
Tina Peterka

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About me
Senior Partner Development Manager at Microsoft
Education

University of Zurich
2011 - 2014Master of Arts - MA Sociology and Gender Studies
Université de Fribourg/Universität Freiburg
2009 - 2010Programme Socrates Erasmus Sociology
University of Ljubljana
2007 - 2011Bachelor of Science - BS Analytical Sociology
Experience

Microsoft
Sept 2014 - now• Strategic Vision and Partner Engagement: Leading the creation of a strategic vision rooted in the partner's impact and potential across segments and engaging partners to develop a trusted business partnership to establish strategic alignment and drive growth.• Go-to-Market and Co-Selling Strategies: Leveraging internal resources to develop Go-to-Market and co-selling strategies, supporting partner readiness by assisting in the development and execution of marketing plans, and ensuring sales targets are clear and actions are followed up.• Pipeline Management and Deal Support: Orchestrating reviews of the partner’s pipeline, coaching on top deals, and influencing the development of partnerships to drive cloud growth, while demonstrating strong pipeline ownership and forecasting.• Strategic Partner Business Plans: Developing and executing strategic partner business plans aligned with field goals and objectives and advising partner leadership on building a high-impact Microsoft partner practice.• Partner Performance and Impact: Ensuring results on the partner's behalf through resolution of complex escalations, executing a rhythm of business for regular partner reviews, and advocating for the development of relationships with sales counterparts (Channel Sales, Segment Sales). Key achievements • Establishing a trusted advisor relationship and 360 view of partners in my portfolio. • Drive significant year-over-year (YOY) growth with partners in my portfolio (average 15% YOY), by leading creation of business and execution plans, aligned with key strategic goals.• Leading co-selling initiatives by establishing clear targets, ownership and monitor mechanism, unlocking new revenue streams (focus corporate segment, SMB). • Winner of Compliance Award in FY24 Show less • Customer Relationship - Building and maintaining a strategic relationship with key stakeholders within large/complex customer organization to enable quality service delivery, expand customer relationship beyond and seek new customer opportunities. • Delivery - Driving and maintaining obligations to customer across the delivery lifecycle including envisioning, solution development, delivery planning, cloud consumption and usage, delivery management, incident management/escalations and proactive remediations services. • Customer satisfaction - Seeking customer feedback (both formal and informal) to identify and understand the drivers of satisfaction and/or dissatisfaction. Collaborate with other relevant internal teams to establish an action plan to remediate and/or recover customer experience. • Internal relationship - Connecting identified opportunities, questions, and/or issues from customer organizations with complex internal Microsoft technical/sales teams and orchestrates teams to address those. • Consumption - Contributing to consumption activities and driving consumption for customers by identifying blockers to consumption goals and enabling customers, through internal teams, to get the full value of their purchases• Escalation management - Implementing escalation management governance processes and managing consulting program related issues by identifying and/or defining remediation plan and orchestrating relevant internal teams to recover and/or remediate an escalation• Business growth - Partnering with Sales teams to strategize on ways to create new opportunities and sustainable growth for customer accounts. Contributing to and influencing account planning for portfolio. • Developed best practices for internal collaboration by defining new governance models. • Coached peers and new employees and project members to efficiently be onboarded to projects.Better Together Award Winner Q4 FY20 Show less • Performing in Role of Service Delivery Manager/Technical Account Manager to assigned customer portfolio, owning Premier and Microsoft Consulting Services Engagements • Proficiency and understanding of Services Portfolio and ability to articulate the value of these service to different stakeholders within customer organization and internally• Developing strategic relationship with key stakeholders within customer organization and demonstrating understanding of customer business needs and industry • Creating Services Delivery Plan, with mapping customer business objective with Microsoft Products and Services • Owning and driving customer satisfaction and serving as escalation point for customer and delivery team• Portfolio Management, including identification of new opportunities, contract consumption, contribution margin, operational expense management, revenue growth and forecasting• Showing excellence in Services Delivery Management, Delivery Planning, Incident/Escalation Management and Project Management across entire support lifecycle for all Microsoft Products and Services (including Azure Consumption, Office 365 Active Usage, Windows 10 Enterprise Deployments) • Leadership and responsibility for alignment and coordination of Microsoft resources and customer resources engaged in the Delivery• Establishing effective working relationship across multiple roles to achieve business goals and support customer digital transformation Show less • Performing in Role of Technical Account Manager to assigned portfolio of customers• Owning Premier Services and driving customer satisfaction • Demonstrating Service Delivery Management excellence with non-complex engagement and mapping customer business goals with Premier Services • Portfolio Management, including contract consumption, contract renewal and revenue growth • Demonstrating Project Management, Incident and Escalation Management excellence • Coordination of Services Delivery Team Show less
Senior Partner Development Manager
Sept 2022 - nowSenior Account Delivery Executive
Sept 2021 - Sept 2022Account Delivery Executive
Jan 2020 - Sept 2021Service Delivery Manager
Nov 2016 - Jan 2020MACH Technical Account Manager
Sept 2014 - Nov 2016
Licenses & Certifications
- View certificate

Microsoft-INSEAD Challenging Customers through Business Model Innovation
MicrosoftMar 2016 - View certificate

Global Challenger - Insight Selling
MicrosoftDec 2017 
MTA: Windows Operating System
MicrosoftNov 2014- View certificate

MTA: Security Fundamentals
MicrosoftNov 2014 - View certificate

MTA: Networking Fundamentals
MicrosoftNov 2014 - View certificate

MTA: Database Fundamentals
MicrosoftDec 2014 - View certificate

Microsoft Digital Transformation: Manufacturing & Resources
MicrosoftMay 2017 
PRINCE2 Foundation Examination (Project Management)
APMG InternationalNov 2014- View certificate

MTA: Windows Server Administration Fundamentals
MicrosoftDec 2014 - View certificate

Microsoft-INSEAD Business Strategy and Financial Acumen
MicrosoftMar 2016
Honors & Awards
- Awarded to Tina PeterkaBetter Together Award Winner Q4FY20 Microsoft Services Jun 2020 Recognition for exceptional collaboration and partnership working #BetterTogether on cross-functional projects that deliver success for our customers, strengthen our business and support our people. To be part of these group awards is a testament to the impact of each individual’s contribution as nominations come from peers and leaders across Microsoft Services.
Languages
- slSlovenian
- geGerman
- enEnglish
- crCroatian
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