Jeroen De Graaf

Experience

• 

  Philips

  Dec 2006 - Nov 2021

  The Product Research department is representing the consumer within the innovation process, safeguarding the delivery on promise for our Value Propositions. I am responsible for the User Insights group (approx. 12FTE) in the Grooming & Beauty Product Research Centre within Philips Personal Health. This group lead responsibility covers:- People management: coaching and leading a team of skilled User/Product Researchers- Operational accountability: ensuring that the team covers all key priorities to safeguard the user experience for the Grooming program - Resource Management: maintaining a good balance in the support of the projects in Grooming & Beauty. Show less I've started working at Philips as a user researcher on shaving products and adjacensies such as skincare, in which I've focused both on explorative (front-end) development projects, as well as the later stages of product development with a heavier emphasis on user validation.I am an experienced user researcher, having worked with a large variety of user research methods (qual, quant, hybrid) and analysis, in which I excel in logical/analytical thinking to achieve the smartest research set-up to answer upon the research questions. Show less

  • Group Leader Product Research Centre Grooming & Beauty

    Mar 2017 - Nov 2021

  • Innovation Project Manager

    Apr 2013 - Feb 2017

  • Product Research Manager

    Dec 2006 - Mar 2013
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  Versuni

  Nov 2021 - now

  Group Leader UX Research

  Versuni, formerly known as Philips Domestic Appliances, has a simple yet powerful purpose of turning houses into homes. As a house of brands Versuni is home to the brands: Philips, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.