Rhea Maria Sequeira

Experience

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  Riya Kodali Design House

  May 2019 - Jul 2019

  Fashion Design Trainee

  My training at Riya Kodali Design House immersed me in the dynamic intersection of fashion client services and artisan collaboration. It enhanced my ability to work collaboratively in a fast-paced, creative team environment. I was an integral part of the client services team, facilitating orders, fittings, and trials, working closely with clients to bring their visions to life, and liaising with on-site artisans and pattern masters, fostering a collaborative environment that supports the creation of high-quality garments. Through this, I gained insights into pattern-making and garment construction. Further, I contributed to the design and execution of surface embellishments and embroidery for diverse orders, refining my attention to detail and strengthening my skills in fashion design. Show less

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  O'Frida

  Jan 2020 - Jan 2020

  Fashion Design Intern

  My internship for O'Frida at the True Tram Trunk Show was a fusion of marketing strategies and customer experience enhancement. I played a pivotal role in interacting with customers and seamlessly blending sales, promotions, and customer service. This built my strong interpersonal skills and a natural inclination towards providing excellent customer service. The necessity for efficient management of customer orders, detailed measurements and recording of specific requests cultivated my attention to detail and precision. It also provided me with a deeper understanding of customer preferences and their shopping behaviours deeper as I assisted customers in exploring our product range, guiding them towards choices that resonated with their style.Hands-on involvement in the sales processes deepened my understanding of how strategic and impactful marketing initiatives intersect with customer preferences to drive sales and create lasting brand impressions and influence purchasing decisions. Show less

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  Graduate fashion Week x Lakme Fashion Week

  Jan 2023 - Jan 2023

  Fashion Intern

  I had the privilege of playing a pivotal role in India's inaugural Graduate Fashion Week, where my expertise in backstage garment management ensured seamless transitions during the event. As a key member of the team, I facilitated swift garment changes, contributing to the flawless execution of the show. My role in India's first Graduate Fashion Week encompassed the critical responsibility of overseeing backstage garment changes, a task essential to the event's seamless execution. As a key contributor to the team, I ensured flawless transitions and upheld the professionalism and excellence of the show. Show less

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  Ambattur Fashion Group

  May 2023 - Jul 2023

  Fashion Design Intern

  During my time at Ambattur Fashion India, I played a vital role in curating collections for renowned brands like Banana Republic, J. Jill, White House Black Market, and Marks and Spencers. As a committed team member, I undertook diverse responsibilities across the entire production cycle.With a keen sense of style, I performed thorough style analyses to align designs with each brand's unique ethos, ensuring seamless integration within their aesthetic framework. This allowed me to channel my creative prowess and contribute effectively to the design process.I meticulously ensured top-notch quality by extensively testing and examining fabrics, upholding the elevated standards demanded by these prestigious brands. My involvement in fabric selection and analysis played a pivotal role in maintaining their esteemed reputation.I actively participated in crafting pre-production (PP) samples, translating concepts into tangible prototypes that captured the brand's vision. This encompassed precise stitching, adherence to design specifications, and meeting stringent quality benchmarks.Recognizing the significance of garment presentation, I engaged in various finishing aspects, from thread cutting to garment washing techniques. This meticulous attention to detail enhanced the final appearance and distinct characteristics of each piece.My tenure at Ambattur Fashion India was transformative, enriching my understanding of the intricate workflows in the fashion industry. The hands-on experience has solidified my passion to continue making creative and strategic contributions to fashion design and production. Show less

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  House Of Zen

  Aug 2023 - Dec 2023

  Fashion Designer

  During my tenure at House of Zen, I played a pivotal role in orchestrating engaging fashion pop-ups and optimizing line sheets to streamline operations. My responsibilities extended to enhancing our Instagram presence, implementing strategic social media management strategies that significantly boosted our online visibility. I spearheaded successful ad trials that further elevated House of Zen's brand presence. Through meticulous planning and execution, these advertising initiatives not only garnered increased attention but also translated into tangible business growth. Simultaneously, I took charge of improving the overall website experience, ensuring a seamless and user-friendly interface for our customers. I also effectively handled budgeting and financial record-keeping responsibilities, contributing significantly to the company's financial stability.This multifaceted role at House of Zen allowed me to showcase my diverse skill set, combining creativity with financial acumen to drive success across various facets of the business. Show less

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  Choudhary Garments India

  Jan 2024 - now

  Fashion Designer

  As the Fashion Design and Creative Merchandising Lead, I oversee all design processes and drive the company's creative direction, ensuring commercial success.Key Responsibilities:Product Development & Digital Presentations: I lead seasonal collections, ensuring they are aligned with upcoming trends and buyer expectations. My role involves showcasing these collections to potential buyers and securing them as customers through the creation of innovative digital presentations. I continuously explore new formats to present our products effectively to a global audience.Trend Forecasting and Market Research: Utilizing WGSN trend forecasting and conducting comprehensive market research, I ensure our product development stays ahead of industry trends and meets market demands.Vendor Coordination and Fabric Sourcing: I manage relationships with fabric vendors from India and China, coordinating fabric needs and delivery schedules. My responsibilities also include visiting mills to establish partnerships and traveling across India to source high-quality fabrics.Company Aesthetic and In-house Brand Development: I have spearheaded the revamp of our entire company aesthetic, including the creation and design of our in-house brand, 'Sostenible'. This involved developing all branding elements such as labeling, swatch cards, fabric hangers, and more.Visual Merchandising and Showroom Management: I am responsible for the visual merchandising of our showroom, creating compelling displays that attract and retain buyer interest. This includes maintaining and organizing fabric inventory to ensure seamless operations.Through these multifaceted responsibilities, I enhance the company's innovative edge, keeping us at the forefront of the fashion industry. Show less