Samuel Parker

Experience

• 

  Vijomidigital Technology (P) Ltd.

  May 2019 - Jul 2021

  Social Media Marketing (Facebook, Instagram, LinkedIn) Managed media relations strategies, reputation management, executive profile building, and issues management, addressed communication needs with an understanding of digital communications & social media Provided recommendations to increase revenues based on the trends in social, digital, and market insights Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification Generated, optimized, published, and shared content (original text, images, or video) on a daily basis that builds meaningful connections and encourages community members to take action  Communicated, engaged, and developed communities on social networks within the tone of voice framework and strategy frameworks Addressed and resolved customer queries, concerns, and issues related to the product/service within a short turn-around timeSEM using Google AdWords Searched for sites and platforms using SEO tools and checked for compliance with specified requirements Analyzed site performance in terms of traffic, rank, and backlink using resources  Substantial understanding of search engine optimization techniques Reported on digital marketing activity across multiple tactics; SEM, SEO, SMM Worked closely with creative and content teams to seamlessly execute PaidSearch campaigns Accelerated Marketing Account Management strategy, which includes a data-driven approach for adoption strategy, communication plan, onboarding mechanism, and account developmentBuilding Ecommerce stores using Shopify Handled Shopify stores, created products using Shopify Facilitated social media campaigns to drive traffic to Shopify stores Hands-on with various Shopify applications like SMS-bump, advanced COD, Shopify e-mail, as well as various sales channels like Facebook-shop, Shopify-chat, Messenger Show less  Actively engaged in researching industry-related topics, writing marketing copies, preparing well-structured drafts with succinct and interesting facts, proofreading and editing blog posts, embedding links, and following editorial guidelines Coordinated with marketing team & clients and adjusted work according to requirements, conducted keyword research, promoted content on the social media, ensured consistency in writing, and updated website content Implemented on-site search engine optimization strategies, including proper usage of keywords and outbound & inbound links to maximize the traffic on the website Developed brand awareness and online reputation, managed content, performed SEO and generated inbound traffic, cultivated leads and sales, created a regular publishing schedule, and leveraged the right tools to manage the web content Promoted content through social advertising, identified target customers, created solid content strategies, and employed engagement strategies Show less

  • Paid Search Specialist

    Apr 2020 - Jul 2021

  • Digital Marketing Executive

    May 2019 - Apr 2020
• 

  Merkle Singapore

  Oct 2021 - Jul 2022

  Social Media Coordinator

   Promoting engaging content for marketing campaigns and excellent communication across social networks Researching on prevailing benchmark trends, analyzing customer’s preferences, designing & implementing social media strategies, and building brand voice Generating and editing engaging web content, setting specific objectives, monitoring web traffic metrics and SEO, collaborating with the marketing and sales teams, overseeing social media accounts designs, and developing brand awareness Monitoring user communication across popular social media platforms and maintaining & analyzing problem logs to identify and report recurring issues to management and product development Establishing guidelines, researching market trends, devising business initiatives, and implementing best practices for various social media campaigns  Proactively makes recommendations to bettering the customer experience with reliable product/service education, timely assistance, helpful feedback, and respectful conflict management response across social media Show less

• 

  Interactive Avenues

  Jul 2022 - Sept 2022

  Assistant Manager - Media Planning

  Responsibilities -Collect and analyze market dataAllocate budgets and monitor costsFollow media trends of online and offline outlets Evaluate the success of media strategies and campaignsDetermine the best media outlet mix for our campaignsFamiliarity with digital pricing models (CPM, CPC, CPV)Identify target audiences and understand their behavior and habitsExperience performing trend analysis tasks, and demographics and product researchOptimize ad campaigns according to geographic exposure, frequency, time spans and moreCollaborate with clients to develop comprehensive digital media plans based on their unique needs and goalsAnalyze campaign performance and results to improve internal processes and provide recommendations for future effortsDevelop agency point of views (POVs) to outline vendors' advantages and capabilities to clients Show less

• 

  Dynamic Technologies

  Sept 2022 - May 2023

  Marketing Advisor

  Collect and analyze market data Allocate budgets and monitor costs – PPC Advertising Follow media trends of online and offline outlets  Evaluate the success of media strategies and campaigns Determine the best media outlet mix for our campaigns Identify target audiences and understand their behavior and habits Develop agency's points of view (POVs) to outline vendors' advantages and capabilities to clients. Running paid advertisements on all channels.

• 

  Lunar Solar Group

  Nov 2023 - Jun 2024

  Senior Analyst

  Roles and Responsibilities:Manage and deliver paid social digital marketing services, including but not limited to:Meta, TikTok, LinkedIn, Reddit, UGC/Content Sourcing, Further Channel Expansion,Baseline knowledge of Google, Site and CRM functions of businessesManage creative & audience testing within ad accountsManage creative trafficking and ads manager executional needsCollaborate with internal and external teams to strategize, plan, and execute campaignsBenchmark, measure, and report on campaign performanceDesign and implement processes that optimize the client experience & accountperformanceManage post-sale activity with a focus on relationship building, planning, coaching, andexecutionBecome the expert our clients rely on for digital best practices, industry trends, and newtechnologyAssist teammates with account and agency-wide efforts Show less