
Mar 1995 - Jan 1996Human Factors Engineer
Hicks Consulting Group
Jan 1996 - Jan 1997Human Factors Consultant
HP
Jan 1997 - Apr 2008Coordinated human factors consulting, user experience research, and user experience design between dev teams and partner divisions in HP’s global Imaging and Printing Group (Roseville, Boise, Vancouver, San Diego, Singapore, Bangalore, and Barcelona). Evangelized user-centered design and data-driven design decisions. Identified and investigated user experience issues. Designed UX improvements for new and legacy products with targeted user populations ranging from consumer, to SMB, to enterprise. Example Project: Designed common UI tool sets (standards) for software products and HP LaserJet & HP InkJet printers (HP Corporate UI Guidelines, HP Network Printer Installation Standards, HP Embedded Web Server UI Specification, HP Jetdirect Hardware UI Standards). UX Activities: User research, competitive research, UX architecture, UI prototyping, usability testing, and UI guideline development. Lead/Management Activities: Managed outsourced HFE and graphic contractors. Set up and managed user research activities (contextual inquiry, focus groups, usability tests). Show less Led human factors activities for the HP Jetdirect Lab and partner divisions across multiple HP locations (Roseville, Boise, Vancouver, San Diego, Singapore, and Barcelona), focused on strategic cross-divisional projects. Designed industry-leading, customer-centered user experiences that were simple and intuitive, and consistent across product lines (Jetdirect, LaserJet, OfficeJet, DeskJet, DesignJet, & SureStore). Example Project: Conceived and drove the Common Printer Install Initiative to align printer install experiences across all divisions of HP, world-wide. Results included a dramatic reduction of steps (from 29+ to 5), task time, and user errors, all while enabling more efficient development. UX Activities: Drove all aspects of UX; from user requirements, to UI design, to user testing. Set up and managed market research related to usability (focus groups, subject recruitment). Managed outsourced contractors. Show less
Human Factors Architect
Nov 2002 - Apr 2008Sr. Human Factors Engineer/Scientist
Jan 1997 - Nov 2002

Cisco
Apr 2008 - Oct 2020UX Lead for research, design, and evaluation activities across multiple web & mobile business application teams (Cisco eStore, Cisco Smart Support, Cisco Assistant, Collaboration Leaderboard, My Expenses Mobile, Microsoft Office 365 internal integration and deployment, etc.).UX Strategist for initiatives that delivered engaging user experiences, increased user satisfaction, reduced support costs, & improved organizational alignment. Example Project: Cisco eStore – A unified, global procurement tool that enabled Cisco to consolidate functionality and retire numerous special-purpose legacy systems while delivering a cleaner, more consistent, more intuitive user experience to Cisco's worldwide employee population. UX Activities: Full breadth of UX research, design, and prototyping activities (Including: user interviews; focus groups; design thinking exploration; profile/persona construction; journey mapping; task analysis; information architecture; interaction design; prototyping; in-person and remote usability testing; UX standards; etc.). Lead/Management Activities: Coordinate activities of junior UX personnel and outsourced UX contractors. Identify candidates and initiate hiring of UX contractors. Set up and manage user research activities. Plan and guide UX design activities. Mentor junior UX personnel. Show less Provided UX consulting and guidance for Cisco product teams (e.g., LinkSys, EOS, Scientific-Atlanta, StadiumVision). UX Lead for Cisco User Experience Standards which facilitated UI design and reduced development costs across Cisco products while providing high-quality user experiences and consistent Cisco-branded look-and-feel. Authored guidelines and developed standards for web, TV, and desktop UIs. Example Project: Led the ground-up UX redesign of Cisco’s Set-Top Box UI which delivered consistent UX across IP & RF cable platforms and was instrumental in rejuvenating interest in Cisco’s Set-Top Box business. UX Activities: User research; user requirements; competitive research; interaction design; UI prototyping; usability testing; and UI standards development. Show less
User Experience Lead / Architect
Oct 2014 - Oct 2020Technical Leader - User Experience
Apr 2008 - Oct 2014

Kforce Inc
Dec 2020 - May 2021UX StrategistUX Strategist for HP Pagewide Web Press. Provided consulting and guidance regarding UX research, design, and evaluation for all aspects of the digital web press (input UI, operator UI, diagnostics UI) and helped drive experiential and design alignment across HP’s industrial printing businesses.Researched and triaged current product experiences. Coordinated with engineering and support teams to develop strategic plans for UX improvements and/or evolution.

JPMorganChase
May 2021 - Dec 2021VP of UX ResearchHead of UX research planning and execution for multiple project initiatives, ranging from technical platforms such as OmniAI (a secure, internal AI/ML platform and ecosystem that enables the development and productization of ML/AI technologies) to workforce experiences such as Talent 2.0 (a global workforce initiative to improve employee on-boarding experience).Advocate and evangelist of user-centric design approach that involves generative and evaluative research methods, rapid prototyping, testing, and iteration of designs.Contribute to the vision, processes, and standards of the global technology team to drive UX efficiency and effectiveness.Key responsibilities include building relationships with stakeholders, growing and fostering a high-performance UX team, working with designers to ensure deliverables are consistent with design languages and systems, and communicating research results to leadership. Show less

Cisco
Nov 2021 - nowLeading a team of UX Researchers working to research, design, and deliver outstanding employee experiences for Cisco employees. Providing UX research and strategy to innovate and improve workforce experiences.
Leader - UX Research/Strategy
Nov 2023 - nowSenior User Experience Researcher
Nov 2021 - now
Licenses & Certifications
- View certificate

SAFe® 4 Certified Agilist
Scaled Agile, Inc.Apr 2018 - View certificate

UX Master Certificate
Nielsen Norman GroupNov 2019
Languages
- enEnglish
- spSpanish
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