Kerri Longarzo

Experience

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  Independence Blue Cross

  Jun 2011 - Feb 2012

  Social Media and Creative Services Intern

  - Responsible for day-to-day content management and analysis of social media platforms. - Prepared and monitored content on various social channels and the IBX Healthy Steps: Walk the Talk Blog. - Measured analytics, trends and competitor data for weekly and monthly reports.- Edited and proofread materials for marketing communications and creative services projects.

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  IKEA

  Feb 2012 - Jun 2022

  - Analyze trends and influences in media landscape to strategize, develop and optimize paid media plans, broaden the customer base and drive multi-channel traffic. - Ensure customer-first approach by serving as cross-functional partner to external agency and marketing team to provide guidance on the media mix and results.- Plan and execute paid media tactics and manage budgets for campaigns with a wide range of budgets. - Execute and activate partnerships to increase awareness and engagement with the IKEA brand. Notable partnerships include Vox Media, Washington Post, Hearst, Pinterest, Roku, and National Geographic.- Project lead for the IKEA Home Tour project, which drove impressive business results and was featured in Think by Google's 2018 YouTube Wrap.- Workgroup lead for 2019 IKEA Catalog project. Strategized, developed and executed new approach to democratizing the IKEA Catalog. Tactics included OOH, pop-up events, and buzz-worthy digital activations. Campaign achieved a Gold Internationalist Award for Innovation in Media. - Panel speaker, representing the IKEA Catalog campaign and Pinterest generator project at the 2019 Paid Social Media Summit in NYC; Marketing in the Digital Age at the Drexel American Marketing Association Speaker Series. Show less - Led the development of broadcast, print, digital, social and direct response advertising campaigns, including the creative development and post-campaign analysis of National TV spots, magazine ads, OOH ads, digital flyers, landing experiences, radio ads, and social media content.- Launched 2017 IKEA ASMR Series “Oddly IKEA”, which generated over 88 million organic impressions in the first week it launched, was viewed more than 2.8 million times, and received several awards including a Caples Award for branded content and DMA ECHO Award for retail & direct sales, and recognition on NewsCred’s Global Top 50 Best Content Marketing.- Led Social Media content development and distribution of tactical plan as well as content input, review, and publication process. Two notable social initiatives include:1. 2017 April Fools’ day package, which garnered over 11 million impressions, was featured in AdWeek, and was named a finalist in The Drum Social Buzz Awards for Best Social Stunt.2. 2017 Back to College Campaign, influencer integration with Eko/Fullscreen and SuperFruit leading to a first-of-its kind interactive video ad integration with Snapchat. The success and innovation of this campaign resulted in a 2018 Shorty Award for SnapChat Partnership and Internationalist Award for Innovation in Media.- Managed the production and budget of four national TV spots. - Ensured integrated communications through cross-functional partnerships with marketing, sales, web, stores and external agencies. Show less - Supported the work of marketing managers and specialists through excellent organizational and communications skills.- Coordinated department meetings, trainings, events, onboarding of new hires, invoice management and oversaw operations budget.- Collaborated with Catalog lead to edit, translate, correct measurements; manage relationship between sales and marketing for IKEA Catalog, PR toolkits, digital and printed product brochures. - Assisted Public Relations team with image requests, credit checks, and deskside visits. Provided support for general coordination needs and as an IKEA brand ambassador at annual Catalog Launch press event. Show less

  • Marketing Performance Leader

    Feb 2022 - Jun 2022

  • Integrated Media Leader

    Sept 2020 - Feb 2022

  • Media Specialist

    Sept 2017 - Sept 2020

  • External Communications Specialist

    Aug 2013 - Sept 2017

  • Marketing Assistant

    Feb 2012 - Aug 2013
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  The Duracell Company

  Jun 2022 - now

  • Associate Director - North American Media

    Jan 2025 - now

  • Senior Marketing Manager - North American Media

    Jun 2022 - now