Matthew Hoerr

Experience

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  Conner Design Group

  Jan 1996 - Nov 1996

  Production Artist

  Boutique agency. Corporate graphic design of catalogs, brochures, packaging and annual reports.Clients to include: The Green House, Creative Nail Design

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  Image Comics

  Jan 1996 - Jul 1996

  Production Artist/Designer

  Wildstorm Productions Studio - La Jolla, CA. Design and production of comic books, ads and trading cards.

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  The Upper Deck Company

  Nov 1996 - Jan 2001

  Interactive Producer

  Creative direction and development of multiple company web sites and interactive CD-Rom trading card titles (PowerDeck™) from concept through completion.upperdeckstore.com - Launched UD's first e-commerce site in Nov. 1999. Led front end design and production teams.PenCam - US Patents # 6,839,453 and # 7,027,623 Researched and co-wrote the technical background for Patent application (listed as an inventor) for a digital video camera on a pen signature authentication device for Upper Deck Authenticated. PowerDeck™ Digital Trading Cards - Responsible for art direction, content acquisition, and project management of PowerDeck™ interactive trading card projects. Maintained relationships with league contacts, outside developers, and manufacturing to meet aggressive deadlines. Worked extensively with the NBA, NFL, MLB, NHL, and NASCAR producing nearly 300 titles in a two year span. Also produced titles for the Battlefield Earth Movie (WB), Digimon (Bandai), and Tiger Woods concepts. Show less

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  Callaway Golf

  Jan 2001 - Sept 2005

  Senior Web Designer

  Led creative for corporate product focused website, mini-sites, business to retail commerce site, email marketing and various sales support programs.Designed localized content layouts for 12 countries (multiple languages including unicode executions for Japanese and Korean content)Designed content and multiple Rich Media solutions, including delivery of QuickTime video, Windows Media, Flash Video (.FLV) and product object movies as QTVR's and Flash SWF's. Liaison to internal print marketing team to share assets and maintain graphic standards. Show less

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  Blue Haven Pools - Supplies Direct

  Dec 2005 - Apr 2007

  Director - Internet Operations

  shop.bluehaven.comDrop-ship Catalog and eCommerce sales.Redesigned and relaunched the commerce website, and grew online sales 2500% over 2005.Art Direction, product photo shoots and production for seasonal print catalogs, and direct mail. Annual distribution of over 2 million catalogs.Managed Email marketing creative and execution, trackable entry pages coordinating with Pay-Per-Click campaigns and Search Engine Optimization content efforts to drive traffic and convert sales. Show less

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  Sony Electronics

  Apr 2007 - Mar 2012

  Web Producer | store.sony.com (formerly sonystyle.com)

  Ranked 14th on Internet Retailer's top 500 for 2011Managed e-Commerce content to support Digital Imaging brands (Cyber-Shot™, Handycam, Alpha DSLR and Bloggie MP4 cameras) Areas of focus include merchandising and product launch support to drive main model sales and increase attachment to accessories and service options.Responsible for world-class strategic creative solutions, project management, vendor relations, and collaborative executions with in-store retail sales channel.Maintained brand standards through interaction with corporate marketing, and various Direct Business Managers. Guidance on best practices, and opportunities to grow business through usability studies, SEO and improved customer experience. Show less

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  Life Technologies

  Apr 2012 - Feb 2014

  Web Operations Manager

  Managed web production team and global web content management publishing platform, Adobe CQ.Worked actively with UX, Design, Digital Marketing and IT teams to ensure alignment across business units. Focus on merchandising strategy, SEO, and A/B & multivariate testing to increase online conversion.Web content management training and support of regional authors in North America, EMEA, Japan, IPAC, Greater China and Latin America to meet localized web content needs and translation efforts online.Championed and delivered changes in content workflow and global publishing cadence to greatly reduce errors and improve customer experience.Led "site health" initiative to proactively reduce broken links, spelling errors, and improve brand consistency of content. Show less

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  Thermo Fisher Scientific

  Feb 2014 - Jul 2014

  Web Operations Manager

  Life Technologies acquired by Thermo Fisher Scientific.Managed web production and online catalog teams to meet weekly publishing of marketing content and monthly new product introductions.

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  Apple

  Aug 2014 - Nov 2016

  Manager - WW Apple Online Store Publishing Operations

  Led a team that built worldwide eCommerce content for Apple.com and the Apple Store iOS app.

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  Thermo Fisher Scientific

  Nov 2016 - Apr 2022

  Led strategic content design efforts centered on scalable solutions that support translation and a large product portfolio. My team also supported enhancements to the core publishing platform (AEM) to improve adoption of templates and ease of maintenance. Efforts included emphasis on fundamental improvements to video content engagement and support of immersive 3D product tours that helped our customers better understand complex instruments. My role relied on strong connections with UX, Dev, Brand, Global Marcom and Content Operations teams along with solid agency partners we could leverage when needed. Show less

  • Senior Manager Global Design | thermofisher.com

    Mar 2019 - Apr 2022

  • Senior Manager - eBusiness Production

    Nov 2016 - Mar 2019
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  Agilent Technologies

  May 2022 - now

  Digital Product Manager - Experience Management | agilent.com

  Partnering with global stakeholders and across business units to gather requirements with an emphasis on building scalable experiences to support our customers via Adobe Experience Manager (AEM).