Experience

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  Adedayo local government school

  Nov 2014 - Oct 2015

  Teacher (nysc)
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  Independent electoral commission

  Mar 2015 - May 2015

  Presiding officer (adhoc staff)

  Supervised the assistant presiding officers and ensured proper due process was carried out.Prepared reports and records of votes and voters all through the election.

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  Naijaonlinebiz.com

  Jul 2016 - Jan 2018

  Freelance writer
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  Hotels.ng

  Sept 2016 - Feb 2017

  Content writer
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  Audioinferno.com (a dutsenairin brand)

  Sept 2017 - Dec 2021

  Content strategist
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  Birdview travels & tours

  Jan 2018 - Jun 2018

  Content
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  R&b public relations

  Jun 2018 - now

  Agency Lead for Gordon’s Gin and Ibejii Music accounts:- Serve as primary liaison with clients and media, conducting weekly engagements to maintain strong relationships.- Lead strategic ideation to enhance brand visibility through traditional and digital media monitoring.- Oversee event management, PR activities, and campaign execution to ensure successful outcomes.- Provide expert client advisory, including crisis management solutions.Agency Team Member for Guinness Nigeria’s Mainstream Spirit Portfolio (Orijin, Smirnoff, Captain Morgan, Baileys, Don Royale):- Contribute to strategic planning, PR execution, and media outreach for Guinness Nigeria’s spirit brands.Agency Support for Brand Guinness, Johnnie Walker, The Singleton, and EbonyLife Films accounts.- Assisting in PR campaigns and promotional activities. Show less - Lead Agency Influencer Manager, overseeing the management of 100+ influencers across platforms (Twitter, Instagram, Facebook) for high-profile campaigns such as:Coca-Cola: 1L Mama Launch, #CokeMealChallenge, #BanterBetterWithCokeGuinness: Guinness Night FootballJohnnie Walker: JJW Lagos & AbujaSmirnoff: X1 Tour Benin, Abuja & LagosLiving In Bondage: Cinematic ReleaseNuli Juices: #HappinessDay CampaignBaileys: Baileys BakefestIsland Bloc Party- Create detailed influencer briefing documents and scopes of work, ensuring seamless alignment with brand DMC guidelines and tone of voice.- Oversee influencer engagement, relationship management, and performance tracking to ensure successful campaign execution and brand impact. Show less Assistant Account ExecutiveMalta Guinness | OrijinMalta Guinness:Malta Guinness @ 30: Managed PR strategies for the brand’s 30th-anniversary celebrations, amplifying brand visibility.Ramadan With Malta: Executed a Ramadan campaign highlighting cultural relevance and brand inclusivity.JTG Campaign: Supported the 'Journey to Greatness' campaign, driving consumer engagement.WOG Campaign: Assisted in the 'World of Good' campaign, reinforcing brand’s positive impact.Orijin:Tigernut & Ginger Launch: Led PR efforts for the new product launch, ensuring strong market penetration.OTNG Course Correction: Managed communication strategies to realign product perception.Orijin x BBNaija: Facilitated brand partnerships with Big Brother Naija for increased audience engagement.Orijin x Culturati: Spearheaded media amplification for the partnership to amplify cultural connection and brand affinity. Show less Lead CopywriterCoca-Cola Nigeria | Guinness Nigeria/Diageo SpiritsDeveloped on-brand communication materials, including press releases, social media captions, briefing documents, scripts, and FAQs, ensuring clear, concise messaging for clients, media, and target audiences.Led copywriting efforts across diverse projects, driving brand engagement through strategic messaging and compelling narratives.Key Projects:2018:Coca-Cola: 1L Mama Di Mama LaunchCîroc: Cîroc Your December, Cîroc Summer Colada, Cîroc x Wizkid AnnouncementGuinness: Guinness Fans Made of More, Guinness Rio Ferdinand Visit, Guinness Flavour RoomsJohnnie Walker: Johnnie Jazz & Whisky (JJW Lagos)Smirnoff: Smirnoff X1 Tour Ibadan2019:5Alive: Made With Nature CampaignBaileys: Baileys Bakefest, Baileys Delight LaunchCîroc: Cîroc Night LifeGuinness: Guinness Gold Launch, Guinness Smooth LaunchIbejii: TILX 2019, MSML Album LaunchJohnnie Walker: JJW Lagos & Abuja, White Walker Launch, JW Blue Ghost & Rare Gifting, Whisky DinnerLimca: Limca Cola LaunchEbonyLife: Living In Bondage Premiere, Oloture Movie Premiere, Your Excellency PremiereMr Dowell's: Mr Dowell’s NCPSchweppes: Effervescence Campaign, TakeYourSchhot CampaignSmirnoff: Smirnoff X1 Tour Calabar, Benin, AbujaTwin Waters: Entertainment Centre Launch2020:Cîroc: Cîroc x KiddwayaCoca-Cola: BeSanta Campaign, Naija @ 60 Pack Design Campaign, Banter Better With Coca-Cola, Coca-Cola Covid Project SwitchGuinness: Guinness Covid #RaiseTheBar, HomeComing, Guinness x BBNaijaJohnnie Walker: JW #ToastToDadMalta Guinness: KOBStayAtHomeOrijin: Orijinal Talk CampaignSchweppes: Photography Challenge CampaignDiageo World Class: World Class Bartenders Campaign2021:Guinness: August Meeting, BrightHouseMalta Guinness: Limited Edition Malta, JTG CampaignSmirnoff: Infamous Mix, AfroVibes 2021Ibejii: Gonto Single ReleaseDiageo World Class: Bartenders Campaign Show less

  • Team Lead

    Sept 2024 - now

  • Head Of Business (TalentRB)

    Jan 2024 - now

  • Account Executive

    Sept 2021 - now

  • Influencer Manager

    Jan 2019 - Jan 2024

  • Account Executive

    Jan 2022 - Aug 2022

  • Account Executive

    Jun 2021 - Jan 2022

  • Assistant Account Executive

    Jan 2021 - Dec 2021

  • Content Team Lead

    Jun 2018 - Aug 2021
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  Coastgroup.tech

  Apr 2022 - now

  Public relations manager

  Team Lead for PR and media engagement for Coast fintech products, including Comfort, Quickshop Africa and Chequemate, as well as Suft, Puffer, Owlet SMM and Strix NG. With a focus is on enhancing brand visibility and driving positive media coverage through strategic communication initiatives.Key Responsibilities:- Oversee media engagement, serving as the primary liaison with partners and media outlets to build strong relationships and facilitate effective communication.- Collaborate with management to shape the company’s annual strategic direction and manage internal communications to align teams with our vision.- Create marketing and PR templates to establish a consistent tone of voice across all communications.- Engage in strategic ideation, monitoring traditional and digital media to maintain brand relevance and adapt to industry trends.- Research, develop, and implement PR activities and campaign ideas, ensuring the successful execution of events that resonate with our target audience.- Identify emerging trends in the digital landscape to craft relevant, modern digital campaigns that engage users.- Provide crisis management advisory services, developing strategies to mitigate potential risks and protect the brand's reputation. Show less