Experience

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  Samsung electronics vietnam co., ltd

  Jan 2013 - Jan 2014

  Product marketing specialist

  Key responsibilities• Manage PSI, analyze sales result, market demand.• Monthly sales forecast and half-monthly reforecast.• Manage product strategy (price positioning, front and back margin set up, product positioning, sales guideline…).• Analyze market trend, competitors’ strategy and Samsung product SWOT to define the appropriate marketing and product management strategy to boost market share.• Plan new product launching strategy, promotion schemes.Contributions:• Samsung’s market share increases by 5.2% in 12 months and Samsung SBS wins the No.1 from LG with 46% market share.• The profit of Samsung Refrigerator increases 7% comparing to last year.• Samsung Refrigerator gets the No.1 in addressable market (TMF >=200L+SBS) with 19.5%. Show less

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  Mitsubishi electric vietnam co., ltd.

  Jan 2014 - Jan 2022

  Corporate marketing manager

  Key responsibilities• Section management: lead team to develop marketing strategies and plans to build up brand awareness and achieve overall business objectives.• Budget monitoring: plan and manage marketing budget half and yearly (1.5 mil USD/year) to ensure efficient usage of assigned resources.• Marketing strategies initiating:- Home appliances: take responsibility to plan and lead execution of marketing activities from ATL to BTL (OOH, launching campaign, in-store display, field force, promotion, event,…).- Factory automation: plan and implement the marketing activities included digital, social media, seminars, sponsorship and cooperation, exhibition, factory tours...- Air-conditioner project: develop the marketing plan and manage the execution of marketing activities included communications, seminar, CSV, factory tours, signing ceremony... • Brand guideline and positioning control: monitor all marketing activities to be under brand guideline, positioning and business development strategy.• Digital marketing direction: collaborate with PR & Advertising team to initiate and execute digital activities to ensure delivery of identical campaign communication to stakeholders.Contributions:• Home appliances: led marketing campaigns successfully: brand repositioning projects “The Art of Comfort”, launching new flagship refrigerator model – WX71, new REF concept “When the Fridge has brain”.• Factory automation: organized key events successfully included exhibition in Vietbuild, dealer tour to Japan, lab room sponsorship for Saigon HTP and 3 universities, technical seminars… • Air-conditioner project: led “For a greener tomorrow” CSV program successfully that is activity series for 13 universities in heat and refrigeration industry (scholarship, product sponsor, technical seminars...). Recruited 8 talents, won 3 projects through universities’ introduction.• Project leader of the first showroom of Mitsubishi Electric & Mitsubishi Elevators in Vietnam. Show less

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  An lap phat aluminum group

  Jan 2022 - Jan 2024

  Senior brand manager

  PREMIUM DOORS & WINDOWS, FAÇADE BRANDSKey responsibilities• Brands image building: identify target audiences, define the brand’s vision, mission, core values and developing a brand positioning strategy that is aligned with business objectives.• Brand Identity development: initiate the BI (Logo, slogan, brand guideline, company profile, website, Fanpage, YouTube...) for 2 brands.• 5 years brands strategic plan: analyze industry segmentations, competitors’ brand strategy, deeply understand target audience needs, and brands SWOT to build short and long term brand strategic plans.• Marketing management: lead and oversee the execution of marketing activities, IMC campaigns to increase brand awareness, and lead generation to achieve business objectives.• Budget management: plan, allocate and manage brands budget effectively and optimize the ROI. • Team management: lead the Brand and Digital & Communication teams, manage and support their jobs, and maximize team productivity.Contributions:• Completed the Brand positioning as “Master in setting standards for aluminum doors & windows architecture”, brands identity (new logo, slogan, brand guideline...) for the long term brand strategy.• Completed the 5 years brands strategic plan that has given the direction for the sustainable development of brands and business units.• Generated more than 10 qualified marketing leads, worked closely with Sales and Customer Service to follow up and converted into 2.5 billion VND in revenue.• Improved the post service process to take care customers more professional. The first brand in industry applied both free and charged maintenance package for end users. Show less

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  Akzonobel

  Apr 2024 - now

  Regional segment manager architecture-south asia

  • Lead and drive segment strategy for South Asia, including GTM models, winning value propositions, product portfolios, new product launches, and marketing plans...• Contribute to global segment strategy and develop regional execution plans that correspond with global objectives. Collaborate with other regions to better understand the global business landscape and pursue cross-regional opportunities.• Manage sales pipelines and track regional commercial results (volume, revenue, profit) against targets. Identify target key accounts and worked collaboratively with cross-functional teams throughout the sales process to win strategic opportunities. • Identify new high-potential markets and understand customer demands to develop a regional segment strategy, sales and marketing execution plan.• Project management for new product launches, ensure cross-functional collabration is effective.Contributions:• The regional architecture segment increased by 4% over the previous year, achieved a profit margin of 4% and reached the challenge sales target by approximately 100% in terms of both volume and revenue.• Reshaped the regional segment management process to be in line with global procedures and directions included new product launches, collection tracking, warranty processes...• Led the new collection launching through challenging process to meet regional demand and business case (5MT in first year). Show less