Experience

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  Alcatel-lucent enterprise

  Aug 2003 - Dec 2006

  Reached a sales growth: 20% in 2005 and 60% in 2006.Led a marketing plan for 90 business partners in Latin America, training and certifications.Official brand spokesperson and various PR activities. Launched voice, data, contact center and unified communications products for SMB’s, government and large enterprises in Latin America.

  • Latam Channel Marketing Manager

    Jan 2005 - Dec 2006

  • Latam Channel Marketing Coordinator

    Aug 2003 - Dec 2004
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  Shark btl

  Jan 2007 - Jun 2019

  Led 3 million BTL activations and the successful execution of more than 3,000 events for over a 10-year period, as well as a wide array of marketing and digital services.Achieved a historical sales record of 5 million dollars in 2018.Key negotiations with clients, closing the most important tri-annual contracts that represented 45% of the sales and double-digit growth from 2015 to 2018.Managed a core team of 90 permanent staff members and 1,000 field collaborators nationwide.Winner of 50 Ibero-American Awards, FIP, Amapro and Wina.Designated as "Agency of the year 2017" by FIP.Listing in Merca 2.0 magazine's agency rankings:Events #5, below the line #14, advertising agency #31.Participated as a jury member for Effie Awards in 2017 and 2018.Achieved the certifications from Amap, Amapro and Intertek. Show less

  • Chief Executive Officer

    Jan 2015 - Jun 2019

  • Sales and Creative Director

    Jan 2013 - Dec 2014

  • Operations Director

    Jan 2009 - Dec 2012

  • Account Manager

    Jan 2007 - Dec 2008
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  Hexaline, s.a. de c.v.

  Jan 2019 - now

  Marketing consultancy

  As a regular activity, I provide consulting services in marketing, digital, events and BTL for different clients, including startups, agencies and small and medium businesses.

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  Aventureza actividades & entretenimiento

  Oct 2020 - Aug 2023

  Head of marketing

  In the role of Marketing Director, I provided extensive strategic guidance in areas such as marketing plan, brand identity, campaign development, market research, competitive analysis, buyer personas, digital marketing SEO, SEM, social media management, website maintenance, blogs, UX writing, beta testing programs, as well as internal events.The PR deliverables: plan, crisis manual and media kit and more.

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  Eb consulting

  Nov 2023 - now

  Vp & cmo

  My most critical responsibility is generating a high volume of qualified leads and connecting them with our financial advisors, ensuring our clients receive exceptional experiences in wealth management, savings, investment, retirement plans, insurance and more. Additionally, my role encompasses leading strategic planning, setting conditions to achieve sales targets, overseeing traditional and digital marketing campaigns, CRM, influencer marketing, public relations, internal content production, market research, regulatory relations, P&L control, endomarketing, internal events, IT management, strategic talent acquisition, among other duties. Show less