Allison James

Experience

• 

  Ogilvy

  Jan 1987 - Jun 1990

  Media Planner
• 

  Young & Rubicam

  Jul 1990 - Oct 1993

  Media Planner
• 

  BBDO Worldwide

  Nov 1993 - Oct 1997

  Media Planner / Account Manager
• 

  Added Value

  May 1998 - Aug 2008

  Associate Director (previously Project Director)

  Started in the set up office in Cape Town and transferred to London in 2000

• 

  Self-employed

  Sept 2008 - May 2014

  Freelancer
• 

  Clusters Limited

  Jun 2014 - Apr 2015

  Associate Director

  Joined this segmentation specialist agency as it embarked on a business growth strategy. Played a key role in setting up and implementing processes and best practise. Mentored and developed junior members of the team. Responsible for leading key adhoc business as well as leading a retail brand and advertising tracker.

• 

  Kantar Consulting

  Sept 2015 - Aug 2018

  Insight Director

  Responsible for proposal development and pitching for new business. Also leading major segmentation studies to understand consumer behaviour and needs in the market in order to facilitate strategic portfolio planning.

• 

  Waitrose & Partners

  Jan 2016 - Mar 2016

  Marketing & Brand Insight Manager

  Bring to life the customer segmentation for senior business stakeholders and board through a live consumer immersion focus groups as well as short video stories.Ongoing updating on monthly performance dashboard

• 

  CLEAR

  Sept 2018 - Jul 2019

  Director
• 

  Black Swan Data

  Oct 2019 - Dec 2019

  Insight Director
• 

  Redblue

  Jan 2020 - Jul 2020

  Director
• 

  Black Swan Data

  Aug 2020 - now

  • VP of Professional Services and Datasets

    Apr 2024 - now

  • Head of Professional Services

    Mar 2023 - Apr 2024

  • Insight Director

    Aug 2020 - Apr 2024