Braxton Schenk

Experience

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  Advanced LED Signs, Utah

  Jan 2005 - Jan 2013

  President and CEO

  Managed all sales initiatives and business operations, offering strategic direction to drive maximum sales and achieve profit objectives, while maintaining contact and building relationships with current and potential customers. Utilized strategic roadmaps to prioritize, align, and integrate sales acquisition and expansion roles along with analyzing and making improvement suggestions that enhanced lead conversions. Augmented organizational growth by aligning value-added business operations and rolling out sales activity benchmarks as per customer’s perspective in an efficient manner. Applied financial acumen to monetize and deliver targeted opportunities with base business and competitive line sales conversions. Liaised closely with licensed sub-contractors and executed all construction codes and sign codes projects within time and budgetary constraints.Highlights:• Led and monitored prospecting and competitive benchmarking activities and attained $1M gross profit within first couple of years.• Sold electronic pole signs, channel letters, and LED message centers and signs to local businesses, schools, municipalities, and restaurants. Show less

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  Freedom LED Signs

  Jan 2008 - Jan 2020

  Director Of Operations And Business Development

  Co-founded the company and directed all top to bottom line functions, including strategic planning, client negotiations, and operations management. Provided proactive administrative support to firm, managing majority of sales and ensuring seamless execution of all business operations. Analyzed client’s needs in close collaboration with local businesses, city representatives, and general contractors/sub-contractors. Designed, manufactured, and installed LED signs that led to achieving maximum customer retention and satisfactory outcomes. Developed expert level understanding of local sign code and protocols, coordinating with cities to develop and change their sign code and conducting final inspections on work completed aimed at assuring compliance with project scope and standards. Identified and mitigated issues in electronic components, negotiating prices/warranties and delivering productive technical training to clients.Highlights:• Targeted key opportunities and prospective clients, translating concepts into actionable plans and generating a revenue of approximately $3M annually within the first few years.• Leveraged expertise in the field and provided distinctive services/products to customers in a timely and professional manner, taking the largest customers away from a fortune 500 sign company.• Earned the top three dealer position for a leading LED Sign manufacturer and sustained the position for six years. Show less

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  Cirrus Systems, Inc.

  Jun 2020 - Jun 2021

  Western Region Business Development Manager
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  Compass Outdoor

  Jul 2021 - now

  Digital Sign Integrator, Special Projects Director

  Director of special projects. I work closely with designers to develop unique branding strategies, typically in the form of digital signage and displays. I oversea these projects from creation to completion.