Leonardo Schmidt

Experience

• 

  Safra

  Apr 2018 - Apr 2019

  Social Media

  Support in planning for the digital relations area;Content topic creation;Content creation for LinkedIn, Facebook, Instagram, YouTube, and Twitter;KPI analysis and performance reporting for content.

• 

  Intralot Brasil

  May 2019 - Jun 2021

  Marketing and communications

  Social Media Management, Sponsored Campaigns, Digital Performance, and Content Marketing for Instagram, Facebook, Twitter, LinkedIn, YouTube, Google Ads, Email Marketing, SMS; Management and Performance of ad accounts: Google Ads, Google AdSense, Facebook Business Manager, LinkedIn Ads, and Twitter Ads; Support and creation of incentive campaigns to increase registrations and usage of Keno Minas Online and POS across the State of Minas Gerais; Reporting (E-commerce, Promotions, Financial Marketing); Sector KPI Support (Key Performance Indicators); Affiliate Marketing: Atlético Mineiro, América Mineiro, Estado de Minas Group; Planning and creation of Landing Pages, integrated forms, websites, and blogs; Designer: Editing and creation of graphic content, conceptual pieces, promotional videos and animations, social media posts, website banners, and animated GIFs; Inbound and Outbound, B2B and B2C Marketing, Relationship Marketing; Assistance in strategic planning for the market intelligence area; Advertising agency management and demand control; Campaign Regulation: Formal requests for regulatory approvals for promotions under the Minas Gerais State Lottery and State Government regulations.Skills: Marketing Strategy · Web Analytics · Sales and Marketing Leadership · Data Analysis · New Product Implementation · Social Media Marketing · New Business Development · Product Marketing · Project Management Show less

• 

  Nucont

  Jun 2021 - Oct 2022

  Customer Experience Pleno

  Planning of Nucont software workshops, Email Marketing and data flow, Community engagement with the brand, Customer Experience, Planning of lectures, events, and training sessions, Editing of articles, newsletters, and websites, Responsible for creating and reviewing e-books and content for clients, User knowledge center, and monitoring of consumption experience.

• 

  Play Inteligência Imobiliaria

  Nov 2022 - Apr 2024

  Marketing Coordinator

  Checkpoint for new trackings and briefings for the Data Analytics area: development of internal and external communication flows; monitoring metrics and results throughout the entire sales funnel, including ROAS, CPL, CAC, and attribution models, with a focus on identifying opportunities and aligning the correct messaging for each stage. Management of marketing team activities, agencies, and coordination of commercial strategies with a clear definition of responsibilities for the entire team. Strategic communication planning focused on Market Intelligence, CRM, content marketing planning, and strategic support for new business initiatives. Show less

• 

  Constance Calçados

  Oct 2024 - now

  Planning and management of key digital acquisition channels with detailed performance tracking for paid media. Implementation of advanced strategies and in-depth analyses to identify key opportunities and areas for optimization. Comprehensive performance tracking, performance management, and paid media planning, including agency oversight, monitoring of critical metrics such as ROAS, CPA, CPM, CTR, ROI, and CAC.Overseeing monthly performance budgets, optimizing campaigns, and implementing new strategies to drive efficiency and growth. Strategic planning on a monthly, quarterly, and semi-annual basis for digital initiatives. Supporting innovation development and performance analysis, providing actionable insights and reports to senior management and leadership. Show less

  • Media, Performance, and Strategy

    Oct 2024 - now

  • Performance and Mídia

    Oct 2024 - now