Catherine Barter

Experience

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  Rovingwork

  Jan 2013 - Feb 2015

  Lead Designer

  Design and developed an innovative range of personal portable bags for the growing hot desking trend. I focused on the user experience and ergonomics for the Business nomad. Clients include: ANZ bank

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  Horizon Global

  Feb 2014 - May 2015

  Automotive Accessories Product Designer

  Developed, designed and oversaw the rollout of a rebranding and two new product ranges for Rola Roof racks across the Super Cheap Auto store network and roof rack sales dealership Australia and New Zealand.

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  Buzz

  May 2015 - Nov 2018

  Industrial Designer / Product Designer

  Designed and lead top airlines tender pitches for In-flight Luxury Amenities, from concept through to wins. I focused on consumer trends, storytelling, brands and airline DNA, working closely with the key stakeholders throughout the business to create concise messaging and a focused approach.Brand and Clients worked with: Tumi. Ted Baker. Want Les Essentiels. Crumpler. Oscar De La Renta. Trussardi. Lo & Sons. Billy Kirk, Shinola. Paul Smith. Moleskine. Etro. Kate Spade. Mandarina Duck. Brooks Brother. Grown. Kiehl's. La Labo. Hunter Lab. Thank you. Aspar. Byredo. Penhaligons. Malin+Goetz. Delta Air Lines. Qantas. Air Canada. Virgin Australia. Jet Star. American Airlines. United. Etihad Airways. Show less

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  OPG

  Nov 2018 - Jan 2019

  Conceptual Designer

  Conceptualised and executed Key marketing concepts through visuals point of sale. Complimenting and enhancing brand campaigns to grown in-store presence.Clients include: Nike. Priceline, Frank Body. Lion. Mars. Brickworks. Optus. Beats

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  FORMIA

  Apr 2019 - Nov 2020

  Managed and developed Luxury Amenities airline tender responses, from concept through to wins. With a strong focus on consumer engagement and unique selling points through trend analysis, storytelling brand development and curation of unique visual responses by working with the various key stakeholders throughout the business and brands. Implemented improved studio focus and processes to manage the studio workflow and designers time, engaging with upper management to align all work throughout the year. Show less

  • Design Manager and Creative

    Jun 2019 - Nov 2020

  • Design Consultant

    Apr 2019 - May 2019
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  Cathay Pacific

  Mar 2021 - now

  Responsible for managing and developing seats across the Cathay Pacific fleets from concept and tender to onboard. Ensure the customer’s needs are enhanced through research and design. Pushing for innovation and improving the experience by providing all new products and exploring material innovation, creating a uniquely Cathay product and analysing the key Cathay signatures that will ensure Cathay Pacific continues to reach the goal of being the number one service Brand.•Advocate for Sustainability within the Aircraft interiors - attending the Sustainability Design Summit in London, Red Cabin in Hamburg and the Business Environmental Council in Hong Kong on behalf of Cathay Pacific •Building partnership relationship with the Cathay Pacific supplier network to help implement sustainable design and further sustainable initiatives within Cathay Pacific •I am a member of the CathayPacific D&I cultural pillar committee Project management | Budgets | RFP specification | Supplier relationship and Material development | Sustainability | CMF | Purchase orders | CX | UX | D&I Show less Responsible for managing and developing the new premium Business class inflight cabin products (e.g. passenger seats, lavatories, cabin décor, soft products, etc) from Concept through to onboard. Ensuring the Customer's needs are enhanced and at the forefront of the design through research and innovation and working to identify requirements, including ergonomics research and material development and applying findings to develop product requirements. Lead and undertake consumer and tender research on key trends and innovations, focusing on delivering relevant solutions tailored to the Cathay premium customer. Products see the Aira suite launching Q2 of 2024Project Management | CMF development | supplier relationships | RFP writing |Purchase ordering | CX an UX design Show less

  • Assistant Manager - Customer Experience Design - Aircraft seating

    Mar 2023 - now

  • Assistant Manager - Customer Experience Design - Business Class Cabin

    Mar 2021 - Mar 2023