Experience

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  Zenith

  Jan 2006 - Dec 2007

  Tp

  1. Responsible for client TV investment in different provinces across China;2. Scheduling, booking, monitoring, post-buy, and crisis management;3. Familiar with media environment and viewing habits;4. Mastery of entire process of TV investment;5. Negotiation with media on issues and crisis.

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  Maxus global

  Jan 2008 - Oct 2012

  Planning manager

  Serviced Luxgen Auto, Haier E-commerce, Versace, Renhe Pharmacy and Redbull. etc.

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  Havas media network

  Oct 2012 - Sept 2015

  Associate planning director

  1. Lead planning team to ensure smooth planning process;2. Provide the annual strategy or media plan for each client;3. Daily detailed discussions and communication with local client and global team;4. Negotiate with local media venders directly to reach the KPI;5. Organize both offline team and Online team to work together;6. Responsible for account, project, team management with Havas Media central team;7. Assist in new pitch.Serviced Turkish Airlines, Aeroflot, Ministry of Economy in Poland, GIA, Credit Suisse, Hugo Boss, AMD, Freescale, Mexico Tourism, Interprofesional Del Aceite De Oliva and Huishang Bank. etc. Show less

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  Vml

  Sept 2015 - Jul 2016

  Account director

  Leading for household appliances clients' different projects and managing working quality and timeline, meanwhile establishing service team and guide everyone growing up according their career expectation. - Overall and deep understanding for the marketing plan of clients.- Lead the team to provide clients with all-around strategy planning and execution plan.- Build and maintain close cooperation relations with clients, and coordinate between client service and other cooperative departments.- Monitor the implementation of client’s brand plan. Control the execution and progress of projects.- Supervise the team with guidance and improve the service quality.- Keep communication and interaction with superiors to make sure the consistency of all projects’ expectation. Show less

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  Thaiway property co., ltd. (thailand)

  Jul 2016 - Jan 2018

  Marketing director

  For Chinese market, working across all business lines and different project to deliver a competitive advantage, brand dominance, streamline communication, and strong marketing platforms. Strategic planning and executing of corporate brand strategies and marketing initiatives in line with the business plan.Ensure streamlined marketing systems and tools, advertising, digital strategies and other campaign dimensions, and help implement successful campaigns.

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  一期一會

  May 2020 - Dec 2021

  Marketing director
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  Adk

  Mar 2022 - now

  Business director