Wendy Weiss

Experience

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  Boston Regional Medical Center

  Jan 1997 - Jan 1999

  Nutrition Support Dietitian/Clinical RD
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  Rhode Island Department of Health

  Jan 1998 - Jan 2000

  Nutrition Communications Specialist

  • Social marketing, Division of Family Health; Statewide Hunger, Breastfeeding, Family Planning, WIC Nutrition

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  Ketchum

  Mar 2000 - Jun 2004

  Senior Account Executive, Nutrition Specialist

  • At Ketchum, I learned the PR business from the beginning -- including basic PR tasks and functions (timelines, budgets, publicity, etc.) to counseling clients, hosting special events, managing external vendors, synergistic work with other agencies and new business opportunities• My work always integrated my background in nutrition and health communications to keep messages rooted in science, while building awareness for the health benefits of our clients' products• Sample clients: Roche Vitamins, DSM, Quaker Oatmeal, Tropicana, Hershey’s Bake Shoppe Show less

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  Wendy H. Weiss, MA, RD

  Jan 2004 - now

  My experience lies within strategic PR program counsel and execution. On behalf of my clients, I have targeted food, nutrition and health professionals, influencers, media and consumers and delivered on goals and KPIs including impressions, media placement, awareness, attendance.I specialize in nutritional copy development, always rooted in credible science including key messages, Q&A, online content, pharma collateral, presentations, blog articles, presentations, media materials, fact sheets, infographics, publicity materials, menu and recipe analysis.I develop top-notch, professional brand presence including special events, trade show exhibits and symposia; educational and professional collateral, influencer and media networking and partnerships. • Sampling of clients include Commodity Groups: National Pork Board, National Chicken Council, Almond Board of California, California Strawberry Commission; Brands: Zespri, Frito-Lay, Coffee Mate, Muir Glen Organic, Nature’s Harvest, Uncle Ben’s, Atkins, Quorn Foods, Zarbee’s, Nestle Health Science, Neptune Wellness, Eisai, DSM Show less

  • Health and Nutrition Communications Specialist, Public Relations Consultant

    Jan 2004 - now

  • Clinical Nutrition, Private Practice

    Jan 2004 - Jan 2005
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  UPHealthcare

  Mar 2007 - Oct 2021

  Creative Director, Producer, Broadcast Health Programs

  • In this role, I have scripted medical TV and DVD scripts for broadcast pharma, nutrition and health segments raising awareness of treatments for both common and rare medical conditions and diseases. • I have coordinated and directed interviews, video shoots, worked with timelines and managed clients through post-production to final footage.• Sample subjects: oncology, pulmonology, immunology, gastroenterology, health and wellness

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  Academy of Nutrition and Dietetics

  Sept 2019 - Oct 2020

  Co-Author, “The Academy of Nutrition and Dietetics Guide to Nutrition Communications”

  I am honored to have been invited as textbook co-author for this novel Academy text. Goal is to reach food and nutrition professionals seeking to build their knowledge and skills in nutrition communication as well as for future professionals in undergraduate degree programs and graduate degree programs.(Academy of Nutrition and Dietetics, 2020)