AJAY SONI

Experience

• 

  Freelance Digital Artist / Concept Design / Graphic Design / Photography

  Jun 2009 - May 2012

  Concept Designer
• 

  Ant Web Technology Pvt.Ltd

  Jan 2011 - Mar 2014

  Designing and developing user friendly websites and applications

  • User Interface and User Experience

    Sept 2012 - Mar 2014

  • UI and UX Associate

    Jan 2011 - Aug 2012
• 

  47Billion

  Mar 2014 - now

  -Content strategy, information architecture, interaction design user journeys, process flows, wireframes, mockups, prototypes-Display a strong mindset for problem-solving and creative thinking.-Design Thinking and Human Centered Design Integration-Conduct User Experience Research and Usability Testing.-A/B testing, rapid prototyping, usability and accessibility.-Focusing on enhancing user experience by developing emerging technologies and new capabilities to bring future solutions to life.-Understanding of business processes and Agile development methodology-Educate stakeholders about the benefits and value of User Experience Design-Consult with stakeholders globally to evaluate potential opportunities and proposedesign approaches.-Lead engagement with stakeholders to implement the design approach.-Establish and continuously improve the application of UX processes- Ideation tools Miro, Mural-Using Tools Figma, Adobe XD, InVision, Balsamiq, or another tool for rapid UI -Follow a user-centred design approach and rapidly test and iterate designs Show less

  • User Experience Lead

    Dec 2017 - now

  • Senior User Experience Designer

    Mar 2014 - Nov 2017
• 

  Visp.net

  Feb 2017 - Jun 2020

  Senior User Experience Designer

  I have worked in various areas of design including User Interface (UI), User Experience (UX), Information Architecture (IA), UX Writing, Mobile App Design, Wireframing, Prototyping, Mock-ups, Concept Notes, Brand Outlines, Style Guides, Visual Language, Illustrations, Graphics, and Wireframing and Prototyping tools such as Sketch, Axure, In-vision, and Balsamiq. I am also well-versed in usability testing, visual design, user search, personas, analysis, evaluations, Lean, Agile, Scrum, and front-end technologies. Additionally, I have skills in concept development, idea generation, philosophy, advertising, social media, high fidelity/low fidelity design, product design, communication design, presentations, and documentation. I have knowledge of programming software and am proficient in Adobe toolkit, Corel Draw, and illustrating design ideas using storyboards, process flows, and sitemaps. Show less