
Richa Kukreja
Winter Intern

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About me
Strategic Communication & Innovation at HCLTech| Event Curator & Planner| Freelance Yoga Instructor
Education

Jaipuria Institute of Management
2019 - 2021Master of Business Administration - MBA Marketing/Marketing Management, General AActivities and Societies: Coordinator - Bangalore Chapter, Alumni Relations Committee Chief editor & Content Creator - Cynosure, Jaipuria Annual News Letter

Atma Ram Sanatan Dharma College
2014 - 2017Bachelor of Commerce - BCom (Hons.) Business/Commerce, General AActivities and Societies: Executive Member- Commerce Society.
Experience

Zomato
Dec 2016 - Feb 2017Winter InternWorked closely with the Customer Delight team and Online Ordering team in dealing with the problems being faced by the customers and suggesting innovative solutions.Held responsible for tracking the social platforms like twitter regarding any customer feedback.

Clairvolex
Aug 2017 - Jul 2018Intellectual Property AssociateProcessed, Docketed and updated Database for all PTO and client actions and correspondence for trademark and patents of a US based Pharmaceutical company.Interacted with Client on weekly basis to update and modify the process of docketing their correspondence.Assisted in docketing of the other high priority projects.Created SOPs for clients covering all the specific and general guidelines to be followed in the process of filling a patent

Freelance
Aug 2018 - Feb 2020Business Development & Event ManagementAssisted in the execution of 3+ Corporate Events (for brands like M&M, Reynolds) and 10+ Weddings – proposal preparation, sales pitch, vendor management, end to end execution, production, artist management, post event follow-ups.Worked as a business development and a creative designer for an early aged digital marketing start-up.Managed a portfolio of 20+ clients- identified their business requirements, proposal preparation, sales pitch, execution and on-time delivery.Helped in successful onboarding of 5+ high revenue generating clients for the startup.End to end management of 5+ fashion and lifestyle exhibitions - 50+ Designers onboarded, managed designers requirements, social media and print media promotions, pre and post event followups, vendor management. Show less

RheinBrücke IT Consulting
Mar 2021 - May 2021Post MBA - Marketing InternEnd-to-End Campaign Management across Middle East, Europe and USA regions – Lead generation, landing page creation, email campaign launch, managing and analyzing responses and follow-ups.Researched and evaluated industry-specific products to share insights with the team.End to End Event Management - planning and execution of virtual events/Workshops, post event follow-ups.Prepared bi-monthly reports highlighting on the performance of social media engagements and marketing campaigns.Created content and managed all official social media accounts and company website. Show less

HCLTech
Jun 2021 - nowTelecom, Media and Entertainment Vertical, North Americas TMT RCPG, North Americas
Strategic Communication and Innovation
Nov 2022 - nowMarket Research & Strategy
Jun 2021 - Oct 2022
Licenses & Certifications

RYT 200 (Registered Yoga Teacher 200 Hrs)
The Yoga Institute OfficialApr 2022
RYT 85 (Registered Aerial Yoga Teacher 85 Hours)
Yoga AllianceNov 2023
Certification in German Language
St. Stephen's College, DelhiApr 2017
Honors & Awards
- Awarded to Richa KukrejaWinner- UP Tourism - First Impressions | IIM Lucknow's Manfest Varchasva Indian Institute of Management, Lucknow Jun 2020
- Awarded to Richa KukrejaResearch Paper on Use of Artificial Intelligence in Green Marketing K.J Somaiya Institute of Management Studies and Research Jan 2020
- Awarded to Richa KukrejaCampus Finalist- Case study competition on E-waste management Xaviers Institute of Management, Bhubaneswar Nov 2019
- Awarded to Richa KukrejaCampus Winner- Case Study Competition on Visualising Post COVID-19 World - Conducted extensive secondary market research and developed business model to digitalise retail sector in the post COVID world
- Awarded to Richa KukrejaSpecial Mention- Delegate of Kuwait, United Nations Security Council, Model United Nations Jaipuria Institute of Management, Noida
Volunteer Experience
Volunteer
Issued by Umeed A Drop of Hope on Mar 2017
Associated with Richa KukrejaVolunteer
Issued by Art of Living on Dec 2015
Associated with Richa Kukreja
Languages
- geGerman
- enEnglish
- hiHindi
- siSindhi
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