Laura DeAngelo

Laura DeAngelo

Marketing Project Manager

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location of Laura DeAngeloPhoenix, Arizona, United States

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  • Timeline

  • About me

    Strategic Engagement Delivery Manager | Driving Customer Success & Delivery Excellence

  • Education

    • Owatonna Senior High School

      2004 - 2008
      H.S. Diploma
    • University of Wisconsin-La Crosse

      2008 - 2012
      Bachelor of Science Marketing and Communications 3.49 GPA

      Activities and Societies: American Marketing Association and Communication Club

    • University of Wisconsin-Madison

      2008 - 2012
      Bachelor of Science - BS BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 3.49
  • Experience

    • Valley Dental Inc.

      Aug 2012 - Mar 2015
      Marketing Project Manager

      • More than doubled patient growth by implementing new branding, positioning, & marketing strategy.• Conducted competitive analysis & utilized multi-channel advertising.• Coordinated & directed promotional events including Dentistry From The Heart (DFTH).

    • FabCom - Integrated Strategic Marketing

      Mar 2015 - Jun 2016
      Account Executive

      • Managed 30+ team members over multiple initiatives.• Developed comprehensive digital marketing, advertising and communication strategies to meet client goals.• Lead web development projects from wireframes to delivery.• Managed and developed search strategies to maximize ROI.• Directed cross-media campaigns to increase website user activity.

    • Spyder Trap

      Jun 2016 - Oct 2017
      Senior Digital Account Strategist

      • Managed projects using waterfall and agile methodologies.• Lead and facilitated digital teams in mobile app and web development projects.• Consulted, proposed, and developed new strategic digital marketing opportunities with existing clients. • Met client needs through the management of estimates, schedule and ongoing digital strategy.• Managed team members' capacity in-order to efficiently coordinate projects and timelines with Production Manager.*As of May 2017 Spyder Trap was acquired by our client Bright Health. Show less

    • Bright Health

      May 2017 - Oct 2017
      Senior Digital Project Manager

      • Defined goals and objectives from initial planning to implementation. • Coordinated internal and third party vendor resources. • Ensured projects were delivered on-time, within scope and within budget.• Managed project scopes and deliverables, involving all relevant stakeholders ensuring technical feasibility.• Developed detailed project plans and comprehensive timelines.• Communicated project health, risks, and mitigation plans to leadership. *As of May 2017 Bright Health acquired Spyder Trap. Show less

    • Nerdery

      Jan 2018 - Aug 2024

      • Lead cross functional team teams through planning, execution, and delivery of a large strategic program and product portfolio. • Collaborate with cross-functional teams to define project objectives, deliverables, and success criteria ensuring delivery of projects within scope, timeline, and budget constraints.• Manage client relationships and serve as the primary point of contact for project updates, escalations, and issue resolution, along with identifying value propositions to drive real business outcomes.• Conduct regular project reviews to identify risks, mitigate issues, drive continuous improvement, and ensure program success.• Responsible for all program resources, budget, margin, and revenue management.• Develop and implement project management methodologies, tools, and processes to streamline operations and improve efficiency.• Mentor and coach team of Senior and Core PMs to enhance their project management skills and professional development, along with new employee onboarding and performance management. Show less • Managed multiple complex, agile software development projects simultaneously from initiation to closure, ensuring adherence to project plans, timelines, and budgets.• Collaborate with stakeholders to define project objectives, requirements, and success criteria.• Manage cross-functional delivery teams consisting of Strategy, Product, Engineering, Design, and Quality Assurance.• Ensure the delivery of high-quality software solutions that exceed client expectations and project requirements.• Monitor project progress and performance, identifying risks and issues, and implementing mitigation strategies as needed.• Communicate project status, updates, and risks to senior management and stakeholders through regular meetings and reports.• Continuously evaluate and improve project management processes and practices to drive efficiency and effectiveness.• Extensive understanding of project and program management principles, methods and techniques, including both waterfall and agile project management frameworks. • Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation, and excellence. Show less • Build and develop cross functional project teams to ensure maximum performance, by providing purpose, direction, and motivation.• Lead projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and implementation plans, including risk mitigation.• Coordinate internal and external resources, including third party vendors, to ensure that projects adhere to scope, schedule, and budget.• Establish and maintain relationships with client stakeholders, providing day-to-day contact on project status and changes.• Assign and monitor resources to ensure project efficiency and maximize deliverables.• Identify, escalate, and mitigate project risks.• Conduct post-project reviews to evaluate project performance, gather lessons learned, and identify areas for improvement. Show less

      • Senior Program Manager

        Oct 2022 - Aug 2024
      • Senior Software Project Manager | Scrum Master

        Sept 2019 - Sept 2022
      • Software Project Manager | Scrum Master

        Jan 2018 - Sept 2019
    • ServiceNow

      Sept 2024 - now
      Principal Engagement Delivery Manager
  • Licenses & Certifications

    • ServiceNow Certified System Administrator

      ServiceNow
      Dec 2024
    • Introduction to Generative AI with Google Cloud

      Coursera
      Mar 2024
    • ITIL 4 Foundation Certificate in IT Service Management

      PeopleCert
      Sept 2024
    • Cloud Digital Leader Certification

      Google
      Jun 2024
      View certificate certificate
    • PMC Level I

      Pragmatic Institute
      Dec 2022
    • Business Transformation with Google Cloud

      Coursera
      May 2020
      View certificate certificate
    • Certified Scrum Master

      Scrum Alliance
      Mar 2017
      View certificate certificate
    • Google AdWords

      Google
      May 2015
    • Certified Scrum Product Owner

      Scrum Alliance
      Dec 2018
      View certificate certificate
  • Volunteer Experience

    • Marketing and Events Coordinator

      Issued by Smiles Made in Random Kindness - SMIRK on Jun 2014
      Smiles Made in Random Kindness - SMIRKAssociated with Laura DeAngelo