Kendall McGreevy

Experience

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  Ruder Finn

  Jun 2008 - Aug 2008

  Public Relations Intern

  Actively monitored business landscape for clients, including StubHub, DemandMedia, and Sony VAIO.Drafted pitch letters, backgrounders, fact sheets, and biosAssisted in organizing and coordinating specific events and promotions for clients, including Sony VAIO, producing wide-spread media coverage

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  VML

  Jan 2010 - Oct 2016

  I developed ongoing strategic plans, for B2B and B2C clients, that spanned customer touch points and digital channels.I worked with client and agency teams to develop creative briefs and plans that:- Communicated a deep understanding of the target audience.- Defined the business situation.- Articulated the value proposition of the brand / product / service.- Established measurable objectives. Interactive/Digital marketing manager with B2B and B2C experience. Expertise includes: - Client services- Website build and design- Email marketing - Demand generation marketing- Social media/mobile strategy- Rich media developmentHelped lead and plan VML's 2011 and 2012 Foundation Day.Received VML's Community Contributor Award: October 2011, April 2012, and March 2013.

  • Senior Account Planner

    May 2015 - Oct 2016

  • Account Planner

    May 2013 - May 2015

  • Account Manager

    Jul 2011 - May 2013

  • Assistant Account Manager

    Sept 2010 - Jul 2011

  • Project Management Intern

    Jan 2010 - Aug 2010
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  The Children's Place

  Dec 2010 - Jan 2013

  The mission of The Children’s Place is to promote positive mental health and developmental outcomes through prevention, treatment and family support for young children who have experienced abuse, neglect or trauma.The Young Advisory Board of The Children’s Place was formed to help connect younger potential donors and volunteers with the agency, its mission, and its programs in the community. The mission of The Children’s Place is to promote positive mental health and developmental outcomes through prevention, treatment and family support for young children who have experienced abuse, neglect or trauma.The Young Advisory Board of The Children’s Place was formed to help connect younger potential donors and volunteers with the agency, its mission, and its programs in the community.

  • President, Young Advisory Board

    Jan 2012 - Jan 2013

  • Vice President, Young Advisory Board

    Dec 2010 - Jan 2012
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  VI Marketing and Branding

  Nov 2016 - Sept 2017

  Senior Marketing Strategist
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  VML

  Oct 2017 - Aug 2019

  Account Supervisor

  Led collaboration with Wendy’s marketing teams and agency partners on all facets of strategic growth, including Wendy’s mobile app and delivery opportunities.Established and led cross-functional team to deliver results-oriented work for 360 campaigns, including partnerships, sponsorships, and events.Led Wendy’s 2019 NCAA March Madness and Baconfest 360 campaigns, the brand’s biggest campaigns in 2019.Led integrated creative production for Russell Stover’s first ever campaigns (Holiday 2017 and Valentine’s 2018). Show less

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  H&R Block

  Sept 2019 - now

  Senior Marketing Manager

  Responsible for the brand expression and product marketing and advertising for Spruce, a neo-bank and one of H&R Block’s top three strategic imperatives, and Block Advisors, H&R Block's small business brand. I blend strategy and creative ideation, bringing to life creative executions and tactics that drive results. Leads teams in creative planning, creation, and execution of campaign and always-on content, flexing between the broad strategic picture and highly tactical day-to-day operations.Sets the Block Advisors and Spruce creative go-to-market strategy for all marketing channels by pulling in multiple viewpoints from consumers, channel owners, product owners, and operations teams.Led creation of the Spruce brand, which included defining the brand platform, naming, logo and color development, brand guidelines, tone of voice, and imagery guidelines.Owned partnership and sponsorship relationships for the H&R Block brand during the 2020 tax season, with brands like theSkimm, Voxx brands (i.e. NowThis), Univision, Mitú, and various iHeart radio podcasts. Show less