Caiti Harris

Experience

• 

  State Farm

  Mar 2010 - Jul 2012

  Customer Service Rep/Insurance Sales

  Service existing business. Wrote new business. Managed marketing program for all new leads.

• 

  Donaldson Hy-Pro

  Aug 2012 - Oct 2013

  Marketing Assistant

  -Started as receptionist answering phones, filing paperwork, assisting customers-Promoted to train with Marketing/ Sales supervisor to fill role once retired-Heavily involved with marketing software to track leads and customers-Assisted with phone leads, making sure to collect the correct information and getting them to correct department

• 

  State Farm Insurance

  Oct 2013 - Oct 2015

  Marketing Coordinator

  -Assisted in launching brand new agency; filling many administrative and managerial roles, working closely with the agent to set up and implement new business ideas and structures-Oversaw entire marketing aspect of business including; social media presence, online presence & organic SEO, marketing/sales software, managing incoming leads, and working a referral program-Trained team members on general administrative workflow and sales training-Proactively managed customer service with existing policy holders-Reaffirmed satisfaction with dissatisfied clients-Designed printed marketing materials-Licensed in Property & Casualty and Life & Health with the state of Indiana; writing auto, fire, and life insurance and specializing in business insurance Show less

• 

  Hi5, Inc.

  Nov 2015 - Feb 2017

  Account / Operations Manager

  Managed multiple projects for up to 12 accounts; branding, web design + development, reputation management, video + photo shoots, and marketing automation + sales funnels/pipelines.HR Roles; talent acquisition, payroll and employee performance reviews Managed client contract renewals and A/R + A/P; new reporting led to $6,000 increase in revenueProject Management, Process Development, Business Development, Marketing Automation, Partner + Referral Programs

• 

  Trilliant Health

  Feb 2017 - Sept 2018

  Production Manager

  - Led strategy and execution of PPC search and social campaigns for health care clients to generate leads- Managed various marketing technologies to streamline campaign launches; utilizing automation tools, CRM platforms, project management softwares, and more- Created and managed production assets; including series of landing pages, digital health assessments, and email campaigns; technologies used: UnBounce, Zapier, SharpSpring, Twilio, Typeform, etc...- Project managed all campaign launches, working with cross-functional teams, contractors, and freelancers to schedule tasks and launch campaigns on time, in scope, and within budget; utilized Pivotal Tracker, Wrike, and GSuite- Conducted daily team meetings to prioritize schedules, and identify and manage campaign risks- Analyzed data from search/social campaigns and landing page performance to enhance assets and provide client reports Show less

• 

  National General

  Mar 2019 - Jul 2021

  Managing User Research and Voice of Customer programs to promote customer empathy across the organization. Leading Customer Experience team with Voice of the Customer program implementation and regular market research in user testing to ensure enhanced customer experience across multiple brands and released products.

  • Consumer Insights Manager

    Jan 2020 - Jul 2021

  • Sr Customer Experience Specialist

    Mar 2019 - Jan 2020
• 

  Asurion

  Jul 2021 - now

  • Sr Manager, Customer Experience

    Mar 2023 - now

  • Manager, Customer Experience

    Jul 2021 - Mar 2023