Elizabeth Schoedinger, MBA, PMP

Experience

• 

  Boys and Girls Clubs of America

  Jun 2011 - Aug 2012

  Paraprofessional

  Served as a dedicated one-on-one mentor for middle school children on the autism spectrum at Lurgio Middle School in Bedford, NH. Provided support in navigating their 6th-8th grade curriculum, fostering both academic growth and personal development. Acting as a bridge between Individualized Education Program (IEP) students and their peers, I facilitated inclusive learning environments and assisted in enhancing communication skills, empowering students to thrive both inside and outside the classroom. Show less

• 

  Camp Kawanhee for Boys

  Jan 2013 - Jan 2016

  Director of Waterskiing

  Took charge of instructing 150 boys between the ages of 7-17 to waterski at all levels, beginner to advanced. Managed and collaborated with the other staff members in my department, mentored and managed junior counselors.Modeled character for campers including teamwork, listening, responsibility, initiative, and sportsmanship; motivated campers to develop new skills; supported campers in their efforts to try new activities and resolve conflicts.Red Cross Lifeguard certified.

• 

  March of Dimes

  Sept 2014 - Dec 2014

  Marketing and Communications Intern

  Developed and executed communications plans and drafted messaging in support of events such as Bikers for Babies, Heroines of Washington, and Signature Chefs Gala including drafting press releases, scripts, newsletters, PSA placements, and social media posts.Assisted with tasks that support the chapter’s mission or program activities and fundraising tasks. Helped raise $45,000 at the 2014 Bikers for Babies event.Monitored and reported on news stories that relates to the March of Dimes mission.Drafted blogs and news articles for the Washington Informer to increase awareness of prematurity and the March of Dimes mission, therefore raising funds for the organization. Show less

• 

  United Way Worldwide

  Jan 2016 - Apr 2016

  Event Coordinator

  Worked seamlessly with the Greater High Point Food Alliance in planning and implementing two events, 2016 Food Summit and Can You Cook It Too, to engage community members and leaders while educating attendees on food insecurity within the Greater High Point areaWorked with vendors, donors, venue operators, and client to ensure the success of each event. Collaborated with on campus student organizations to broaden university involvement. Recruited community leaders and respected chefs. Created original “Food Box Challenge” where participants can only eat out of one given food box and $4 a day for one week. Show less

• 

  New England College

  Jan 2017 - Apr 2022

  • Director of Events

    Jul 2020 - Apr 2022

  • Assistant Director of Events

    Jul 2019 - Jul 2020

  • Events Assistant

    Jan 2017 - Jul 2019
• 

  Advanced Regenerative Manufacturing Institute (ARMI) | BioFabUSA

  Apr 2022 - Feb 2025

  Event and Marketing Specialist

  Managed concept design, planning, logistics, and execution of on-site and off-site events.Collaborated on the creation and execution of all event branding aspects.Assisted with coordination of vendors and production teams to put on live and virtual events.Collaborated across multiple teams of researchers and scientists.Devised and executed creative marketing and communications strategies to meet and exceed event objectives. Assisted with the development of both digital and presentation materials as part of ongoing campaigns.Built event web pages and registration for events as required utilzing Cvent, OnArrival, ON24, SurveyMonkey, Microsoft Forms.Assisted in budget tracking and reporting. Communicated with internal and external stakeholders event goals and objectives. Show less

• 

  York IE

  Mar 2025 - now

  Marketing Strategist, Website & Digital

  Responsible for leading the strategy, management, and execution of client-facing website and digital marketing engagements to support clients in achieving their go-to-market (GTM) goals. Website Strategy & Management:Leads website stand-up projects, including planning, execution, and successful launches in collaboration with design and development teams.Manages ongoing website maintenance for subscription clients, conducting regular backlog grooming and overseeing iterative updates.Ensures websites follow best practices for user experience (UX), SEO, analytics, and B2B SaaS conversion optimization.Acts as the primary liaison between clients, internal teams, and external resources, ensuring smooth execution of website deliverables.Demand Generation & Inbound Marketing:Develops multi-channel marketing campaigns, encompassing email, social media, content marketing, and paid media strategies.Provides digital marketing system oversight, supporting the team in implementing and managing the use of digital marketing systems like CMS, CRM, and marketing automation. Plans and executes demand content campaigns, including long-form guides, eBooks, landing pages, and thought leadership content.Implements and manages SEO strategies (on-page, off-page, and technical) to enhance website performance and search visibility.Utilize marketing analytics platforms (Google Analytics, Search Console, Moz, SEMRush, AHREFs) to track performance and optimize campaigns.Program Management:Serves as the POC for clients, providing proactive and reactive strategic recommendations to maintain momentum and meet goals.Manages client projects end-to-end balancing resource allocation, timelines, and deliverables across multiple engagements.Oversees reporting and delivers quarterly performance updates aligned with client objectives. Show less