Manuel Sancho

Experience

• 

  Maillefer Extrusion

  Mar 2003 - Aug 2004

  Technical Project Coordinator
• 

  Nestlé Nespresso SA

  Sept 2004 - now

  Develop the Nespresso brand expansion roadmap into new territories to accelerate the business growth expected by the board, ensuring its presence as a premium global brand.Exploit the potential markets with long term vision to generate profitable growth.Lead expansion projects including market analysis, prioritization, entry strategy & Business Plan, business & financial model selection, distributor selection, contract negotiation, market launch.Focus on Asia, Middle East and Africa.Responsible for the P&L and performance of all the markets developed. Show less Develop a long term vision and strategy for Nespresso in Mainland China for both the B2B and B2C channels, draw out the roadmap for the business for the next 5 years.Launch the retail network including boutiques and trade in major cities, such as Beijing and Shanghai.In charge of the whole operations from the importation of goods till the sales to the end-consumers.Set up of an efficient operations including the recruitment of a highly professional and knowledgeable team more than doubling the number of employees, implementing working processes, guidelines and facilities including for Sales & Marketing, Supply Chain, Finance, Technical & Quality and CRM.Set up and monitor the launch of best in class services provided to our valuable customers.Manage the business in such complex and different cultural environment, by building up the public relations and government relationships.Fully responsible for the P&L and financial performances in line with Operating Plans, multiply the business by 3 during the tenure. Show less Within the International Commercial Department:Responsible for the Caribbean, Indian Ocean Islands and South Africa.Launch of the trade and retail network, boutique locations negotiation and implementation of a Call Centre in South Africa.Act as ‘centre of competence’ for cascading global training & development policies, strategies and supporting market specific needs.Provide strategic and tactical support to the existing markets and establish the Nespresso Brand as the ‘icon of perfect coffee worldwide’ in the markets.Implement efficient and accurate reporting, introduce KPI’s measurements.Accountable for P&L, financial results vs. business plan and OP/budget for the markets. Show less

  • Global Acquisitions & Business Development Manager

    Aug 2022 - now

  • Global Distributor Business Partner

    Mar 2020 - Jul 2022

  • Senior Project Manager Zone ROW (Asia, Oceania, Africa, Latin America)

    Jun 2018 - Feb 2020

  • Business Development Manager

    Oct 2014 - May 2018

  • Int'l Expansion Manager

    Sept 2012 - Sept 2014

  • General Manager Mainland China

    Feb 2010 - Sept 2012

  • Export Manager

    Oct 2007 - Jan 2010

  • Technical & Operations Specialist

    Sept 2004 - Sept 2007