Jeff Heiserman

Experience

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  JMH Design

  Oct 2003 - now

  Principal (Consultantcy)

  • Digital Strategy• Identity and print design• Web design• Email marketing• Internet marketing

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  Guru Corporation

  Aug 2004 - Oct 2009

  • Digital Art Director

    Oct 2007 - Oct 2009

  • Interactive Project Manager

    Aug 2004 - Oct 2007
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  Princeton Partners, Inc.

  Feb 2010 - Apr 2010

  Digital Project Manager

  Organize planning, development, and deployment of websites. Work directly with partners and clients to determine project scope and specifications. Coordinate and track progress of design and development teams to implement online designs. Ensure overall quality of web site.

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  RES Software

  Jun 2010 - Jul 2011

  Multimedia Designer

  • Design, implement, and maintain creative materials including print, video, web, social media, etc.• Create, deploy, and maintain a set of brand standards• Development of promotional videos and Flash presentations• Creative development of print materials• Maintain branding consistency• Coordinate production of creative materials• Creatively develop and implement effective online tools that support sales, marketing and corporate requirements• Develop Flash demonstrations and other rich media materials• Manage External vendorsRES Software enables IT professionals to simplify desktops into centrally managed, secure, personalized, context-aware and less complex desktops for any user Show less

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  PPL Corporation

  Jul 2011 - Aug 2013

  UI/Web Designer

  • Create high-end visual UI designs for Internet and front-end applications including public facing websites, intranet websites, and social media outlets.• Consult with clients and supervisor to evaluate individual project needs. • Utilize Adobe Creative Suite and other graphic design software tools and technologies to transform graphical concepts into specific digital images online. • Prepare and present final layouts, and suggest improvements as needed to supervisor or clients for approval. • Aggressively stays abreast of any industry-wide developments in design philosophy and any new tools and technologies being utilized online. • Collaborates with other Web designers and developers on Web design and delivery of graphical content to end users. • Present comps to team members, constituents, and stake holders; back up and defend design rational. • Coordinate and execute final concept thru completion of project. • Develop and define design standards in the form of style guides for various websites. • Create process flow, story boards, and sitemaps. • Create and/or contribute to the production of user interface production documentation such as personas, scenarios, use cases, and wireframe drawings. • Help to identify tools, templates, and techniques that evolve existing approaches to design and design's place within the engineering process. Show less

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  AMResorts

  Aug 2013 - May 2016

  Senior Web Designer

  http://www.zoetryresorts.comhttp://www.breathlessresorts.comhttp://www.secretsresorts.comhttp://www.dreamsresorts.comhttp://www.nowresorts.comhttp://www.sunscaperesorts.com• Provide guidance and leadership for the greater web design team• UI/Visual Design• UX Design and Strategy• HTML/CSS/jQuery Web Development (front-end)• Joomla! and WordPress design and front-end web development• Responsive Email Design & Development• Social Media Contest Design & Development• Coordinate with Corporate IT Department on web server specifications and requirements Show less

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  Bank of America Merrill Lynch

  May 2016 - Mar 2017

  Interactive Designer
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  HearingLife

  Mar 2017 - May 2022

  • Design and develop wireframes, emails, websites, landing pages, social media assets, rich media ads, videos, and other digital assets.•Monitoring of user recordings and heatmaps to identify potential user challenges and experience enhancements.•Planning and implementation of a modular, responsive email framework and design system.• Analyze various data points to increase lead generation and customer engagement.• Collaborate with US and global stakeholders on creation and implementation of CRO program.• Lead creative and development of US website and emails.• Troubleshoot and provide solutions to technical challenges.•Collaborate with marketing and creative leadership on overarching digital strategy.•Implementation of, and team training on Trello project management platform for US Marketing Team.• Stay abreast of digital trends to provide innovative strategies for digital marketing efforts. Show less

  • Manager of Digital Marketing (Creative, UX)

    Mar 2022 - May 2022

  • UI/UX Designer

    Mar 2017 - Apr 2022
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  St. Luke's University Health Network

  May 2022 - Jan 2023

  UX Engineer
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  Blue Cross Blue Shield of Massachusetts

  Jan 2023 - now

  Manager, Strategic & User Research

  • Lead strategic research planning and execution for enterprise-scale omni-channel initiatives, applying a mix ofgenerative and evaluative methods to uncover user needs, validate experience concepts, and optimize customerjourneys.• Translate qualitative and quantitative insights into clear, actionable requirements, guiding UX, design, andengineering decisions.• Deliver compelling, visually engaging research reports that influence product strategy and drive human-centereddesign.• Design and iterate on low and high-fidelity prototypes to support continuous validation, usability testing, andstakeholder alignment.• Spearheaded the successful adoption of Jira and Confluence as research planning and organization tools, creatingscalable infrastructure for knowledge sharing and workflow efficiency. Show less