Experience

• 

  Gfk retail and technology

  Aug 2011 - Mar 2012

  Account executive

  As a member of the Telecoms team my role was to provide support across both handsets and tariffs, carrying out tasks including responding to client queries, data quality checking, presentation preparation, report checking and article and promotion tracking.

• 

  Ipsos mori

  Sept 2012 - Oct 2014

  Research executive

  Worked within Ipsos Loyalty, specialising in Customer Satisfaction research and Mystery Shopping. I was responsible for delivering quantitative and qualitative research projects for a number of high profile clients.

• 

  Virgin trains

  Oct 2014 - Dec 2019

  Responsible for customer and employee research within Virgin Trains, putting the customer at the heart of the business and influencing key business strategy.This includes commissioning and delivering both ongoing and adhoc research projects, effective budget management, developing stakeholder relationships and management of a senior research executive. Part of the marketing team, responsible for the day-to-day management of customer and employee research programmes. This includes ongoing advertising and brand tracking, customer satisfaction/ advocacy tracking and employee survey, as well as all ad-hoc research.

  • Head of Marketing Communications

    Nov 2018 - Dec 2019

  • Head Of Advertising

    Mar 2018 - Nov 2018

  • Advertising Manager

    Jan 2017 - Mar 2018

  • Research Manager

    Jul 2015 - Jan 2017

  • Research and Insight Executive

    Oct 2014 - Jul 2015
• 

  Virgin trains east coast

  Dec 2015 - May 2016

  Head of research and insight (6 month secondment)

  Joined the marketing leadership team on a six month secondment from Virgin Trains (West Coast) to support Virgin Trains East Coast at the start of the franchise.

• 

  Checkatrade.com

  May 2020 - Sept 2021

  Brand marketing and consumer insight manager
• 

  Cinch

  Oct 2021 - Nov 2022

  Product marketing manager
• 

  Channel 4

  Nov 2022 - now

  • Product Manager

    Jun 2024 - now

  • Associate Product Manager

    Nov 2022 - Jun 2024