Experience

• 

  Hilton minneapolis

  Jun 2010 - Aug 2010

  Intern - revenue management
• 

  Hilton minneapolis

  Jul 2011 - Jul 2012

  Server/cocktail server - skywater restaurant and lounge
• 

  Wine steals

  Aug 2012 - Aug 2013

  Bartender, server
• 

  Platypus tours

  Aug 2013 - Aug 2015

  Wine tour guide

  Delivered excellent hospitality while educating guests on wine tasting, wine production, viticulture, and history of the local Napa Valley and Sonoma Valley areas. Cultivated and maintained ongoing extensive relationships with winery personnel.Built customized itineraries for guests, pay close attention to their desires to make an unforgettable experience.Consistently received 5-star TripAdvisor and Yelp reviews for above and beyond service.

• 

  Clif family winery & farm

  Feb 2014 - now

  Set and maintained brand consistency of look, feel, design and messaging. Produced valuable and engaging copy and content for email campaigns, digital and printed collateral, packaging and advertisements that attracted and converted our target customers. Managed marketing and creative projects across all channels, acting as primary point person with outside designers. Managed email campaign calendar, scheduled campaigns through HubSpot and measured and reported on performance while gaining insights and assessing against goals.Managed yearly and quarterly sales and marketing plan and led quarterly team brainstorms with heads of each channel. Managed content direction and photo assets to outsourced social media management team. Managed branded merchandise needs for all channels and coordinated fulfilment with outside vendors. Coordinated logistics for photoshoots, video shoots and other creative assets. Helped launch a DEI task force and took on a leadership role in monthly taskforce meetings and in acquiring outside education opportunities for employees. Show less Responsible for managing the existing customer database, entering new customers, update and maintain all membership records while providing excellent customer service and persuasive selling.Effectively established a new club member on-boarding program that has helped club member satisfaction and excitement about the membership.Produced, planned, managed and executed wine club events on and off site for members.Worked as an integral part of the e-commerce team to create a cohesive marketing schedule.Wrote and created wine club communication pieces and advertising collateral using programs such as Adobe Illustrator, Microsoft Publisher and MailChimp. Provided proper reporting for executive management team to properly measure and account for the success & profitability of club - sales, shipments, retention and events.Maintained wine club operations including calling on declined credit cards and will-call order reminders. Show less Effectively and consistently educated and enrolled guests in wine club programs and asked for/closed wine and retail sales.Managed and maintained all tasting room merchandise inventory, supplies and maintenance while successfully adhering to a monthly budget. Managed the retail space by leading and communicating with employees, ensured guest satisfaction and facilitated daily operations.Assisted with outreach and relationship building efforts to increase business referrals to the tasting room, food truck and ecommerce outlets. Led new employees through the steps of service, wine education and brand story.Hosted and provided superior hospitality for private groups at our Howell Mountain Estate property in addition to our Saint Helena tasting room. Show less

  • Marketing Manager

    Jan 2020 - now

  • Assistant Wine Club Manager & Operations

    Aug 2017 - Dec 2019

  • Assistant Tasting Room Manager

    Jan 2017 - Aug 2017

  • Tasting Room Lead

    Apr 2015 - Jan 2017

  • Tasting Room Associate

    Feb 2014 - Apr 2015