Shashank Somani

Experience

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  The Crayons Network

  May 2009 - Nov 2009

  Graphic Designer

  A 360 communications agency on a mission to empower brands to engage with consumers through innovative, inspiring and dynamic digital encounters.

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Jan 2010 - Apr 2010

  Designer

  Responsible for all Event and Conferences related creatives like Logos, Backdrop, Brochures and other accessories.

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  JAFRA Cosmetics International

  Apr 2010 - Aug 2014

  • Brand & Communications Specialist

    Jul 2013 - Aug 2014

  • Senior Graphic Designer

    Jan 2012 - Jun 2013

  • Graphic Designer

    Apr 2010 - Dec 2011
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  Oriflame Cosmetics

  Aug 2014 - Feb 2022

  - Developing, refining, and maintaining brands and identities across suite of products- Developing creative vision, guiding the creative development and execution of visual identity and messaging across all aspects of the brand experience including all channels.- Visualising and branding retail space at the Head Office, Branch Offices, Warehouse and Factories as per the global guidelines for freshness and experience.- Develop campaigns and designs based on the campaign goals and objectives by collaborating with the script writers, photographers, videographers, influencers.- Managing and leading creative reviews and presentations, while successfully presenting concepts and powerful narratives for senior management, to influence business and creative decisions.- Delivering brand and communication design work that can include imagery for web, event/physical visuals, social media graphics, email, print design, OOH, campaign creative work, Photoshoot, POSM- Develop digital Content with team members and third party agencies.- Manage the end-to-end development of all Sale Support materials with different stakeholder requests from Sales and Marketing, Operational, HR Departments.- Seek stakeholders approval on pre-production materials and final samples.- Coordinate with different suppliers for the quotations, negotiations and timelines in order to generate the production of the final prints.- Ensuring on time deliveries to the Head warehouse in order to be distributed to the branch warehouses.- Maintaining and presenting the yearly budget (INR 5CR) for the print materials. Show less

  • Art Director - South Asia (India, Pakistan & Sri Lanka)

    Jan 2018 - Feb 2022

  • Senior Designer - ASIA HO – Bangkok, Thailand

    Aug 2014 - Dec 2017
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  Shan E Delhi (Spices)

  Jan 2022 - Aug 2022

  Creative Lead | Packaging

  Home Grown spice company with its legacy dating back in the 19th Century.- Remodelled their packaging- Helped them start their Digital journey with presence on social media and website.- Created database of food photography.

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  Aster Hospitals UAE

  Oct 2022 - Dec 2022

  Creative Lead

  Led the design and execution of print ads for Aster Hospitals, prominently featured in reputable publications such as Khaleej Times and Gulf News. Additionally, spearheaded proposals for impactful branding changes at the Al Qusais hospital, showcasing a strategic approach to visual identity enhancement.

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  NOVVI Properties

  Dec 2022 - Jul 2023

  Creative Director

  - Developing, refining, and maintaining brands and identities across suite of products- Developing creative vision, guiding the creative development and execution of visual identity and messaging across all aspects of the brand experience including all channels.- Find creative & branding opportunities to further benefit the company- Conceptualise key messaging for Marketing Campaigns, Social Media- Develop and present creative projects that support agreed upon goals and strategy- Brainstorm/research content and campaign ideas with the relevant teams- Work closely with in-house production team to make sure all shoots are well briefed, communicated and executed Show less

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  Fummo Trading LLC

  Sept 2023 - Oct 2023

  Creative Lead

  - Implemented a comprehensive redesign of Indic's vape packaging, creating an appealing and distinctive look. - Spearheaded the design and development of posters and panels for the successful launch of Aqua E-liquid, contributing to a compelling product presentation. Additionally, crafted innovative T-shirt designs for events and staff, ensuring a cohesive and branded aesthetic.

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  Easa Saleh Al Gurg Group

  Dec 2023 - now

  Creative Lead

  Contributed to the success of prominent brands such as Interiors, Chattels & More, Proshop, Oasis Paints, and Gulf Metal Foundry through the strategic design of brand identities and logos. Played a key role in the enhancement of digital content and creation of mockups for the refurbishment of factory spaces. Demonstrated expertise in delivering impactful visual communication solutions to elevate brand presence.