
Laura DeAngelo
Marketing Project Manager

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About me
Strategic Engagement Delivery Manager | Driving Customer Success & Delivery Excellence
Education

Owatonna Senior High School
2004 - 2008H.S. Diploma
University of Wisconsin-La Crosse
2008 - 2012Bachelor of Science Marketing and Communications 3.49 GPAActivities and Societies: American Marketing Association and Communication Club

University of Wisconsin-Madison
2008 - 2012Bachelor of Science - BS BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 3.49
Experience

Valley Dental Inc.
Aug 2012 - Mar 2015Marketing Project Manager• More than doubled patient growth by implementing new branding, positioning, & marketing strategy.• Conducted competitive analysis & utilized multi-channel advertising.• Coordinated & directed promotional events including Dentistry From The Heart (DFTH).

FabCom - Integrated Strategic Marketing
Mar 2015 - Jun 2016Account Executive• Managed 30+ team members over multiple initiatives.• Developed comprehensive digital marketing, advertising and communication strategies to meet client goals.• Lead web development projects from wireframes to delivery.• Managed and developed search strategies to maximize ROI.• Directed cross-media campaigns to increase website user activity.

Spyder Trap
Jun 2016 - Oct 2017Senior Digital Account Strategist• Managed projects using waterfall and agile methodologies.• Lead and facilitated digital teams in mobile app and web development projects.• Consulted, proposed, and developed new strategic digital marketing opportunities with existing clients. • Met client needs through the management of estimates, schedule and ongoing digital strategy.• Managed team members' capacity in-order to efficiently coordinate projects and timelines with Production Manager.*As of May 2017 Spyder Trap was acquired by our client Bright Health. Show less

Bright Health
May 2017 - Oct 2017Senior Digital Project Manager• Defined goals and objectives from initial planning to implementation. • Coordinated internal and third party vendor resources. • Ensured projects were delivered on-time, within scope and within budget.• Managed project scopes and deliverables, involving all relevant stakeholders ensuring technical feasibility.• Developed detailed project plans and comprehensive timelines.• Communicated project health, risks, and mitigation plans to leadership. *As of May 2017 Bright Health acquired Spyder Trap. Show less

Nerdery
Jan 2018 - Aug 2024• Lead cross functional team teams through planning, execution, and delivery of a large strategic program and product portfolio. • Collaborate with cross-functional teams to define project objectives, deliverables, and success criteria ensuring delivery of projects within scope, timeline, and budget constraints.• Manage client relationships and serve as the primary point of contact for project updates, escalations, and issue resolution, along with identifying value propositions to drive real business outcomes.• Conduct regular project reviews to identify risks, mitigate issues, drive continuous improvement, and ensure program success.• Responsible for all program resources, budget, margin, and revenue management.• Develop and implement project management methodologies, tools, and processes to streamline operations and improve efficiency.• Mentor and coach team of Senior and Core PMs to enhance their project management skills and professional development, along with new employee onboarding and performance management. Show less • Managed multiple complex, agile software development projects simultaneously from initiation to closure, ensuring adherence to project plans, timelines, and budgets.• Collaborate with stakeholders to define project objectives, requirements, and success criteria.• Manage cross-functional delivery teams consisting of Strategy, Product, Engineering, Design, and Quality Assurance.• Ensure the delivery of high-quality software solutions that exceed client expectations and project requirements.• Monitor project progress and performance, identifying risks and issues, and implementing mitigation strategies as needed.• Communicate project status, updates, and risks to senior management and stakeholders through regular meetings and reports.• Continuously evaluate and improve project management processes and practices to drive efficiency and effectiveness.• Extensive understanding of project and program management principles, methods and techniques, including both waterfall and agile project management frameworks. • Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation, and excellence. Show less • Build and develop cross functional project teams to ensure maximum performance, by providing purpose, direction, and motivation.• Lead projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and implementation plans, including risk mitigation.• Coordinate internal and external resources, including third party vendors, to ensure that projects adhere to scope, schedule, and budget.• Establish and maintain relationships with client stakeholders, providing day-to-day contact on project status and changes.• Assign and monitor resources to ensure project efficiency and maximize deliverables.• Identify, escalate, and mitigate project risks.• Conduct post-project reviews to evaluate project performance, gather lessons learned, and identify areas for improvement. Show less
Senior Program Manager
Oct 2022 - Aug 2024Senior Software Project Manager | Scrum Master
Sept 2019 - Sept 2022Software Project Manager | Scrum Master
Jan 2018 - Sept 2019

ServiceNow
Sept 2024 - nowPrincipal Engagement Delivery Manager
Licenses & Certifications

ServiceNow Certified System Administrator
ServiceNowDec 2024
Introduction to Generative AI with Google Cloud
CourseraMar 2024
ITIL 4 Foundation Certificate in IT Service Management
PeopleCertSept 2024- View certificate

Cloud Digital Leader Certification
GoogleJun 2024 
PMC Level I
Pragmatic InstituteDec 2022- View certificate

Business Transformation with Google Cloud
CourseraMay 2020 - View certificate

Certified Scrum Master
Scrum AllianceMar 2017 
Google AdWords
GoogleMay 2015- View certificate

Certified Scrum Product Owner
Scrum AllianceDec 2018
Volunteer Experience
Marketing and Events Coordinator
Issued by Smiles Made in Random Kindness - SMIRK on Jun 2014
Associated with Laura DeAngelo
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