
Timeline
About me
Senior Manager, Creative Design at 2X
Education

Tsinghua university
2012 - 2016Bachelor's degree design and visual communications, generalActivities and Societies: Tsinghua University Academy of Art & Design Overseas Student's Union (TAOSU) 清华大学美术学院留学生学生会 2015 - 2016 | Head of PublicationsTsinghua University Academy of Art & Design Overseas Student's Union (TAOSU) 清华大学美术学院留学生学生会2016 | Participant of TAOSU Art Exhibition2015 | Participant of "Assigment" Art Exhibition of Visual Communication Design Department of Tsinghua University 《作业》 视觉传达设计系作品展2013 | Participant of Material Festival - Student Art Exhibition 材料节学生作品展
Experience

Sabah institute of art
Aug 2016 - Apr 2017Graphic designer & china liaison officerResponsible for conceptualization and design of graphic applications such as corporate identity, collateral material, environmental graphics, books and magazines, and website from concept to completion. In addition, also liaising with China university or college and providing an effective external and internal communication channel.Experience:2016 | Art Director of Sabah Institute of Art Annual Exhibition (10-11 Dec 2016)2016 | Representatives to Chengdu Textile College “Belt & Road Cultural Art Week”- “Sabah Culture & Ethnic Costume” Lecture: Presenter (08 Nov 2016) Show less

Joe sidek productions
May 2017 - Oct 2018Design lead for the following festivals, responsible for the implementation of project’s overall branding & visual, developing design briefs that suit the project’s purpose and handling all design activities from conceptualization to production for marketing materials.George Town Festival 2018George Town Festival (GTF) is an annual, month-long celebration of culture, heritage, art, and community. Inaugurated in 2010 in honor of George Town’s designation as a UNESCO World Heritage Site, the festival transforms the city into a global stage, showcasing world-class performances, installations, and collaborations from international and local artists alike.Rainforest Fringe Festival 2018Rainforest Fringe Festival (RFF) is a 10-day festival that delivers the very best of Sarawak’s music, art, craft, film, photography, food, and culture to re position Sarawak as more than an adventure destination, but a cultural one abundant with diverse potential and place Sarawak on the world map of ART, NATURE and HISTORY. Show less
Senior Designer
May 2018 - Oct 2018Graphic Designer
May 2017 - Apr 2018

Apax group
May 2019 - Feb 2020Graphic designerResponsible for the implementation of project’s key visual, event collaterals and renderings editing.Project / Event involved:- 2019 天猫双十一开幕盛典 Tmall Collection Opening Ceremony 2019- Under Armour China Tour 2019 (Stephen Curry, Mo Bamba, Joel Embiid & Dennis Smith Jr.) - Men In Black International Movie China Launch & Fans Gathering 2019

A piece of paper studio
Apr 2020 - Nov 2022FounderA Piece of Paper Studio is a radical collective devoted to the exploration of paper art inspired by the distinctive features of animals. The elegant curved crease folding technique is expertly demonstrated to reveal a multitude of artistic paper crafting possibilities.

2x
Jan 2021 - nowSenior designer for 2X Marketing, a B2B-focused Marketing as a Service (MaaS) company that specialized in providing end-to-end marketing expertise for established companies in the technology and professional services industries.Work highlights:• Deliver a wide range of B2B marketing collaterals, including white papers, eBooks, case studies, datasheets, static and HTML5 banner ads, PowerPoint/Keynote beautification, etc.• Oversees internal-external digital and print materials from conception to final delivery; provides creative direction, guidance, and feedback to the team members to ensure meeting company and client requirements.• Ensures the client’s brand and standards are upheld through all material. As well as maintains the quality and consistency of work.• Maintain a good relationship with stakeholders. Closely communicate strategy, design concepts, and creative ideas to clients. Show less
Senior Manager, Creative Design
Nov 2022 - nowSenior Designer
Aug 2021 - Dec 2022Creative Designer
Jan 2021 - Jul 2021
Licenses & Certifications
- View certificate

Certified digital marketing professional
Digital marketing instituteDec 2023 - View certificate

Train the trainer
Hrdf - human resources development fund malaysiaSept 2016
Languages
- chChinese
- enEnglish
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