Mark Seibel

Experience

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  Comedian

  May 1992 - Feb 1994

  Standup Comedian

  Wrote and performed original material, some of which was actually funny.

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  Saks Fifth Avenue

  Mar 1994 - Dec 2001

  Director Of Retail Marketing

  Internal consultant on Marketing, TalentOversaw Customer Experience and In-store Marketing Programs.

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  Virgin Media

  Dec 2001 - Dec 2003

  GM Marketing & Sales

  Marketing - Responsible for in-store marketing, consumer messaging and buying functions. Worked closely with record labels, publishing houses and distributors to drive Product Placement revenue while driving sales. Executed data-driven strategy to improve the consumer experience.Event Management - Hosted over 100 artist appearances and concerts. Set up pop-up shops throughout the east coast for events. Responsible for marketing and communications.

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  Nike

  Dec 2003 - Aug 2013

  Director of Marketing

  Oversee consumer and brand experience in New York City Effective brand management through events, media, community outreach, athlete appearances. Leveraged local sports moments with brand and product tie-ins. Marathon, Yankees, All-Star Games. Launched numerous special installations designed enmesh the consumer. Social Media. Content Gen. Consumer Pathing. Branding & Identity.Consumer Experience -Started a Running club to attract NYC athletes, grew from 14 to 500 weekly participants. Created Runner's lounge and Locker Room concept to merchandise product, coach athletes and highlight brand resulting in consistent double digit category growth. Co-designed and implemented a Nike + experience zone to show runners how to incorporate technology into their run. Co-sponsored Apple event for 1,000 runners.Analytical Skills - Strategic thinker able to form strong cross-category partnerships to drive results. Worked well within the brand and with third parties to translate strategic vision into successful reality. Show less

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  Canvas Search Group

  Oct 2013 - Mar 2020

  Principal

  HR Consultant specializing in Marketing, Digital and Tech Talent.

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  Small ball media group

  Sept 2018 - now

  Chief utility officer

  full service, baseball-only digital agency with an aversion to capital letters for obvious reasons. we help training facilities, brands and coaches tell their stories. we specialize in small to medium-sized businesses who want to grow, but are short on time or know-how. we do project-based work (free-agent) or ongoing monthly campaigns.where we add value: - social media - generate engaging content, building communities, influencer mgmt - creative - web design, social posts, graphics, logo/brand design, video - marketing - crm, email marketing, paid social, brand - strategy - competitive research and data analytics, brand insights, product development, market positioning Show less

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  YakkerBall

  Oct 2020 - now

  Co-Founder