Tina Peterka

Tina Peterka

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location of Tina PeterkaZurich, Zurich, Switzerland

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  • Timeline

  • About me

    Senior Partner Development Manager at Microsoft

  • Education

    • University of Zurich

      2011 - 2014
      Master of Arts - MA Sociology and Gender Studies
    • Université de Fribourg/Universität Freiburg

      2009 - 2010
      Programme Socrates Erasmus Sociology
    • University of Ljubljana

      2007 - 2011
      Bachelor of Science - BS Analytical Sociology
  • Experience

    • Microsoft

      Sept 2014 - now

      • Strategic Vision and Partner Engagement: Leading the creation of a strategic vision rooted in the partner's impact and potential across segments and engaging partners to develop a trusted business partnership to establish strategic alignment and drive growth.• Go-to-Market and Co-Selling Strategies: Leveraging internal resources to develop Go-to-Market and co-selling strategies, supporting partner readiness by assisting in the development and execution of marketing plans, and ensuring sales targets are clear and actions are followed up.• Pipeline Management and Deal Support: Orchestrating reviews of the partner’s pipeline, coaching on top deals, and influencing the development of partnerships to drive cloud growth, while demonstrating strong pipeline ownership and forecasting.• Strategic Partner Business Plans: Developing and executing strategic partner business plans aligned with field goals and objectives and advising partner leadership on building a high-impact Microsoft partner practice.• Partner Performance and Impact: Ensuring results on the partner's behalf through resolution of complex escalations, executing a rhythm of business for regular partner reviews, and advocating for the development of relationships with sales counterparts (Channel Sales, Segment Sales). Key achievements • Establishing a trusted advisor relationship and 360 view of partners in my portfolio. • Drive significant year-over-year (YOY) growth with partners in my portfolio (average 15% YOY), by leading creation of business and execution plans, aligned with key strategic goals.• Leading co-selling initiatives by establishing clear targets, ownership and monitor mechanism, unlocking new revenue streams (focus corporate segment, SMB). • Winner of Compliance Award in FY24 Show less • Customer Relationship - Building and maintaining a strategic relationship with key stakeholders within large/complex customer organization to enable quality service delivery, expand customer relationship beyond and seek new customer opportunities. • Delivery - Driving and maintaining obligations to customer across the delivery lifecycle including envisioning, solution development, delivery planning, cloud consumption and usage, delivery management, incident management/escalations and proactive remediations services. • Customer satisfaction - Seeking customer feedback (both formal and informal) to identify and understand the drivers of satisfaction and/or dissatisfaction. Collaborate with other relevant internal teams to establish an action plan to remediate and/or recover customer experience. • Internal relationship - Connecting identified opportunities, questions, and/or issues from customer organizations with complex internal Microsoft technical/sales teams and orchestrates teams to address those. • Consumption - Contributing to consumption activities and driving consumption for customers by identifying blockers to consumption goals and enabling customers, through internal teams, to get the full value of their purchases• Escalation management - Implementing escalation management governance processes and managing consulting program related issues by identifying and/or defining remediation plan and orchestrating relevant internal teams to recover and/or remediate an escalation• Business growth - Partnering with Sales teams to strategize on ways to create new opportunities and sustainable growth for customer accounts. Contributing to and influencing account planning for portfolio. • Developed best practices for internal collaboration by defining new governance models. • Coached peers and new employees and project members to efficiently be onboarded to projects.Better Together Award Winner Q4 FY20 Show less • Performing in Role of Service Delivery Manager/Technical Account Manager to assigned customer portfolio, owning Premier and Microsoft Consulting Services Engagements • Proficiency and understanding of Services Portfolio and ability to articulate the value of these service to different stakeholders within customer organization and internally• Developing strategic relationship with key stakeholders within customer organization and demonstrating understanding of customer business needs and industry • Creating Services Delivery Plan, with mapping customer business objective with Microsoft Products and Services • Owning and driving customer satisfaction and serving as escalation point for customer and delivery team• Portfolio Management, including identification of new opportunities, contract consumption, contribution margin, operational expense management, revenue growth and forecasting• Showing excellence in Services Delivery Management, Delivery Planning, Incident/Escalation Management and Project Management across entire support lifecycle for all Microsoft Products and Services (including Azure Consumption, Office 365 Active Usage, Windows 10 Enterprise Deployments) • Leadership and responsibility for alignment and coordination of Microsoft resources and customer resources engaged in the Delivery• Establishing effective working relationship across multiple roles to achieve business goals and support customer digital transformation Show less • Performing in Role of Technical Account Manager to assigned portfolio of customers• Owning Premier Services and driving customer satisfaction • Demonstrating Service Delivery Management excellence with non-complex engagement and mapping customer business goals with Premier Services • Portfolio Management, including contract consumption, contract renewal and revenue growth • Demonstrating Project Management, Incident and Escalation Management excellence • Coordination of Services Delivery Team Show less

      • Senior Partner Development Manager

        Sept 2022 - now
      • Senior Account Delivery Executive

        Sept 2021 - Sept 2022
      • Account Delivery Executive

        Jan 2020 - Sept 2021
      • Service Delivery Manager

        Nov 2016 - Jan 2020
      • MACH Technical Account Manager

        Sept 2014 - Nov 2016
  • Licenses & Certifications

    • Microsoft-INSEAD Challenging Customers through Business Model Innovation

      Microsoft
      Mar 2016
      View certificate certificate
    • Global Challenger - Insight Selling

      Microsoft
      Dec 2017
      View certificate certificate
    • MTA: Windows Operating System

      Microsoft
      Nov 2014
    • MTA: Security Fundamentals

      Microsoft
      Nov 2014
      View certificate certificate
    • MTA: Networking Fundamentals

      Microsoft
      Nov 2014
      View certificate certificate
    • MTA: Database Fundamentals

      Microsoft
      Dec 2014
      View certificate certificate
    • Microsoft Digital Transformation: Manufacturing & Resources

      Microsoft
      May 2017
      View certificate certificate
    • PRINCE2 Foundation Examination (Project Management)

      APMG International
      Nov 2014
    • MTA: Windows Server Administration Fundamentals

      Microsoft
      Dec 2014
      View certificate certificate
    • Microsoft-INSEAD Business Strategy and Financial Acumen

      Microsoft
      Mar 2016
      View certificate certificate
  • Honors & Awards

    • Awarded to Tina Peterka
      Better Together Award Winner Q4FY20 Microsoft Services Jun 2020 Recognition for exceptional collaboration and partnership working #BetterTogether on cross-functional projects that deliver success for our customers, strengthen our business and support our people. To be part of these group awards is a testament to the impact of each individual’s contribution as nominations come from peers and leaders across Microsoft Services.