Jeroen De Graaf

Jeroen De Graaf

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location of Jeroen De GraafBurgum, Friesland, Netherlands

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  • Timeline

  • About me

    Group Leader UX Research at Versuni

  • Education

    • Rijksuniversiteit Groningen

      2003 - 2007
      MSc Sociology

      Activities and Societies: Societas, webmaster for Societasonline, Nacht van de Sociologie

  • Experience

    • Philips

      Dec 2006 - Nov 2021

      The Product Research department is representing the consumer within the innovation process, safeguarding the delivery on promise for our Value Propositions. I am responsible for the User Insights group (approx. 12FTE) in the Grooming & Beauty Product Research Centre within Philips Personal Health. This group lead responsibility covers:- People management: coaching and leading a team of skilled User/Product Researchers- Operational accountability: ensuring that the team covers all key priorities to safeguard the user experience for the Grooming program - Resource Management: maintaining a good balance in the support of the projects in Grooming & Beauty. Show less I've started working at Philips as a user researcher on shaving products and adjacensies such as skincare, in which I've focused both on explorative (front-end) development projects, as well as the later stages of product development with a heavier emphasis on user validation.I am an experienced user researcher, having worked with a large variety of user research methods (qual, quant, hybrid) and analysis, in which I excel in logical/analytical thinking to achieve the smartest research set-up to answer upon the research questions. Show less

      • Group Leader Product Research Centre Grooming & Beauty

        Mar 2017 - Nov 2021
      • Innovation Project Manager

        Apr 2013 - Feb 2017
      • Product Research Manager

        Dec 2006 - Mar 2013
    • Versuni

      Nov 2021 - now
      Group Leader UX Research

      Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.

  • Licenses & Certifications

    • Project Management Professional (PMP)

      PMI