Moin Ur Rehman

Experience

• 

  Roche

  Apr 2001 - Jan 2017

  Led the Biosimilar Ab Readiness of Roche Pakistan and devised a complete organizational plan for the company for its existing business and future portfolios. Led the cross-functional team for organizational preparedness w.r.t biosimilars. Special emphasis on the engagement of regulatory & DRAP officials. Engaging Pharma Bureau, HCPs, WHO, and different advocacy groups. Representing Pakistan in Global & Regional Biologic Strategy Teams. Led the local marketing task force in devising brand protection strategies. Led Roche's communication & legal strategy w.r.t biologicals & biosimilars in Pakistan. Show less Responsible for the entire marketing functions of four franchises Bone Care, Rheumatoid Arthritis, Virology, and Anemia-Transplant business Franchises. Strategic alignment with the focus on business development initiatives. Managing a portfolio of around PKR 1.2 Billion. Life cycle management of eight (08) products at different stages. Devising strategies for sustainable growth of business in the highly competitive market. Responsible for Roche's strategic new product launches of non-oncology specialty business unit as well.Provided robust growth to the strategic RA & Transplant & Anemia franchise with solid foundations for long-term sustainable growth. Devised the multiple tier brand protection strategy of leading brands in response to existing and future challenges for the long-term growth of the business. Show less Leading the Transplant & Anaemia FranchiseKey Responsibilities:Managing a strategic franchise of 5 key products and responsible for marketing, sales, product life cycle and overall franchiseStrategic planning of the FranchiseTeam development & Succession planningKey Achievements:Transformed the franchise into a profit making unit by significantly increasing the top line Strategic alignment of Sales & Marketing and building a synergy. Laid solid foundation for sustainable growth of the franchise and explored many untapped areas.Successfully conducted first time in Pakistan “World Kidney Day” in collaboration with Pakistan Society of Nephrology, across the country with many ATL and BTL activities Show less Looking after Roche's flagship brand Bonviva which is market leader in its category, Disease area (Osteopenia/Osteoporosis) and a Patient's access programKey Achievements:•Led cross functional team formed to develop “Club 40” an NGO for women of aged 40 and above in collaboration with Pakistan Medical Association, Pakistan Menopause Society and Society of Obstetrics & Gynecologists of Pakistan•Led cross functional team for situation analysis, marketing plan, making and execution of Club 40•Executed the launch of Club 40 along with making a strategic schedule of the event•Developed and launched Club 40’s 13 Episodes, multi segment magazine TV show on Health TV•Led the Social media marketing team to effectively create disease awareness through Facebook, Youtube and Twitter •Led and supervised the coordination with media agencies to plan, negotiate and finalize the media vehicles to be used for the promotion of Club 40•Led the cross functional creative team for development of awareness material to be posted on the Club 40 ensuring compliance with local and international regulatory requirements•Led a cross functional team to develop and launch Pakistan’s first comprehensive web portal on Osteoporosis under Club 40, providing value able information to patients about Osteopenia and Osteoporosis and a complete new life style through bone strengthening exercises and bone friendly diet etc Show less Product Manager Primary Care & Osteoporosis at Roche Pakistan LimitedKey Achievements:Successfully managed the marketing function of all the products of Primary care including Rocephin, Lexotanil, Dormicum, Toradol, and complete primary care portfolio during critical time of divestment.Facilitated the development of “1st National Guidelines on the Management of Post Menopausal Osteoporosis” in collaboration with Pakistan Medical Association, Society of Obstetricians & Gynecologists of Pakistan and Pakistan Orthopedic Association•Launched the first national campaign on “Awareness of Osteoporosis” in collaboration with PMA and SOGP, declared as one of the Affiliate’s Best Practices by Bonviva global team and is available on Bonviva global intranet. The campaign involved both ATL and BTL activities. Print, electronic, and outdoor media was effectively used to create awareness about this silent disease. The campaign was appreciated by International Osteoporosis Federation and uploaded on their website:http://www.iofbonehealth.org/about-iof/iof-programs/iof-family/iof-corporate-responsibility-program/roche.html•Significantly Improved Patient's access to medicine through innovative ideas and capacity building of Help Line•Developed and executed the concept of establishing “Osteoporosis Clinics” & “Well-Women Clinics” across the country, widely appreciated by leading doctors. Show less Leading a diverse sales team of specialty business in RA, Cardiology and OsteoporosisKey Achievements:Successfully launched Xenical, MabThera RA & Bonviva and was declared best regional Sales Manager for 3 years.• Comprehensively surpassed the assigned Sales Targets and my region was declared as best region for three consecutive years with 100% retention rate of team members•Nominated member of Elite Annual Accolade Club and Annual Product Accolade Club in 2007, 2009 and 2010 for achieving highest growth over last year on national basis of all the products in specialty division.•3 team members promoted in 2008 and 4 in 2009 to the next level Show less

  • Country Biosimilar Ab Readiness Lead

    Jul 2016 - Jan 2017

  • Marketing Manager - RA, Anemia-Transplant, Virology, Bonecare Franchises and New Product Launches

    Oct 2012 - Jul 2016

  • Business Manager - Transplant & Anaemia

    Mar 2012 - Oct 2012

  • Senior Product Manager

    Apr 2011 - Mar 2012

  • Product Manager Primary Care & Osteoporosis

    Dec 2009 - Mar 2011

  • Sales Manager

    Sept 2006 - Nov 2009

  • Field Manager

    Apr 2001 - Sept 2006
• 

  Otsuka Pakistan Limited

  Jan 2017 - now

  Leading the Medical Devices & Diagnostics Business Unit of Otsuka Pakistan with complete Sales, Marketing, and P&L responsibilities. Dealing with Cardiac stents, EP System & Catheters, Occluders, and Orthopedic implants, and newly launched Diagnostics division. Leading diverse sales, marketing & inventory teams of Cardiology, Orthopedics, and Diagnostics divisions of Otsuka. Successfully launched complete Eucatech AG Germany Coronary portfolio having Eucalimus DES, EucaVI PTCA Balloon Catheter and Support C Drug Coated Balloon. Enabled speedy launch and quick market penetration. Launched & Established the Diagnostics & Orthopedic Implants portfolios within the record shortest possible time with 15 Analyzers installed & operational at all leading hospitals of Pakistan within one year and leading KOLs started implanting eMP.Working on the current portfolio as well as future strategic products like RDN, Stroke Intervention and Peripheral Intervention products.Working on the establishment & launch of the Consumer Division of Otsuka Pakistan as well. Show less

  • Chief Executive Officer

    Mar 2024 - now

  • Chief Operating Officer

    Jan 2024 - Feb 2024

  • General Manager Marketing & Medical Devices

    Dec 2022 - Jan 2024

  • Business Unit Head

    Jan 2017 - Dec 2022