Lucía Peña

Experience

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  Fundación Marzano

  Apr 2010 - May 2012

  Communications Analyst

  I developed and executed comprehensive communication campaigns to raise awareness about the Foundation's work, to strengthen the bond between schools and to generate fundraising opportunities.

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  Casamientos Online

  May 2012 - Oct 2012

  Marketing and Communication Analyst - Internship

  As the company is devoted to wedding planning, I implemented marketing strategies to attract potential suppliers (photographers, caterers, etc), helping them to build their own space in the portal.

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  Identia

  Apr 2013 - Sept 2013

  Account Analyst - Internship

  During the internship, I collaborated with the design and implementation of PR strategies to improve the visibility of different companies. I also provided support in media trainings.

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  McKinsey & Company

  Sept 2013 - Feb 2014

  Assistant - Substitution

  I worked as a translator (English-Spanish) and was in charge of several administrative tasks.

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  Pfizer

  Sept 2014 - Aug 2017

  Corporate Communications Analyst

  I implemented strategies to strengthen corporate reputation. I worked together with patient associations, generating actions within the framework of the Social Responsibility Plan. I was also responsible for the company's internal communication. Additionally, I did an internship at Pfizer Costa Rica as Corporate Communications Manager.

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  TIA - Top Interactive Agencies

  Oct 2014 - Jun 2015

  Freelance Journalist

  I conducted interviews with CEOs of interactive agencies worldwide. As TIA readers are individuals connected to international digital agencies, it's worth noting that the interviews were conducted entirely in English as well as the writing of the articles.

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  Government of the Province of Buenos Aires

  Aug 2017 - Jun 2019

  Account Executive

  I executed the communication campaigns (mass, digital and direct) during the administration of María Eugenia Vidal as Governor of the Province of Buenos Aires, Argentina. I provided support to the Ministries in their respective campaigns as well.

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  Pan American Energy

  Jun 2019 - May 2021

  Digital Communications SSR Analyst

  I developed external communication strategies, focused on digital channels. I managed the company's social networks and website too. I also executed traditional media campaigns and strategies to reinforce the company's positioning in external events.

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  NaviTools

  May 2021 - now

  Communications Manager

  I actively contribute to shaping a project dedicated to promoting a balanced relationship with technology. Apart from that, I’m responsible for guiding strategies tailored to diverse audiences, writing and editing content, as well as overseeing the comprehensive management of communication channels.

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  RPost

  May 2021 - now

  Campaign Manager

  I design and implement marketing campaigns to communicate RPost solutions in Latin America. Furthermore, I provide support to partners in the marketing of products through the development of far-reaching communication campaigns. As this is a US based company, a great portion of the work is conducted in English.