Eyüp Keçeli

Experience

• 

  World Tourism Forum

  Jan 2014 - Aug 2015

  Speaker & Program Coordinator
• 

  Ofton Construction Tourism and Investment Co.

  Sept 2015 - Mar 2017

  Corporate Communication & Marketing Manager

  Managed Projects;Elysium MGallery by Sofitel-Istanbul, DoubleTree by Hilton-Piyalepasa, Ibis Styles Taksim + 10 Construction Projects• Leading Marketing & Communication Department. • Managing all the operations related to marketing plan and budget of the construction projects and hotels.• Responsible for planning, development and implementation of all marketing and corporate communication strategies.• Developing a brand-awareness marketing strategy and lead awareness-focused marketing initiatives.• Generating maximum corporate and brand visibility while increasing awareness. • Executing media plans and managing Media, Creative, PR, and ABL/BTL agencies. • Managing social media accounts/agency. • Executing national/international advertising and promotion activities, both print and digital.• Responsible for the management of marketing mission, goals and financial objectives of the trade shows.• Designing and managing direct marketing systems (CRM, social media, website, etc.) • Working in collaboration with other departments such as Sales, Purchasing, Project Development, IT and Finance. • Preparing the reports of the activities in the online and offline marketing channels to measure the efficiency of the campaigns and activities to report to the Board of Directors. Show less

• 

  AJANSFLEX

  Mar 2017 - Jul 2018

  Co-Founder

  As a new generation communication agency, we were providing flexible digital marketing solutions for the customers such as;• Creating SEO, SEM, Google AdWords plans for moving up the customers ranking on Google with the target words.• Co-working with Google (Dublin) and Google partner agencies for customers’ AdWords plans.• Creative works and flexible design solutions in the areas of corporate identity, website, catalog, event, mailing, 3D design.• Social media crisis management with strategic plans and designs that will positively affect the brand value and number of followers.• Presenting software solutions with modern, responsive, trend designs for the website, landing page, e-commerce, microsite needs. Show less

• 

  Modafen

  Aug 2018 - Jan 2019

  Brand Management & Communication Manager

  • Leading Brand & Communication Department.• Responsible for creating and executing digital communication plan and budget.• Managing social media plans and advertising budget.• Working with Google to prepare an efficient digital marketing plan and managing the process.• Responsible for managing web site design/content, k12 portal.• Managing the content of monthly newsletter and the corporate magazine “Modafen Communication”.• Preparing reports of activities in online and offline channels, measuring the efficiency of campaigns and activities, then reporting to management.• Responsible for planning communication between students, parents and teachers.• Responsible for developing internal communication materials and systems.• Managing all internal and external events and fair processes.• Managing social responsibility projects. Show less

• 

  Yedi Mavi

  Feb 2019 - Aug 2019

  Marketing Manager

  • Responsible for the yearly marketing & communication budget, schedule, and production of all the materials of sales and marketing.• Managing and optimizing marketing campaigns and running initiatives on all performance channels.• Responsible for developing, implement and optimize a strategic commercial plan to drive sales and revenue growth• Developing a brand-awareness marketing strategy and lead awareness-focused marketing initiatives for the national and international market.• Generating maximum corporate and brand visibility while increasing awareness of the national and international market.• Responsible to find new channels to reach potential Turkish and foreign customers.• Executing media plans and managing Media, Creative, PR, and ATL/BTL agencies. • Managing social media accounts/agency. • Executing national/international advertising and promotion activities, both print and digital.• Responsible for the management of marketing mission, goals and financial objectives of the trade shows.• Designing and managing direct marketing systems (CRM, social media, website, etc.) • Working in collaboration with other departments such as Sales, Purchasing, Project Development, IT and Finance. • Preparing the reports of the activities in the online and offline marketing channels to measure the efficiency of the campaigns and activities to report to the Board of Directors. Show less

• 

  ISTMedic

  Aug 2019 - Aug 2021

  Product Owner & Scrum Master

  As a Product Owner, the very first job was to work on strategic corporate identity. Organized corporate identity work within the communication strategy. Executed the necessary research and studies for the new website. The company logo was found very good and related and the website got full marks in terms of UX and UI.▪ Managed network with Turkish solution partners and agencies. Created a business networking system with the health tourism agencies in Turkey. Signed agreements with the best hospitals and clinics.▪ As Scrum Master and Agile Coach, I am responsible to drive the development process cycle based on the agile framework. Managed all relevant process steps including sprint planning, retrospectives, grooming, sprint reviews, and daily standups. As a dedicated Scrum Master, facilitated team collaboration and communication. Supported the team in removing or escalating impediments that the team cannot solve internally. Managed and drove the continuous improvement of the team. Guided the team on self-organizing to fill in the intentional gaps left in the Agile/Scrum frameworks Show less

• 

  TeaShop

  Oct 2020 - Aug 2021

  Marketing Manager

  Creating and executing marketing and communication strategy to increase brand awareness and sales.Developing web and digital marketing strategies targeting B2B / B2CDeveloping marketing and innovation plans, analyze & evaluate market trends by closely monitoring the competition.Executing the holistic marketing plan, product launch, annual budget, and communication/media plansAs a product owner, responsible for planning the brand, product, and communication strategy, coordinating the advertising strategies.Working with the managers of Product Development (R&D), Sales, and Franchise Sales departments to develop production and sales strategy and ideas to increase their market performance.Developing and managing direct marketing systems.Agile coaching Product Owner, Scrum Master Executing media plans and managing Media, Creative, PR, and ATL/BTL agencies. Designing Digital Commerce Communication and “UX based Digital Customer Journeys” and manage effectively, Show less

• 

  San Deco Official

  Aug 2021 - Feb 2022

  Marketing Manager

  Leading and inspiring the marketing and communications department around a common mission. (Product marketing, Commercial marketing, Digital Marketing, Channel Management) for 4 continents and 45 countries.Managing benchmark studies for international markets and products.Managing the Turquality process.Managing marketing and communication strategy to increase brand awareness and sales.Developing web and e-commerce digital marketing strategies and technologies targeting B2B / B2C /BBCDeveloping marketing and innovation plans, analyzing & evaluating market trends by closely monitoring the competition.Managing PR, Social-Media, Creative, Brand, Web, CX, Performance agenciesWorking with the managers of Product Development, R&D, Sales, Export, Finance, Purchase, Production departments.Developing and managing direct marketing systems.Responsible for continuously formulating and executing new roadmaps.Agile coach, Chief Scrum MasterResponsible for designing and improving “UX based Customer Journey” Show less

• 

  Pubinno

  Jun 2022 - Dec 2022

  Marketing Director
• 

  Eyupkeceli.com.tr

  Dec 2022 - now

  Growth Marketing Manager | Growth Hacker

  As a seasoned Growth Marketing Manager, I specialize in driving sustainable growth and maximizing market potential through innovative and data-driven strategies. My expertise lies in developing and executing comprehensive growth plans that propel businesses towards their objectives. Here’s how I can add value to your organization:Strategic Planning: Crafting and executing growth strategies aligned with business goals. Identifying new market opportunities and optimizing current strategies.Data Analysis: Evaluating marketing data to gauge campaign effectiveness. Using KPIs and metrics to inform decisions and improve results.User Insights: Analyzing customer behavior to enhance user experience. Tailoring marketing efforts based on insights to boost engagement.Campaign Management: Overseeing digital ads, email marketing, and social media. Monitoring and optimizing campaigns to meet objectives.Growth Hacking: Implementing creative tactics for rapid and scalable growth. Leveraging innovative methods to capitalize on opportunities.Audience Targeting: Identifying and segmenting target audiences. Conducting detailed analysis for precise targeting and effective outreach.Performance Monitoring: Continuously tracking marketing performance. Making data-driven adjustments to optimize impact.Technology Utilization: Using CRM systems and analytics tools to enhance marketing efforts. Staying updated on tech trends for advanced solutions.International Expansion: Developing strategies for entering global markets. Assisting foreign brands with entry into Turkey and guiding Turkish brands globally.Market Entry Strategy: Creating strategies for foreign brands entering Turkey. Analyzing market conditions for successful integration.Global Strategy Management: Formulating strategies for Turkish brands in international markets. Navigating cultural and regulatory challenges for growth. Show less

• 

  L2L Lawyer2Lawyer

  Dec 2022 - Dec 2023

  Growth Marketing Manager