
Vimlesh Kumar Awasthi
Deputy Manager

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About me
YouTube Manager @ PW || BYJU'S || Gradeup
Education

University of Lucknow
2010 - 2012M.com Business/Commerce, General
SJNPG college , Lucknow
2007 - 2010Bachelor of Business Administration - BBA Business Administration and Management, General 1stTopper of BBA in college achieved distinction in 6 subjects in 6th semester, Participated in NCC and awarded with 'C' Certificate with "Bravo" Grade.Participated in the cultural activities of college and lead them and achieved 2nd Position during Medhasamwardhan and divyankur Inter College Event.

Kendriya Vidyalaya AMC Lucknow
2006 - 200710+2 Business/Commerce, General 1stActivities and Societies: Participated in Regionals of Handball Tournament Held Position among Top 5 and achieved Distinction in Economics Subject
Experience

MAHENDRA EDUCATIONAL PRIVATE LIMITED
Jun 2013 - Jul 2014Deputy ManagerKRAs:• Looking into the Branch Activity as a branch Head• Maintaining Daily MIS and Reporting• Increase the Sales and Engagement of Students in Branch• Daily Class Management• Proper Marketing of Brand• Managing the Library record• Faculty Management• Handling the Admission and Proper Accounts of the Branch• To Resolve Students and Administration Related concerns.• Proper Class Management• To Control and Boost NPS (Net Promoters Score)• Course Management• Class Management Show less

Mary Gardiner's convent School
Apr 2015 - Dec 2016PGT EconomicsKRAs:• Teaching senior secondary classes• Allocating assignments and following up for completion of the same• Taking remedial classes and extra classes if necessary• Paper setting for examinations throughout the year• Correction of examination copies within deadlines• Marking assignment work such as record work for the final examination• Conducting practical examinations for subjects wherever applicable• Preparing lesson plans with the approval and guidance of the HOD/Principal• Developing learning material and resources• Updating study material in accordance with the CBSE curriculum• Maintaining student records and grades• Carrying out departmental activities during the term in accordance with school guidelines• Organizing and participating in extracurricular activities for the students• Organizing Competitive Exams as a Exam Coordinator for School. Show less

Vishwanath Academy
Dec 2016 - Mar 2020PGT EconomicsDuring the Tenure Provided 100% Result with 100 Marks Highest ever achieved in the History of Vishwanath Academy.KRAs:• Teaching senior secondary classes• Allocating assignments and following up for completion of the same• Taking remedial classes and extra classes if necessary• Paper setting for examinations throughout the year• Correction of examination copies within deadlines• Marking assignment work such as record work for the final examination• Conducting practical examinations for subjects wherever applicable• Preparing lesson plans with the approval and guidance of the HOD/Principal• Developing learning material and resources• Updating study material in accordance with the CBSE curriculum• Maintaining student records and grades• Carrying out departmental activities during the term in accordance with school guidelines• Organizing and participating in extracurricular activities for the students• Organizing Competitive Exams as a Exam Coordinator for School. Show less
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Gradeup (Gradestack Learning Pvt Ltd)
Mar 2020 - Oct 2023KRAs :•Planning of monthly & daily engagement classes for driving engagement on App from YT along with Community lead• Planning of engagement assets to drive conversion amongst new users• Responsible for coordinating with faculty members to drive growth in App & YT• Handling Cross-functional initiatives for the category which involves different teams like Content, Design, Branding, SEO, CRM etc. • Planning of Workshops, Guest Lectures, Seminars, Scholarship Tests to drive lead generation. Show less KRAs: • Working with Program managers on designing & driving YT monthly engagement plan.• Working on Comp. & Keyword Analysis to identify areas of growths/sessions/series.• Owning Growth nos. of YT Channel. ( Subscriptions/views etc.)• Working with PMs on creating YT properties which can drive growth of You-tube channels.• Identifying and driving external collaborations to grow YT channel reach.• Managing YT community and ad-hoc themes which can improves stickiness of users on YT channels• Looking at and operationally owning session requirements and daily operational tasks pertaining to YT channels along with community coordinators • Handling all the Daily Live Classes Operations (15 to 20 Daily Classes).• Make Sure if All the Thumbnails, Channel Art and Other Visuals are Perfect.• Handling SEO for All the Videos (Title, Description, Thumbnail & Video Tags).• Adding Channel Tags.• Making Community Posts to Inform the Audience & Gaining new Viewers.• Adding End Screen & Cards in All the Videos.• Planning & Strategy for the Content for Special Sessions Regularly and Planning for Ongoing & Upcoming Exams Classes & Preparation.• Directing the YouTube Viewers to Our Online Learning Platform• Keeping Description Details Up to Date.• Getting all the Upcoming Events Done in Advance at-least 12 Hours Prior to the Live Classes with the help of Video Editors.• Make Sure if the Ads are Added in all the Videos properly. Show less KRAs:• Working on designing & driving YT monthly engagement plan.• Working on Comp. & Keyword Analysis to identify areas of growths/sessions/series.• Owning Growth nos. of YT Channel. (Subscriptions/views etc.)• Working on creating YT properties which can drive growth of You-tube channels.• Identifying and driving external collaborations to grow YT channel reach.• Managing YT community and ad-hoc themes which can improves stickiness of users on YT channels• Looking at and operationally owning session requirements and daily operational tasks pertaining to YT channels along with community coordinators.• Handling all the Daily Live Classes Operations (15 to 20 Daily Classes).• Make Sure if All the Thumbnails, Channel Art and Other Visuals are Perfect.• Handling SEO for All the Videos (Title, Description, Thumbnail & Video Tags).• Adding Channel Tags.• Making Community Posts to Inform the Audience & Gaining new Viewers.• Adding End Screen & Cards in All the Videos.• Planning & Strategy for the Content for Special Sessions Regularly and Planning for Ongoing & Upcoming Exams Classes & Preparation. Show less
Social Media Manager ( Deputy Manager)
Apr 2022 - Oct 2023Social Media Manager (UGC NET YouTube) (Associate Manager) at BYJU'S Exam Prep
Mar 2020 - Apr 2022Social Media Manager (Senior Associate) at BYJU'S Exam Prep
Mar 2020 - Jan 2021

BYJU'S
Apr 2023 - nowSocial Media Manager (Manager)KRAs :•Planning of monthly & daily engagement classes for driving engagement on App from YT along with Community lead• Planning of engagement assets to drive conversion amongst new users• Responsible for coordinating with faculty members to drive growth in App & YT• Handling Cross-functional initiatives for the category which involves different teams like Content, Design, Branding, SEO, CRM etc. • Planning of Workshops, Guest Lectures, Seminars, Scholarship Tests to drive lead generation. Show less
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PW (PhysicsWallah)
Nov 2023 - nowYouTube Manager (Manager)Responsibilities:1. Should manage and coordinate with different stakeholders of the company2. Performing research on audience preferences and current trends3. Designing and implementing strategy to align with business goals4. Generate, edit, publish and share engaging content, ideas (e. g. original text, photos, videos)5. Monitor social metrics.6. Collaborate with other teams, like operations, admin and customer service to ensure Growth of the Company.
Licenses & Certifications
- View certificate

AMCAT Certified in English Comprehension
Aspiring MindsNov 2014 - View certificate

YouTube Music Certification
GoogleMar 2024 - View certificate

YouTube Music Rights Management Certification
GoogleMar 2024 - View certificate

AMCAT Certified Data Processing Specialist
Aspiring MindsSept 2014
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