Experience

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  Hotel equatorial melaka

  Sept 2013 - Jan 2015

  Social media executive

  • Engage in dialogues, feedbacks and queries from stakeholders• Planning of advertising calendar and ensure timely advertising submission• Conducting corporate social responsibility activities • Create and deliver press releases, media kits, executive bios, corporate newsletter contents, and social media contents • Produce monthly and annual reports on PR status • Manage company sponsorships

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  Ramada plaza melaka

  Jan 2015 - Mar 2016

  Assistant marketing and communication manager

  • Lead the hotels PR Campaigns - achieved the Malaysia Book of Records for the longest cake in Malaysia in August 2015.• Managing media relations outreach activities including preparation and editing of media materials such as press releases, backgrounders, fact sheets, as well as the collection and analysis of media coverage.• Developing social media strategies.• Leverage marketing communications for internal communications by sharing marketing activities and project successes with employees.• Managing company sponsorships and joint promotions.• Building and maintaining strong relationships with the media.• Organising Corporate Social Responsibility Events. Show less

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  Traders hotel, kuala lumpur

  Apr 2016 - Oct 2018

  Digital marketing manager

  • Connect and engage with Media, Key Opinion Leaders and Bloggers • Plan, generate content and execute SEM, marketing database, email marketing and social media (including Facebook and Instagram Ads) in line with strategic plans. • Create engaging contents, build and maintain social media presence.• Measure and report performance of all performance of digital marketing campaigns.• Identify trends and insights, optimize spend and performance. • Communication – utilizing other online platforms to get the message out to the target audience. • Respond to Trip Advisor, 3rd Party online review platforms on a daily basis. The hotel achieved highest number of reviews in 2017 in Malaysia. • Supporting Food & Beverage with ongoing promotions and organising media & social influencers events. Show less

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  Le méridien hotels & resorts

  Mar 2019 - Mar 2021

  Digital marketing manager

  • Winner of 2020 APEC Recovery Challenge.• Successfully launched the first Social Media 5 hours sales campaign for room sale.• Increased direct digital room nights goals by 5.5% in 2019.• Taskforce for pre-opening team at Four Points by Sheraton Kuala Lumpur, Chinatown.• Strategy planning for digital marketing initiatives.• Social Media creative contents (photo and videos) and campaign activations for room promotions, Marriott Bonvoy and Food & Beverage promotions through organic and paid ads.• Identify trends and insights for room bookings and activate campaigns to generate future bookings.• Build database for the hotels Food and Beverage Email Marketing platform and blast emails to get return customers.• Create Google My Business Accounts for all Food and Beverage restaurants and maintain promotions and details.• Maintain the hotel's website and all assets associated with it.• 100% response rate and content score in 2019 and 2020 for Trip Advisor (hotel & Food and Beverage pages), Google Reviews, Booking.com, Expedia, Agoda and Ctrip. Show less

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  Aia malaysia

  May 2021 - Sept 2021

  Digital marketing and distribution (digital business)

  Spearheaded AIA Malaysia’s digital transformation along with the team.• Manage the implementation of strategic partnership with Touch n’ Go Digital to provide innovative digital insurance solution (death & covid-19 coverage) to their customers. • In charge of KOLs awareness campaign for Shopee digital insurance for AIA Online Shield for Covid-19. Engaged over 21 KOLs with high engagement as part of the campaign, while tracking & presenting performance report.• Manage and implemented partnership with Shopee, offering Extended Warranty. Develop content and materials for the success of launch, while working alongside with IT, Project Manager and Actuarial. Show less

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  Le méridien hotels & resorts

  Oct 2021 - now

  • Collaborated with Malin+Goetz international brand from New York in Nov + Dec 2021, for Rooms Packages and Afternoon Tea at the lobby. PR value of over RM76k and over 1.5million impressions. Revenue over 17k for one month collaboration• Collaborated with Batik Boutique during Ramadhan to provide complimentary face masks to guests to drive Marriott Bonvoy enrolments.• Collaborated with Scentales from June to December 2022, a flower boutique with over 36k followers to upsell celebration packages by having flower arrangements at the rooms & restaurants. Target audience includes wedding proposals, birthdays and celebrations. • Collaborated with Prince Court Medical Centre for Breast Cancer Awareness Month. Details includes free Breast Ultrasound for each afternoon tea purchase. • Manage the creation of contents and engagement on Social Media. • 100% response rate and content on Booking.com, Agoda, Expedia, c-trip and Google. • Actively run social media campaigns with accurate targeting, A/B testing and tracking to ensure excellent performance of ads. • Utilise email marketing and websites to drive direct bookings on website. Show less

  • Director of Marketing Communication

    Feb 2023 - now

  • Digital Marketing cum Marketing & Communications Manager

    Oct 2021 - Jan 2023