Experience

• 

  Ficosota

  Feb 2016 - Jan 2017

  Junior brand manager asia pacific

  - Propose brand and category development strategies by country (Singapore, Malaysia, Hong Kong, , China, New Zealand)- Work closely with distributors to devise yearly activity plans for both ATL and BTL- Work closely with agencies to deliver tactical campaign support by country- Manage brand/product launch campaigns- Analyse brand performance and portfolio - Work closely with sales team and distributor to drive business growth

• 

  Pierre fabre group

  Feb 2017 - Jun 2020

  Asean product manager

  - Support the planning and execution of marketing activations ATL & BTL in each market (SG,MY,TH,PH & ID)- Analyse & provide insights for partners’ demand forecast- Analyse data provided by research companies to evaluate performance and identify opportunities and trends - Work closely with partners in the region to deliver KPI and business growth - Manages brand loyalty program from planning, execution to evaluation of ROI- Budget Planning - New Market development1. Involve in the evaluation & negotiation of potential partners in the region2. Work closely with potential partner to provide marketing support, materials and brand guidelines to ensure a successful launch Show less

• 

  Groupe clarins

  Jun 2020 - now

  • Senior Area Manager, APAC Agent Markets

    Jan 2025 - now

  • Area Manager, APAC Agent Markets

    Jan 2022 - Jan 2025

  • Assistant Area Manager, APAC Agent Markets

    Jun 2020 - Jan 2022