Sim Lenz

Experience

• 

  Antonio's Ristorante Pizzeria

  Jan 2010 - Jan 2012

  Head Pizziaolo

  Responsibility - I was in charge of making sure everything was ready forthe service included making dough, preparing sauces and toppings.Adaptability - It was a very busy restaurant and I was the only person making pizzas, this meant I had to work under intense pressure.

• 

  Enibas Jewellery

  Mar 2012 - Oct 2014

  Online Content Editor

  Twitter - Effectively managed and created content for the @enibasjewellery Twitter account, using range of tools including Hootsuite, Followerwonk and Klout.Google Analytics - Provided reports to assist in the creation of more effective marketing campaigns and also to find keywords to improve the SEO of the website.Sales - I worked in the boutique shop, delivering an exceptional customer service and marketing/merchandising experience.

• 

  House of Fraser

  Oct 2014 - Oct 2015

  Online Category Executive

  Working within the “Menswear” category team, in a large e-commerce environment the key responsibilities include: • Supporting Category Manager in delivering online sales targets.• Producing daily and weekly reports on trade and sales.• Completing WSSI’s on a weekly basis.• Key stakeholder for new Product Information Management System.• Launching promotional and seasonal events.• Managing over 30 high profile concessions.• Launching new brands.• Working with Marketing team (SEO, PPC & Email) to promote new lines and key products Show less

• 

  Amaze

  Oct 2015 - Sept 2016

  Clients - Toyota Europe, Lexus Europe, BOSCH, Best Western, Coca Cola, ASICS. Key responsibilities include:• Identification and analysis of the key journeys through the site to diagnose problems and opportunities.• Translation of data into actionable insight for the UX and optimisation team.• Designing, creating and implementing A/B and multivariate tests to improve conversions.• Creating full A/B and MVT testing plans, based on a content value modelling method.• Sales reporting and commentary to provide context for the current performance.• Developing and implementing content marketing techniques to maximise customer engagement.• Consolidate clients' multi-channel marketing strategies (search, display, social) Show less

  • Optimisation Consultant

    Apr 2016 - Sept 2016

  • Data Intelligence Executive (Optimisation)

    Oct 2015 - May 2016
• 

  Conversion.com

  Oct 2016 - now

  • Director of Experimentation

    Jan 2021 - now

  • Head of Experimentation

    Jan 2019 - Dec 2020

  • Lead Conversion Consultant

    Sept 2017 - Dec 2018

  • Conversion Consultant

    Oct 2016 - Sept 2017