
Katie Baker
Cashier

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About me
Content Marketing Executive @ EM360Tech
Education

Wirral Grammar School For Girls
-A LevelsA*- English LanguageA - English LiteratureA - SociologyB - Creative WritingC - General Studies AS C- Theatre StudiesGSCES1 x A*- English Literature9 x A - English Language, Maths, Spanish, History, RS, Drama Biology, Chemistry, Physics.

University of Exeter
2016 - 2019Bachelor of Arts - BA English 2:1
Experience

The Crest Newsagents
May 2015 - May 2016Cashier
Reading Recovery
Sept 2015 - Sept 2016Volunteer• Teaching and encouraging a child with reading/behavioural issues weekly.• Learning valuable skills in interacting with children.• Ultimately increasing his lowered reading age to exceed his actual age.

Bee Green Organic Lawn Care
May 2017 - Sept 2017Social Media Manager• Taking the company’s website and creating social media accounts for promotion and outreach• Increasing online engagement• Interacting with customers to schedule appointments• Teaching members of staff how to utilise social media platforms for business

Sexpression:UK
Sept 2017 - Sept 2018Volunteer-Promotions on campus for sexual education and std awareness. -Recruiting additional volunteers-Vistedn primary schools to teach sexual education classes

Exeposé
Mar 2018 - Jun 2019-Writing articles for a range of sections - Use of Wordpress- Managing writers and creating content calls-Working as part of the larger editorial team- Editing and uploading articles-Writing my own content
Writer
Sept 2017 - Jun 2019Lifestyle Editor
Mar 2018 - May 2019

XpressionFM
May 2018 - May 2019Radio Show Host - Pretty Little RevolutionariesCreated content and hosted weekly radio show

Society19
Jun 2018 - Sept 2018Editoral InternshipPitched, wrote and uploaded articles around relationships, pop culture and intimacy education.Implemented SEO tools.

Rev.com
Jul 2018 - Aug 2018Captioner
Penguin Random House
Sept 2018 - Sept 2018Marketing InternshipCrafted compelling promotional content for various channels, including social media, blog posts, and press releases, contributing to enhanced brand visibility.Leveraged internal SEO tools to optimize website posts, strategically boosting engagement and improving online discoverability.Compiled comprehensive influencer databases and conducted literature reviews, strengthening outreach efforts and refining marketing strategies.Conducted audience research and played a key role in developing targeted marketing plans, aligning efforts with audience preferences and market trends.Assisted in office maintenance and carried out various ad-hoc tasks, showcasing adaptability and a proactive approach to support overall team operations. Show less

Lux Wellbeing
Mar 2019 - May 2019Blogger
University of Exeter
May 2019 - Jul 2019Conducted comprehensive research, delving into adaptations of Daphne Du Maurier's works across various mediums, including film, theatre, radio, and podcasts.Utilized a combination of online resources and archival materials to unearth lesser-known adaptations, contributing to a nuanced understanding of Du Maurier's literary impact.Presented gathered information in a manner that was not only informative but also engaging and accessible to a broad audience.Established a critical library featuring both contemporary and retrospective reviews, enriching the academic discourse around Daphne Du Maurier's adaptations and works. Show less Conducted insightful interviews with academics and students across Europe to explore and analyze depictions of 'girlhood' in film, contributing to a nuanced understanding of this thematic element.Developed an accessible and SEO-optimized WordPress study resource, providing a valuable online repository for academic exploration and research on cinematic portrayals of 'girlhood.'Authored engaging and informative articles for the WordPress resource, complemented by the creation of film profiles featuring suggested academic and journalistic further readings, fostering a comprehensive understanding of the subject.Innovatively designed and implemented an interactive quiz, encouraging audience engagement and promoting a deeper appreciation of foreign language and non-US/UK depictions of 'girlhood.' Show less
Research Assistant: Daphne Du Maurier Adaptation Project
Jun 2019 - Jul 2019Research Intern Global Girlhood and Cinema
May 2019 - Jun 2019

Mess Magazine
Jul 2019 - Sept 2019Public Relations Intern
Educational Institution
Aug 2019 - nowFreelance WriterPublished Work includes:TechRadarSoneva Slow Life MagazineAll The Right MoviesReel Streets AtomXMess MagazineRedrO BuzzfeedHello StudentSee full portfolio: https://muckrack.com/katie_lbp

Various
Jan 2020 - nowFreelance PodcasterA Podcast For Christmas:Host, Producer, Editor, Social MediaConceptualized and hosted a captivating seasonal film 5-episode podcast, achieving a notable #15 ranking on the UK Film Reviews chart.Utilized the Acast Platform for seamless uploading. Executed meticulous editing and recording using Audacity & Riverside, ensuring top-notch audio quality and a polished final product. Midnight Fun PodcastHost, Producer, Editor, Social MediaConducted in-depth research and hosted a compelling film podcast, delving into the supernatural and folklore influences on modern film.Leveraged the Acast Platform for efficient uploading, facilitating broad audience reach.Successfully implemented monetization strategies through Acast and Podbean advertisements.Applied advanced editing techniques using Audacity, enhancing the overall production quality. Show less

Reel Streets
May 2020 - Apr 2021Writer, Researcher, Outreach LeadConducted in-depth research on film locations, meticulously compiling databases of featured business and private residences, contributing to the preservation of cinematic history.Implemented effective social media outreach strategies, engaging with the community and enhancing the visibility of Reel Streets.Authored and published weekly news posts on television film listings, aligning content with site interest and fostering engagement among the audience.Successfully secured project funding by leveraging a proactive approach and showcasing the value of Reel Streets' initiatives.Executed outreach campaigns to journalists, relevant publications, and historic interest groups, resulting in notable features from respected outlets such as the Shropshire Star and the British Association for Local History.Established E-commerce listings for memorabilia. Show less

Call It Automotive
Jul 2020 - Jan 2021Contact Center AgentProvided fast response in online customer service to upwards of 20 clients simultaneously across multiple businesses.Handled sensitive information to send to stakeholders.

Public Health England
Jan 2021 - Jul 2022Administrative OfficerFacilitated effective communication by scheduling, chairing, and documenting meetings involving internal and external stakeholders, ensuring an informed decision-making process.Provided comprehensive line management, offering both HR and technical support to team members, fostering a supportive and efficient work environment.Collaborated on media campaign, creating engaging posts to promote crucial initiatives.Managed the compilation and distribution of highly sensitive information to key stakeholders, demonstrating a commitment to maintaining confidentiality and delivering critical information with precision.Independently led and executed various projects, showcasing adaptability to evolving deadlines and operational practices, particularly during dynamic policy changes amid the Covid-19 pandemic. Show less

Mission Based Media
Apr 2022 - Mar 2024Podcast Production AssistantWorking across three brands: Digital Health Today, Health Podcast Network and Health Unmuted.-Conducted comprehensive guest acquisition: identified, contacted, scheduled, and interviewed guests, ensuring a diverse and engaging lineup.- Designed eye-catching episode cover art, crafted compelling episode titles, and composed informative show notes, maintaining a consistent visual and editorial brand identity- Orchestrated episode scheduling through the Megaphone platform, managing hosts and guests' calendars for seamless coordination.- Administered legal release forms, ensuring compliance and risk mitigation in guest appearances.- Produced graphics and audiogram videos for various social media platforms, along with printable white paper PDFs, enhancing brand visibility across diverse channels.- Formulated and executed comprehensive social marketing plans, including post creation, scheduling, and the development of media sharing kits for guests and clients.- Juggled multiple client and advertiser commitments, delivering tailor-made marketing packages across assets including social media, newsletters, and website ads.- Maintained and updated three brand websites, ensuring timely refreshment of featured content, advertisements, events, and sponsorship visibility.- Generated membership and client campaign reports, showcasing performance metrics and insights.-Ensured accurate transcription of podcast episodes, facilitating accessibility and searchability.- Drafted compelling press releases to amplify podcast presence and reach.- Facilitated the selection and importation of episodes to bespoke podcast channels for clients, streamlining the distribution process. Show less

EM360Tech
Feb 2024 - nowContent Marketing Executive
Licenses & Certifications
- View certificate

Introduction to Generative AI
Google Cloud Skills BoostSept 2023 - View certificate

Crafting a Winning SEO Strategy: A Guide for In-House Marketers
SemrushJul 2024 - View certificate

Emoji Marketing Mini-Course
SemrushAug 2024 - View certificate

Backlink Management Course with Greg Gifford
SemrushNov 2024
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