Rosie Broad

Experience

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  Nationwide Building Society

  Sept 2015 - Nov 2017

  Product and Marketing Graduate

  The Nationwide graduate scheme includes 4 placements over 2 years:- Change Consultant - Lead the delivery of phase one of Nationwide’s strategy, including digital, communication, training and implementation to all Nationwide employees and members. Worked with numerous senior profiles, including ExCo, in implementing a fundamental to Nationwide’s product eligibility. - Brand Marketing Executive - Drove forward our heritage and “building Society, nationwide” to promote the best Brand story never told as part of the launch and roll out our new visual identity and tone of voice, a Society wide re-brand. Other responsibilities included educational events, influencing stake holders and delivering key component changes across all Nationwide digital and marketing literature. - Culture Consultant - I primarily worked to build collaboration between back office and retail teams, leading the delivery and management of the Customer and Colleague Closeness Programme, achieving all executives carrying out 2 customer facing visits per year. - Assistant Product Manager - Mortgage Pricing Team, ensuring the Prime Mortgages product range is priced appropriately to achieve our volume, value and risk goals, providing excellent value against the market. Undertaking root cause and gap analysis to challenge our product range against the market. Show less

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  Freemans Event Partners

  Jun 2018 - Sept 2018

  Brand Manager

  Brand managed high-profile clients, including Jonnie Walker, Lucozade, Mastercard and Tetly across large-scale events including Boomtown Festival, Goodwood Festival of Speed, Silverstone F1 and The British Open, . - Account managed Mastercard throughout festival season increasing card uptake by 29%- Responsible for managing, allocating and tracking budget- Production and distribution of marketing merchandise on sites up to 10 square-miles in size.

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  Henley Business School

  Aug 2018 - Aug 2020

  Lead an award-award winning marketing team responsible for the product marketing of all MBA, PhD and Postgraduate courses. I have led the transformation of our digital marketing capabilities and communication strategy, bringing all paid activity in-house whilst still delivering on core objectives. Leading a high performing team, my role designs, executes and measures all on and offline marketing in the UK and internationally. Key Highlights include:- Awarded the Heist Gold award for Best Postgraduate Student Recruitment Campaign 2020- Creating integrated campaigns to support brand and recruitment objectives - Implementation of an email communications plan, increasing sales leads by 115%- YOY increase in deposits paid and enrolments across all courses- YTD growth in organic and paid marketing activity with an 18% YOY growth for PPC Show less Drove the creation of a content and digital marketing strategy to increase visibility online, including the management of multimedia projects.- Content generation, copy-writing, implementing and tracking across PPC, social media campaigns and the website- Increased social media presence by 1,300% and average engagement increase of 5%- Improved the ratio of International to Home students by 5% following the delivery of an integrated out-of-home campaign- Led and delivered a customer-focused brochure re-design project Show less

  • Marketing Manager

    Aug 2019 - Aug 2020

  • Senior Marketing Executive

    Aug 2018 - Aug 2019
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  Oneninefive

  Sept 2020 - Jan 2022

  Head Of Marketing

  Responsible for leading the business' marketing efforts, split into two distinct teams; Brand & Product Marketing and Marketing Operations. Driving our global marketing strategy focusing on sales enablement, business growth, and operational efficiency.

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  Charities Aid Foundation (CAF)

  Jan 2022 - now

  Senior Marketing Manager - Brand Development and Digital