Lexi (Weis) Berg

Experience

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  New Brighton Chiropractic Clinic

  Jun 2008 - Dec 2010

  Receptionist

  • Provided efficient and friendly customer service • Office organizer/filed documents • Arranged schedules/ took appointments

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  JSML Media

  Jun 2010 - Aug 2010

  Media Intern

  • Created Excel spreadsheets and data tables tracking agency media buys.• Construct media contracts and proposals using Microsoft Word and Adobe.• Confirmed media buys, proofed invoices, and noted discrepancies.• Operated with vendors to compensate clients for media shortages.

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  Marquette University

  Jan 2011 - May 2013

  Financial Office Controller

  • Ensured all 250 Marquette student organizations maintained budgets.• Assisted all Marquette student organizations with funding processes overseeing thousands of dollars.• Developed new system for the student organization funding process that increased efficiency for new funding requests, historical records and reduced manual labor for entering and funding those requests.

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  Trans Media Group / AJ Indoor Advertising

  May 2012 - Aug 2012

  Intern

  • Assisted and carried out sales proposals.• Created Client POPs (Proof of Performance).• Managed advertisement board diagrams, maintenance and creative change-outs.• Set-up online advertising database.• Coordinated Summer event planning.• Created web updates with Email Blast, Social Media.

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  C.H. Robinson

  Jun 2013 - Apr 2016

  Responsible for optimizing supply chain processes by identifying areas for improvement across transportation, financial controllers, analysts, dispatchers, dock managers, operations teams and inbound/outbound vendors.• Enabled the Global sales team in selling companies $3-5B in revenue to integrate technology into their supply chain for over 500+ companies across various industries.• Supported technology information for all global RFP’s processed that contributed to over 50+ new customers and was estimated to result in $500MM new net revenue.• Identified and created all content for internal network training and selling from present to external clients, relating technology to their role within their organization.• Designed, gathered requirements and launched an automated EDI prioritization process for N. American enterprise clients collaborating with other IT teams and leadership.• Coordinated efforts cross-functionally with Marketing, Sales and L&D teams to guarantee future-facing tools were driven from customers and teams were equipped to learn and sell these new features.• Developed a sales program for 5 regions across the network and aligned with Regional Sales Directors to help Sales Executives leverage technology and customize supply chain solutions in the sales process. Show less Responsible for working across product teams to innovate and develop new external functionality for ecommerce navigation platforms that created improved tools for ease of use and positioned for a larger customer base.• Demonstrated multimodal supply chain client technology solutions including Truckload, Ocean, Domestic/INTL Air, Intermodal, Rail, LTL, and Small Parcel.• Project managed over 24 IT and business teams to support the largest global acquisition, 350+ customer system migrations, and training for customers.• Prioritized over 300 enterprise client-facing tool enhancements by creating a new process to better understand priority, business impact and resources available to consume the work.• Conducted external customer interviews regarding new technology development, process changes, user experience and overall customers’ satisfaction to enhance tools currently available while building new. Show less

  • Client Technology Specialist

    Jan 2015 - Apr 2016

  • IT Business Analyst

    Jun 2013 - Dec 2014
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  One20 Inc

  May 2016 - Jun 2017

  Product Owner, Digital & Membership

  Responsible for Android and iOS mobile application supported with over 30+ features in under 2 yearsof development.• Owned electronic logging device (ELD) application dashboard used by fleets and owner operators to connect, maintain and edit driver logs.• Engaged with 200k+ drivers, 50+ partners and advisory board to set strategic vision, while creating products and platforms that help acquire, onboard and maintain members, by delivering market objectives fueled with innovation.• Represented “voice of the driver” by conducting driver interviews, beta groups, surveys and communicating feedback to ensure features and functionality that are vital for drivers are prioritized in future sprints and product backlog.• Created and managed Tablet partnership with Samsung and AT&T to deliver the first tablet personalized for the truckers ‘on road life’ with various wireless subscription plans under $79.99 (cheapest available in the market).• Assisted with Tablet sales for Amazon seller marketplace, fulfillment and customer satisfaction ratings.• Stood up admin portal by establishing feature direction and creating a user interface to configure settings for drivers associated with geospatial locations metadata which are confirmed through the application.• Performed agile practices by working with 3+ technology teams and overseas vendors in India and China, to identify dependencies, break down technical tasks, estimate effort and prioritize backlog.• Created business use case documents for product ideas by documenting workflows, defining user stories and obtaining financial revenue information to align all stakeholders and gain buy-in and support.• Worked with the Marketing department to define how we engage members (email, push notifications, in-app messages), and work collaboratively with the development team to build the necessary platforms for communication and analytics. Show less

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  YogaFit Studios

  Sept 2016 - now

  Yoga Instructor
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  Target

  Jun 2017 - Jan 2019

  Lead Product Owner, Digital Media
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  Roundel

  Jan 2019 - Dec 2021

  Senior Product Manager, Demand-Side Tools / Adtech

  Responsible for Roundel’s managed service order management capabilities through an in-house, homegrown technology stack, reaching a 400% growth between 2019 and 2020.• Designed and led a meta-DSP product to facilitate order management capabilities across both proprietary in-house and external ad technologies including integrations with our CRM, work management, DMP, media planning and trafficking systems and finance.• Launched an end-to-end marketing solution across product formats and platforms with immediate feedback loops supporting nearly 8,500 digital campaigns across 3,600 customers, allowing campaigns to efficiently scale with accuracy driven by their input.• Delivered key features with meaningful and measurable impact including the launch of a media brief which saved 165 hours of weekly work and drove data integrity, and led to automation efforts for 74% of media trafficking.• Built, oversaw and managed a 10-person product team through design and development to ensure execution and adoption of digital marketing tools scale using a homegrown technology stack.• Created business charters and roadmaps for product ideas documenting system flows, user personas and financial measurement to align all stakeholders from idea through productization.• Delivered an intuitive marketing platform, roadmap and OKR’s driven by data leveraging insights from guest data, marketing plans, trader information, and general marketing trends.• Performed agile practices by working with 4+ product teams and overseas partners in India, to identify dependencies, break down technical tasks, estimate effort and prioritize backlog.• Researched, tested and launched new product offerings by partnering with measurement and using benchmarking data developing new ways for Roundel to execute digital marketing campaigns.• Worked with UX designers to develop visual prototypes and wireframes in order to conduct usability studies to approve product direction prior to feature development. Show less

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  Roku Inc.

  Dec 2021 - Oct 2023

  Senior Product Manager, Supply-Side Technologies

  Responsible for video ads across The Roku Channel (TRC) for video on demand (VOD) and Live channels, reaching 18.9M users per month and averaging 920M impressions per week. Areas of focus included platform monitoring and stability, launching new ad formats and ensuring customer satisfaction by early and continuous delivery of new features every quarter, while connecting demand to Publishers within Roku.• Handled ad products, toolsets and workflows for executing omnichannel campaigns. Includes product integrations between supply and demand partners (DSPs) for all campaign execution and yield optimization needs.• Led end-to-end (from product inception to go-to-market Alpha) 6+ innovative ad product formats on TRC, driving incremental ad revenue and increased user engagement (i.e. streaming hours, distinct streaming days, program completion rates, ad opportunities etc.).• Owned Roku ad policy manager platform covering ad policy design, structure and selection. This work spanned the launch of competitive separation, advertiser frequency capping, multi-language targeting, and dynamic ad policy model development (custom policy selection based on machine learning).• Led channel migration to a homegrown server-side ad insertion (SSAI) platform of 200+ Live channels within a 6-month duration to improve our user’s experience (12% reduction in buffering and improvement in audio levels) and contributed to a significant reduction in operating expenses.• Effectively partnered with engineering and product leadership by working with 5+ product teams and overseas partners in the Ukraine, to define and execute technical roadmaps, ruthlessly prioritize work and maintain a high level of stability across our systems.• Performed research and decision-making through DACI, crafted objectives and key results, defined product requirements by feature guides and outlined operational requirements via go-to-market guides. Show less

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  Shipt

  Jan 2024 - now

  Senior Product Manager - AdTech