Shakti Singh

Experience

• 

  Noon

  Jan 2018 - May 2019

  • Sr. Executive-Catalog Operations

    Oct 2018 - May 2019

  • Catalog Operations Executive

    Jan 2018 - Oct 2018
• 

  Flower Aura

  Sept 2019 - Dec 2020

  Category Manager

  Category Analytics: Perform data analysis using Advanced Excel and Tableau to identify growth areas and execute, ideation from reports, weekly & monthly reports using various Marketing dimensions & matrices (ECR, CTR, Clicks & conversion reports & analysis, AOV & ROAS)Marketing: Work closely with the digital marketing team to optimize spending & Traffic across different digital channels, Promotions & campaigns ads, cards and banner placement. Marketing tool - OmniturePortfolio Management: New brand acquisition & pricing strategy, category merchandising on the website, product portfolio and inventory management Show less

• 

  Tata CLiQ

  Dec 2020 - Oct 2023

  Employed SQL queries within Python scripts to extract data and automate the generation of 150+ daily, weekly, and monthly reports, effectively delivering critical business insights to stakeholders.Contributed to the creation of 100+ Tableau dashboards uploaded on the Tableau server, utilized SQL to connect Tableau with Amazon Redshift databases, creating interactive and insightful dashboards used by 1000+ stakeholders for real-time data analysis and decision-making.Leveraged advanced Excel via ODBC to create comprehensive reports for stakeholders, facilitating data-driven decision-making across the organizationConducted marketing analysis by integrating data from Omniture and Amazon Redshift, producing final reports that provided valuable marketing insights to inform strategic initiativesDeveloping Age Prediction Model using Random Forest and XGBoost algorithms, for a substantial dataset with missing age information. Show less

  • Data Analyst

    Dec 2022 - Oct 2023

  • Key Account Manager

    Dec 2020 - Nov 2022
• 

  Country Delight

  Nov 2023 - now

  Data Analyst