Cyril Maerten

Experience

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  EXA - Real Estate

  Jul 2005 - Dec 2005

  International B2B Consulting

  - Real Estate Consulting for retailers at European level- Expansion strategy in Spain/Portugal, based on tailored competitive landscapes- Events, Corporate Fairs

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  TBWA / Paris

  Jan 2007 - Jul 2007

  (Advertising) Junior Account Manager - Michelin and Häagen-Dazs

  - Global advertising for Michelin (tires)- Häagen-Dazs advertising campaign for France- Above-the-line advertising: cinema, TV, radio, print, press, outdoor, Internet, events

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  Unilever

  Mar 2008 - Sept 2008

  Marketing Product Manager - Skip laundry detergent

  - 360 marketing campaign for "Skip Small & Mighty" laundry detergent- Brand monitoring (Nielsen), competitive reviews, innovation strategy, digital strategy- Marketing mix (product, price, packaging, distribution, promotions, sampling, direct marketing) for France

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  Procter & Gamble

  Feb 2009 - Sept 2016

  Management of the P&G Retail Hair Colour and Styling portfolio for the UK and Ireland.- Colourants: Clairol Nice'n Easy (UK market leader) and Vidal Sassoon- Styling: Wella Silvikrin and ShockwavesPortfolio strategy, brand building and operational excellence, with focus on the UK, Ireland and 4 Nordic countries. Based in London. Management of the P&G Hair Care portfolio across categories (shampoos, conditioners, treatments, colourants & styling products).Brands: head & shoulders, Pantene, Herbal Essences, Aussie, Clairol Nice'n Easy, Wella Silvikrin, Wella Shockwaves, Vidal Sassoon...Portfolio strategy; portfolio analysis and optimization; media and in-store cascading and investment choices; competitive analysis; regional scope. Development of head & shoulders product innovations for Europe, Middle East and AfricaBrand building and marketing strategyLaunch of new sub-lines as well as pure Commercial innovations Development of product and commercial innovations (toothpaste and toothbrush categories).Brand expansion in new sub-saharan African countries.Brands: Oral-B, Crest, blend-a-med, IpanaCentral and Eastern Europe, Middle East and Africa

  • Category Portfolio Manager - UK Hair Colour & Styling

    Jul 2015 - Sept 2016

  • Category Portfolio Manager - EMEA Hair Care

    Jul 2014 - Jun 2015

  • Marketing Product Manager - Head & Shoulders

    Sept 2011 - Jun 2014

  • Marketing Product Manager - Oral-B

    Feb 2009 - Aug 2011
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  Coty

  Oct 2016 - Dec 2018

  Wella Hair Color - Global Brand Building

  - Wella portfolio and brand management, including product innovation, new brand launches, creative campaign development, P&L optimizations, traditional media, digital and social media presence, etc.- Global responsibilities, with particular focus on Latin America, Europe, and Middle-East.- Brands: Wella hair color and styling

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  Kellogg Company

  Jan 2019 - Dec 2019

  Europe Marketing Manager

  - Marketing Manager for the Snacks category on Special K, Extra and Kellogg's brands- Europe scope, with disproportionate focus on Russia, the UK, France, Italy, Spain, and Northern Europe- Portfolio strategy, P&L ownership, 3-year innovation design and delivery, day-to-day brand support, media investment choices- Team engagement and people management

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  EBusiness Institute

  Jan 2020 - Nov 2020

  Account Director & Senior Digital Consultant

  - Account Director for Nestlé, accompanying digital transformations of Starbucks, Nescafé, Nescafé Dolce Gusto, Nesquik, infant nutrition, Nesquik, Garden Gourmet...- Head of the Capability Building and Trainings business unit- Senior Consultant in Digital transformation

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  HEG Business School

  Sept 2020 - now

  Marketing lecturer

  Owner and lecturer of the "Advanced International Marketing & Sales" course.- Course based on the principle of "learning by doing", favoring concrete case studies, real-life examples and external speakers. Participants are coached as new-hires to a multinational company, rather than students.- Creation of the entire course content- Exams preparation and evaluation of students- Teaching primarily on campus, and remotely during the COVID pandemic (using interactive, engaging tools and software).Mentoring and evaluation of Bachelor's thesis"In learning you will teach, and in teaching you will learn." (Phil Collins) Show less

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  Edwards Lifesciences

  Nov 2020 - now

  Business Unit: TMTT (Transcatheter Mitral & Tricuspid Therapies)1. Marketing strategy, positioning and messaging, for the recently-launched TMTT business unit (2019)2. Creation of 2 new marketing campaigns for our flagship device - the transcatheter PASCAL Repair System* - tailored to interventional cardiologists:- The "In Your Hands" campaign, primarily designed to build our brand equity- The "Various Reasons to Adopt the PASCAL Repair System, to highlight the functional features of the device.3. Ownership of the media channel strategy, European media plan and cascading choices, including the development of our promotional assets across touchpoints (digital, print, congress, etc.). 4. Creation of our automated email campaign, to grow and nurture our customer database, including scoring of most engaged recipients.5. Day-to-day partnership with the Sales function to launch our field digital platform, with the Pitcher and Showpad agency partners.6. Market research strategy, analysis and implementation into concrete action steps across departments for the business unit.*The PASCAL Repair System is a transcatheter medical device, designed to treat heart valves' regurgitation, by repairing the mitral and tricuspid valve leaflets. Show less

  • (Medical Device) Omnichannel Marketing Director

    Jul 2024 - now

  • (Medical Device) Senior Marketing Manager

    Nov 2021 - Jun 2024

  • (Medical Device) Senior Product Manager

    Nov 2020 - Oct 2021