Experience

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  Freelancer

  Mar 2015 - Oct 2020

  Graphic designer

  • I created and developed various visual concepts and layouts for a range of materials, including print, digital, packaging, and promotional materials.• I developed and maintained the visual identity for several brands, ensuring consistency across all touchpoints.• I successfully led a company rebranding, resulting in approximately 15% more brand recognition.

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  Gabriela barbosa arquiteta e urbanista

  Oct 2015 - May 2018

  Assistant

  Blueprint maintenance with AutoCAD and Revit, occasionally 3D modelling with SketchUp(V-Ray), residency survey and publicity work with Photoshop.

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  Amanda alves arquitetura e urbanismo

  Mar 2018 - Sept 2018

  Internship

  I was responsible for residency surveys and blueprint maintanence with Revit and AutoCAD.

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  Laboratório multidisciplinar de tecnologias sociais - lmts

  Apr 2021 - Dec 2022

  Ui/ux designer

  • Developed wireframes, prototypes, and high-fidelity designs using Figma and Adobe XD.• Led cross-functional workshops to define user personas, map customer journeys, and prioritize features, ensuring alignment with business goals.• Spearheaded the redesign of a complex e-commerce platform, resulting in a 35% increase in customer engagement and a 20% reduction in cart abandonment rates.• Created and presented design concepts, wireframes, and prototypes to cross-functional teams.• Conducted usability testing sessions with diverse user groups, identifying pain points and iterating on designs to improve the overall user experience. Show less

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  Show tecnologia

  Jan 2023 - Dec 2023

  Ui/ux designer

  • Developed wireframes, prototypes, and high-fidelity designs using Figma and Adobe XD.• Conducted user research and usability testing, leading to a 25% increase in user satisfaction scores.• Conducted A/B testing on key user flows, resulting in a 15% increase in conversion rates.• Designed a design system for the existing products, reducing task completion time.• Designed and prototyped interactive dashboards for a data analytics tool, enhancing data visualization and user decision-making capabilities. Show less

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  What's finance

  Feb 2024 - now

  Ui/ux designer

  • Developed wireframes, prototypes, and high-fidelity designs using Figma and Adobe XD.• Led the design of a mobile-first financial notification system.• Collaborated with developers to implement responsive design, ensuring seamless user experiences across devices.• Designed and maintained a design system, streamlining the development process and ensuring brand consistency.• Worked closely with product managers and stakeholders to align design decisions with business goals.