Catherine Luongo

Experience

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  Global Idea Panama

  Sept 2016 - Apr 2017

  COMMUNITY MANAGER

  • Generated ideas to maintain a consistent and appealing social media presence.• Engaged with clients.• Planned and organized content, handled layouts, publications, and campaign management.• Tracked and analyzed KPIs.• Produced monthly reports on social media KPIs results.• Evaluated content effectiveness, making improvements as necessary.• Analyzed audience demographics, industry competition, and retail sector trends.

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  Karibe Golf

  Jun 2019 - Nov 2021

  Community Manager

  • Community growth on social media by 30%.• Creation and execution of content for Instagram and Facebook.• Organization of content publication.• Optimization of the brand's online presence and attraction of new potentialclients.• Management of KPIs and data analysis to evaluate and improve results.• Lead segmentation for inbound marketing and lead generation.• Optimization of campaigns to maximize return on investment.• Management of customer databases to foster loyalty. Show less

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  WayOps

  Oct 2020 - Dec 2020

  Email Marketing

  • Managed content marketing and keyword-based segmentation for Inbound Marketing and CRM lead generation.• Segmented leads to track the buyer's journey through the sales funnel.• Optimized marketing campaigns to maximize ROI.• Managed customer databases to foster loyalty and business growth, strengthening the brand relationship.

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  MPC

  Jul 2021 - Oct 2023

  Asisa Care, Asisa Dental, Analiza - Internships• Project management, ensuring the efficient implementation of ideas andresources.• Optimization of campaigns to maximize results and return on investment.• Correction of tasks within the creative team.• Maintenance and analysis of performance data.• Planning of social media content aligned with objectives.• Development of strategies to increase brand visibility.• Monitoring trends to boost engagement and enhance visibility. Show less

  • Project Manager and Account Executive

    Mar 2022 - Oct 2023

  • Assistant Account Executive

    Jul 2021 - Mar 2022
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  Mira mira

  Jun 2024 - now

  Area Manager

  • Preparation of reports to identify market opportunities and trends.• Inventory management to ensure product availability.• Collaboration in the creation of growth plans and strategies.• Coordination with sales teams.• Development and execution of marketing strategies with a focus oncontinuous improvement.- Addressing and resolving customer complaints, implementing processes toenhance satisfaction and meet quality standards.