Sarah Bastié - Torromino

Experience

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  Microsoft

  Sept 1998 - Jul 2002

  Marketing the Office pack to the Education worldMain responsibilities:- Subsidiary coordination with Corp on WW product strategy;- Adapting the offer the country environment, includes defining: - target audience - price ranges - product messaging - sales channels;- Nation wide marketing campaign plan: - materials - magazines - radio - web- Supporting the dedicated sales channel on the evangelization effort and licensing of Microsoft technologies;- Lobbying to introduce Microsoft technologies and training programs nation-wide. Examples of Institutional clients:Public Sector  Italian Ministry of Education and Defense; Show less

  • Marketing Specialist -Training and Certification division

    Jul 2000 - Jul 2002

  • Product Specialist- Educational market

    Sept 1998 - Jul 2000
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  BNP Paribas Asset Management (France)

  Aug 2002 - Jun 2006

  Institutional Marketing

  Institutional Market Engineering (2005-2006)Finding the most appropriate client’s investment solution taking in consideration some major market changes :• Impact of IFRS accounting rules on Corporate client’s investment choices• Study of pension fund system change and its investment impacts Request for Proposal Analyst (2002-2004):Answering European clients’ based RFI/RFP (Request for Information/Proposal).• Clients: Corporate, Sovereign Pension Funds, Saving Banks, Foundations and Consultants• Every asset class, mainly balanced and fixed income. Show less

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  BNP Paribas Asset Management (France)

  Feb 2007 - Sept 2010

  Product specialist - Structured and derivative mutual funds

  - Advising International clients on guaranteed products and solutions;-Developing customized guaranteed products based on clients' needs - from idea generation to post sales product follow-up;- Type of clients: Distributors (retail banking networks, private bankers and IFAs) and Institutionals (Pension funds, Foundations, Saving banks...);- Type of underlying: mostly equity markets and commodities;

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  Your Travel Planner

  Nov 2011 - Jun 2013

  Founder

  Your Travel Planner http://www.yourtravel-planner.com/ specialized in:- designing customized daily itineraries to Italian and French destinations- providing quality content on top European destinationsPress: http://www.costcoconnection.com/connection/201204#pg66http://local.msn.com/travel/a-gourmet-tour-of-italyhttp://www.costcoconnection.com/connection/201303?pg=76#pg76

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  BNP Paribas Asset Management

  Nov 2013 - Mar 2018

  Head Of International Marketing

  I lead an International team of 10 talented people based in Paris and Amsterdam.We address the needs of financial professionals such as independent advisors, fund selectors, as well as Global distributors.Providing quality contents to explain and market our innovative products and solutions is what matters the most. Digital thinking and communicating are part of my day to day : http://investors-corner.bnpparibas-am.com/Get a snapshot of our work!

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  BNP Paribas

  Mar 2018 - Jun 2024

  Banking Digital Transformation - Save & Invest Customer Journey Expert

  - Map & re-Designing Customer Journeys- Accelerate Transformation in the save and invest field- Match customers’ needs with technologies that bring real value to their day to day (robot advisory / micro saving ...)

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  BNP Paribas Cardif

  May 2022 - now

  Customer Experience Expert

  WHAT: Transforming customer journeys in the insurance industryHOW:- putting customers first- continously enhance the quality of their experience - listen carefully, take good care and learn how to provide them with the best experience