
Timeline
About me
Manager, Communications at USA Hockey
Education

South brunswick high school
2008 - 2011Activities and Societies: National Honors Society, Viking Vibe Student Newspaper, National History Honor Society, Varsity Field Hockey.

University of maryland college park
2011 - 2015Bachelor's degree broadcast journalismActivities and Societies: Sustainability Studies Minor, College Park Scholars: Environment Technology and The Economy, Maryland Images Tour Guides, WMUC Radio Staff
Experience

Wkxw nj101.5 fm - townsquare media
May 2012 - Aug 2012Promotions and newsroom internship•Researched, interviewed sources, reported and wrote news/feature stories and multimedia galleries on the NJ101.5 station website. •Optimized online content on the website for search engines and social media outlets. •Participated in running promotional station events throughout the state.

University of maryland athletics department-- media relations
Aug 2012 - Jun 2015•Media relations contact and spokesperson for the Maryland gymnastics and softball teams.•Responsible for all online content on UMTerps.com, game notes, press releases, social media and publicity efforts for the Maryland gymnastics and softball teams. •Pitch stories to local media and coordinate media interview and requests for the Maryland gymnastics and softball teams, as well as all 20 varsity athletic teams. Successfully placed the gymnastics and softball team in The Washington Post, WUSA9 (D.C. CBS Affiliate), ESPN 980 and the Big Ten Network.•Assisted with the day-to-day (including game day) communications efforts for the football team, nationally ranked men's and women's basketball teams, field hockey team, men's lacrosse team and baseball team. •Played integral role in the communications efforts for the transition into the Big Ten Conference. •Provided communications assistance to the NCAA, Big Ten and ACC for the 2014 & 2015 first and second rounds of the NCAA Women's Tournament, 2014 NCAA D1 Field Hockey Final Four & Championship, 2015 Big Ten Women's Gymnastics Championships, 2015 Big Ten Men's Lacrosse Championships and 2014 ACC Softball Tournament. Show less •Executed social media plans to increase the Terrapin Club Scholarship Fund’s online presence, donor interaction, and fundraising through outlets such as Twitter and Facebook. •Redesigned and audited the TCSF website design and content using basic HTML and Wordpress. •Created and implemented numerous communications plans to increase awareness of the TCSF’s message and donor engagement through promotions such as the Donor Appreciation Month.•Produced, designed and wrote the content of the weekly TCSF newsletter on PacMail sent to all Terrapin Club Scholarship Fund Donors. Show less
Media Relations Student Assistant
Aug 2013 - Jun 2015Public Relations and Development Intern
Aug 2012 - May 2014

Comcast-spectacor -- philadelphia wings lacrosse
Jun 2013 - Aug 2013Public relations and marketing intern•Conducted market research, created a social media communications plan as well as contributed to the marketing and public relations strategy meetings for the 2014 season. •Created and developed the Wings 2014 High School Student Reporter Program by cultivating a list of appropriate contacts, creating a social media/ public relations strategy as well as a step-by-step guide to executing the program for a game during the 2014 season.•Wrote website stories and press releases detailing the Wings' off-season accomplishments. Show less

The madison square garden company
May 2014 - Aug 2014New york rangers public relations student associate•Member of NYR and NHL PR staff during 2014 Eastern Conference Finals and Stanley Cup Final.•Contributed as an Assistant Editor to the 14-15 NYR Media Guide and 13-14 PR Season Recap.•Pitched, researched and cultivated content in the launch of the official New York Rangers Snapchat account.•Worked cooperatively in the NY market pitching off-ice stories to local and national media and television crews during the Stanley Cup Playoff.•Researched and updated player, team and game statistics for the season media guide, playoff media guide, gameday media notes and the Rangers website.•Assisted with post-game, practice and off-day media availability with the players, coaches and front office. •Member of game night staff responsible for distributing media credentials, passing out in-game and post-game statistics as well as transcribing and distributing post-game quotes from players and coaches. •Compiled a daily clips document of NYR mentions from local and national news outlets sent to team and company executives. Show less

Big 12 conference
Jul 2015 - Jun 2016Will hancock communications assistant•Primary conference communications contact and spokesperson for wrestling, tennis, swimming & diving, rowing and equestrian. Secondary contact for men's basketball, football and soccer. •Garnered the conference publicity in national outlets such as USA Today, FS1 and the NCAA.•Managed and coordinated all media services as the media coordinator for the 2016 Big 12 Wrestling Championship at Sprint Center in Kansas City.•Developed and executed the 'Social Media Room' at Big 12 Men's Basketball Media Day creating over a combined 500,000+ Twitter, Instagram and Facebook impressions.•Served as a media coordination assistant at both the Big 12 Men's Basketball Championship in Kansas City, along with the NCAA Men's Basketball First and Second Rounds in Oklahoma City.•Develop and activate conference branding and marketing initiatives, such as the 'Champions for Life' campaign. Show less

Denver broncos football club
Jul 2016 - Mar 2017Media relations graduate intern•Member of the public relations staff that oversees the day-to-day football and corporate communications initiatives of the Denver Broncos Football Club. •Oversaw and managed the credential distribution process for all Broncos home games during the 2016 regular season, including the 2016 NFL Kickoff Game and two additional primetime contests. Served as the point of contact for visiting teams, local/national media and television production crews regarding credentials and parking.•Assisted with the strategy and activation of the day-to-day corporate communications, community relations, marketing and 'off-field' public relations initiatives of the organization.•Responsible for writing select press releases throughout the season and designing the flip card in InDesign for home contests. •Coordinated and facilitated player and staff interviews with local and national media outlets, while assisting with media availability and open locker room sessions during the season.•Contributed statistical research and written content to the 200+ page weekly release, including the weekly game recap and produced content for the game day program. •Traveled with the team to away games, providing PR assistance at all home and road contests. Show less
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National football league (nfl)
Jan 2017 - Jan 2017Super bowl li public relations staff•Selected to work on the NFL's public relations staff for Super Bowl LI in Houston, Texas.•Responsible for coordinating Patriots Offensive Lineman Nate Solder's postgame media availability. •Transcribed quotes from New England Patriots players and coaches throughout Super Bowl Week. •Selected to work NFL Honors. Escorted media and guests to their location on the red carpet and press conference area, while also distributing media credentials.

United states olympic committee
Jul 2017 - Apr 2018Collegiate partnerships specialist•Key member of four-person team responsible for promoting the impact of collegiate sport participation of Team USA athletes and coaches through communications, marketing, public affairs and digital initiatives. •Designed and implemented promotional materials, social media campaigns and editorial content in the lead-up to the PyeongChang Olympics aimed at amplifying the college footprint and streamlining the celebration of NCAA athletes and coaches through the Olympic Movement.•Managed publicity and logistics for the USOPC Collegiate Advisory Council and collegiate recognition events. •Ongoing contributor to data collection and analysis of research related to Olympic sport participation at the collegiate level. Quantified data and trends of research to internal stakeholders, developing strategic initiatives. •Department lead on the launch of the ‘#TeamUSAStudentAthlete College Shout-Out’ social media campaign across college and Team USA social platforms, culminating in over 175+ unique posts in the first weekend of the campaign. Show less

Usa swimming
Apr 2018 - Jun 2019Organizational communications manager•Responsible for the business, philanthropic and multicultural communications efforts, ranging from the Olympics to learn to swim, for the National Governing Body of the sport of swimming in the United States. •Led communications on the national water safety publicity tour, garnering features in national media outlets such as Good Morning America, Essence Magazine and USA Today, while partnering with local organizations such as the Seattle Seahawks to increase reach in four major markets across the United States. Generated over $1 million in earned media placement. •Spearheaded foundation storytelling to increase audience awareness and drive fundraising goals. •Served as the liaison with historically Black organizations across the nation to elevate water safety in underserved communities. Show less

Mountain west conference
Jun 2019 - Aug 2021Assistant director, strategic communications•Managed communications and social media efforts for women’s basketball, volleyball, men's and women's tennis and swimming & diving. •Spearheaded publicity and digital efforts for the conference’s academic honors, community relations projects, esports and student-athlete advisory committee initiatives. •Navigated crisis communications with conference membership and executives across all platforms during the COVID-19 pandemic, ensuring cohesive messaging among partner organizations. •Coordinated annual virtual women’s basketball preseason media event, establishing best practices and increasing impact with 1.2 million impressions across conference social platforms. •For championship events, ensured smooth media operations with build-up messaging, storyline generation and on-site media requests.•Tasked with establishing community relations and public affairs department to grow communications beyond sports, elevating community work and social justice campaigns, while increasing brand recognition in member regions. •Served as liaison to external stakeholders elevating understanding and engagement of publicity and digital campaigns. Show less

Usa hockey
Aug 2021 - nowManager, communications•Manage communications efforts for all girls/women's hockey, adult hockey, officiating and foundation initiatives at USA Hockey, driving the growth of the sport within the United States. • Serve as primary media contact for the U.S. Women’s National Ice Hockey Team, serving as the press officer at international events such as the Olympic Winter Games, IIHF Women’s World Championships and Rivalry Series. • Coordinated, pitched and executed all communications and public relations for the silver-medal winning 2022 U.S. Olympic Women’s Ice Hockey Team both in the lead up, during and post Olympics, driving millions in earned media. Show less
Licenses & Certifications
- View certificate

Diversity, inclusion, and belonging
LinkedinMar 2021 - View certificate

Strategic thinking
LinkedinSept 2020
Honors & Awards
- Awarded to Melissa KatzGirl Scout Gold Award Recipient Girl Scouts of America Mar 2011
Volunteer Experience
Media Support Staff
Issued by 2016 NCAA Men's Basketball Final Four on Apr 2016
Associated with Melissa KatzMedia Coordination Volunteer
Issued by 2015 Goodyear Cotton Bowl Classic on Dec 2015
Associated with Melissa KatzMedia Coordination Staff
Issued by 2017 NCAA Men's Basketball Midwest Regional on Mar 2017
Associated with Melissa Katz
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