
Fatima Fazal
Fragrance Specialist

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About me
MBA Candidate | Management | Operations | PBID
Education

California State University, Fullerton
2019 - 2022Master's degree Accounting and Computer Science 3.2Activities and Societies: Accounting Society

Vanguard University of Southern California
2005 - 2008Bachelor of Applied Science (B.A.Sc.) Business Administration and Management, General 3.8Activities and Societies: Psy Chi

Vanguard University of Southern California
2005 - 2009Bachelor of Applied Science (B.A.Sc.) Psychology
Experience

Nordstrom
Jan 2005 - Jan 2008Fragrance Specialist♦ Provide personalized serviced by understanding customer’s needs to suggest products and outline benefits of products♦ Quickly build rapport and ask questions to determine customer’s needs♦ Demonstrate methods of application of various products♦ Processed POS (POINT OF SALE), payments of cash, credit cards, checks♦ Constantly maintained inventory, ensured the floor was clean, organized, and up to corporate standards♦ Exceed sales goals year by year, on pace to be a pacesetter Show less

New Patient Leads
Jan 2006 - Jan 2009Project Manager♦ Created project plans, budgets, goals, and deadlines for Executives♦ Keeping Senior Executives, and alternate business units up to date on project progression♦ Simultaneously managed and monitored projects to ensure on-time completion♦ I was the main point of contact in regards to project status, up to date, face to face interaction with clients♦ Created a training manual for all new hires♦ Evaluated sales teams' performance- guided others towards driving sales♦ Managed relationships between chiropractors by negotiating sales, and terms♦ Developed call lists that would be utilized by the sales staff Show less

Consulate General of Afghanistan
Aug 2008 - Oct 2014Executive Assistant, Diplomatic Protocol• Acted as liaison for General Consul between general public, US Officials, Foreign Diplomats, entities.• Handled a high volume of calls from Dari-speaking clients about their immigration status, visas, and federal regulations.• Assisted Dari-speaking clients in-office with requests regarding obtaining passports, visas, Power of Attorneys, and entry permits.• Maintained the day to day of General Consul; scheduled meetings, public appearances, travel. Attended meetings or public appearances in the absence of Consul General.• Established an Archive system to make re-applying for passport visa, and other matters smoother to locate.• Screened all emails, phone calls, mail of Consul General. • Go to person for public relations, wrote responses to media requests, correspondences, press release.• Created a network of referrals to assist newly-arrived Afghans from the mid-west to west coast. • Coordinated with FBI, ICE in preparation of deportation of Afghans back to Afghanistan.• Assisted the FBI in their investigations for potential fraud, or illegal activity.• Improved office efficiency, and productivity by providing all forms online, scheduling appointments. Our wait time was reduced from 4 hours to 2 hours. Show less

Solutions International
Oct 2015 - Oct 2017Intl Business Development Manager• Market research on companies that we could partner with in joint ventures to obtain Dept. of Defense (DoD) contracts.• Conducted sales and marketing calls to book interviews with prospective organizations.• Kept up with current business trends, market intel, competition, marketing strategies.• Prepared and presented sales pitches and demonstrations in person for business-to-business sales.• Qualified organizations to see if they are the right for our model, and moved them along our process.• Engaged with business to identify their potential need for our services, and offer a solution. • Follow through to end of sales cycle, qualifying, identifying needs, providing solution, negotiating contract rates. Show less

MONTEBELLO HOUSING DEVELOPMENT CORPORATION
Oct 2019 - Jun 2020Administrative Coordinator* Manage and route phone calls appropriately* Process and report on office expenses* Maintain physical and digital employee records* Schedule in-house and external meetings* Distribute incoming mail* Manage and order office supplies* Make travel arrangements* Organize company documents into updated filing systems* Address employees’ and clients’ queries (via email, phone, or in-person)* Prepare presentations, spreadsheets, and reports* Update office policies as needed Show less

DOWNTOWN POMONA OWNERS ASSOCIATION
Sept 2020 - Nov 2022Downtown Pomona PBID - Operations Manager•Reestablished Downtown Pomona’s Farmers Market by working closely with the local vendors, city officials, insurance carriers, sponsors, & business owners.•Increased vendor participation from 18 to 98 within nine months, brought in new sponsorships w/local & national businesses, & increased fundraising by $10K•Create a new marketing engagement strategy on social media platforms (Instagram, website, FB, Snapchat, TikTok) to raise awareness for Downtown Pomona’s Farmers Market, ArtWalk, 909 Market, & Christmas Parade. Increase of 60% attendees.•Oversee our security operations, added 71 new cameras, & improved street lighting in parking lots, buildings, & parks, which decreased car thefts, break-ins, robbery, & vandalism by 25%•Automated & streamlined incident reporting, which has helped solve crimes & catch those responsible•Allocated additional resources to on-duty Police Officers and security guards from additional revenue from Farmer’s Market and Art Gallery.•Continuously adding local artists to our rotation to display their work in our Art Gallery has increased our revenue by $4K•Work w/Social Media Manager to create marketing ideas, promotional items, signs•Renegotiated office vendor contracts at no additional cost & were able to make our internet wireless & obtain faster speeds. •Prepare agenda for a monthly board meeting, & take minutes to later debrief business owners, colleagues, and shareholders.•Training new & existing Security guards with the Property business improvement district•Keeping current on business trends and marketing strategies for product development for the current 350 PBID businesses downtown.•Built long-lasting & professional relationships with business clientele and partners•Engage in Board meetings with Security analysis and monthly events, identifying potential growth opportunities •Develop & maintain strong relationships with businesses & Property Owners Show less

Downtown Santa Monica, Inc.
Nov 2022 - nowPublic Space Manager● Manage services of enhanced maintenance vendors, janitorial vendors, and hospitality/safety ambassador programs. This includes pressure washing, tree maintenance, tree lighting, landscaping, infrastructure work, social services and hospitality services.● Ability to offer proactive and creative solutions to district issues.● Ensure timely resolution of work orders and other requests related to public spaces● Facilitate partnerships between local government, community organizations, and private investors to encourage high-quality public spaces● Assess neighborhood infrastructure, producing plans for maintenance of existing infrastructure.● Provide project management for operational tasks in the district.● Monitor implementation of critical public realm programs, including street performer regulations● In partnership with the special events manager, coordinate and implement programs and events designed to activate public spaces● Oversee operations procedures for DTSM’s vending program● Collaborate with public safety departments to ensure the safety of public spaces● Collaborate with social service agencies on homeless services provided in public spaces● Gather and analyze data related to the use of public space, including vendor performance statistics, compiling and presenting reports as needed● Manage operational budgets for contracted services.● Cultivate and maintain professional relationships with a variety of external contacts, including city staff, community organizations, stakeholders, and vendors● Provide excellent customer service to residents, merchants, tenants, visitors, and property owners● Attend board and committee meetings, including occasional evening hours● Complete special projects and other duties as assigned Show less
Licenses & Certifications
- View certificate

Marketing During a Crisis
LinkedInApr 2020 
Non-Profit Ethics and Compliance
Skye LearningSept 2021
Certified Business Professional Master Executive Project Management (CBP)
CourseraJul 2021.webp)
Traffic Control Technician (TCT)
American Traffic Safety Services Association (ATSSA)Jul 2021
COVID-19 Compliance
.Mar 2021- View certificate

Leadership Foundations
LinkedInFeb 2020 - View certificate

Online Marketing Foundations
LinkedInApr 2020
Languages
- faFarsi
- urUrdu
- hiHindi
- daDari
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