Stacey Blizzard

Experience

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  UBEVCO 2006 LIMITED

  Mar 2000 - Jan 2002

  Business Development Executive
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  Red Bull

  Jan 2002 - Feb 2017

  I led Finland marketing function and set strategy for brand, consumer collecting, communications / Red Bull Media House (RBMH), sports, events and culture activities. To maintain momentum and build on business growth development, I created and led delivery of a robust business plan for 2017:• Leveraged brand assets Red Bull Crashed Ice (RBCI) and World Rally Championships (WRC) in store for the first time at chain level - RBCI in-store activation +17% volume and WRC K Market Campaign +42.3%• Designed and produced RBCI Event Can and developed brand new digital RBCI Quiz Game• RBCI televised event: Generated €366k in revenue, 11k spectators, +14m media reach and +37% media value Show less Appointed to lead marketing strategy in multiple regions of Asia (Singapore, Thailand, Sri Lanka, Maldives, Philippines and Pakistan) for all brand management, consumer collecting, communication / Red Bull Media House, sports, events and culture activities. Key deliverables and achievements included:• Supporting new market launches, coordinating key regional marketing projects, planning strategic digital advertising and campaigns across SEM, Display, SEO and social media that drove brand awareness• Singapore: Leading the product launch for F1 Limited Edition and new package design for F1 Hero Can• Working with the commercial team to develop effective promotions calendar and pricing recommendations for retail chain Seven Eleven marketing framework to restore consistency and develop volume• Led recruitment, management and training of marketing teams, including strategy development and cross-functional-functional business planning• Philippines: Lead the brand launch - Applying 5C’s marketing analysis method to develop marketing launch plans and Business Plan 2013 to achieve local media contacts of 14m in Print/Online/TV and additional international coverage with SNTV, Reuters, EBU and NTV in Germany Show less I led delivery of key commercial marketing projects in the On Trade and Off Trade channels. Key projects included Red Bull Air Race 2007; Race Nights (22 events across the UK, 30% increase in volume); Gaming Station ‘Virtual Pilot’ (developed from concept, tour of major Off Premise National Accounts and On Premise); Screening of World Series ‘Watch it Here Live (partnership with Walkabout, Regent Inns); and RBAR Event (developed and managed the Race Club concept, hosting 1500 commercial partners and corporate packages). Show less

  • Marketing Director

    Jul 2015 - Feb 2017

  • Regional Marketing Manager, South Asia

    Apr 2011 - Jul 2015

  • Head of Field Marketing

    Sept 2007 - Mar 2011

  • Commercial Marketing Activations Manager

    Dec 2006 - Sept 2007

  • Regional Account Manager / Key Account Manager

    Jan 2002 - Nov 2006
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  Superson

  Apr 2018 - Nov 2018

  International Client Services Director

  The agency works with major global brands including Google, Fiskars®, Betolar, Singtel and Prime Video. Capitalising on extensive industry and market expertise, I was responsible for business development & executing the go-to-market strategy for new market launch in Singapore.

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  Suunto

  Jan 2019 - Dec 2019

  Global Head of Commercial Marketing

  As a member of the global marketing leadership team, I engaged with country marketing teams to drive outstanding marketing plan execution to optimally position the brand with consumers, maximise commercial impact and routinise information flow between global and regional teams to ensure consistency. Key areas of focus included:• Relaunching the Suunto 9 ‘Winners wear winners’ campaign - created new campaign assets, including new athlete endorsements, athlete content, customisation offering for global relaunch - +35% uplift vs YOY• Refreshing the design of the Suunto 3 smart watch• Creating new ecommerce content and 360 go-to-market toolkit for ecommerce and local markets:• Creating gap-closing initiatives that drove incremental business +15% and uplift in sales of +12% Show less

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  Fiskars Group

  Jan 2020 - May 2023

  Global Director of Marketing Activation, Fiskars

  Senior business lead with global accountability for brand marketing activations and leadership of the development and delivery of a fully integrated marketing plans for business categories garden, cooking & creating. As Global lead for execution of brand and marketing strategies across 360 marketing plans including local media, PR and social media planning, campaigns, promotions, new product launches and events to ensure a holistic brand approach across all markets.Repositioning marketing activation function as an integral part of business growth, I led cross-functional collaboration in the design of global campaigns, consumer/shopper activation concepts and new product launches. Notable achievements:• Fiskars brand global revenue grew by index 150 between 2020 and 2022 with solid margin development• NPS (Net promoter score) increased by +19% from 2019 - 2022• Gained market share in the Germany Must Win Growth Market in 2022 - developed above market average in DIY channel results and grew awareness for Fiskars cooking products by 13.6%• Introduced the annual marketing activation clock and created global marketing calendars supported by new working processes and guidelines for marketing, media and budget management• Developed 4 ambitious growth plans across key markets• Conceived and developed a novel campaign (13 participating markets including USA), engaging major ecommerce brands including Amazon, Obi, Toom, Bauhaus and Welkoop leading to +18% sales increase YOY• Drove digital acceleration during the pandemic leading to +15% incremental 3rd party ecommerce business• Leveraged Attention Economy theory to develop a cutting-edge annual global media strategy• Jointly identified a €multi-million cost saving across Fiskars brand• Reduced total marketing activation investment vs Net Sales Growth by 10% vs PY and delivered 14% growth vs PS• Providing leadership and direction to a team of 5 direct reports and oversight of a wider team of 25 marketing managers Show less

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  Mikii Consulting Ltd

  May 2023 - now

  Co-Founder

  I act as a strategic advisor, working with companies seeking to sustainably grow their brand and business both locally and internationally. I engage with the executive business leader to establish requirements and create and launch implementation of plans that take the wider cross functional team on a positive journey of business transformation. Areas of focus include:• Identifying growth opportunities • Development of marketing strategies that drive both revenue & brand growth • Insight and brand driven offering development• Design of go to market (GTM) strategies including planning & execution, that drive growth• Omnichannel planning • Ensuring business sales and marketing plans are unified and working towards the same growth goals • Commercialising of marketing initiatives to deliver against growth ambitions • Establishment of the right marketing set up to support ongoing growth plans In addition, I act as Senior Interim Marketing Director, jumping in to the deep end, quickly take the reins and understanding what needs to be done to work effectively within complex organisations. I am able to effectively embed within existing teams, establish collaborative relationships whilst providing hands-on leadership that drives business forward during significant periods of business transformation necessary to delivery increased revenue. Show less